Fashion Festival Held In Hongkong: There Is Still A Gap In Chinese Fashion Design.

< p > > a href= "http://sjfzxm.com/news/index_p.asp" > Hongkong < /a > Fashion Festival Spring Summer Series is being held in Hongkong Convention and Exhibition Center. The four day exhibition attracted more than 1000 exhibitors from 19 countries and regions.

Insiders say that the market of Chinese fashion and luxury goods is getting more and more mature, but fashion design still has a gap with the world.

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< p > China is the largest garment exporter in the world and the largest clothing consumer in the world.

Textile and garment industry is one of the three pillar industries in Foshan, Guangdong, but Wu Hao Liang, Secretary General of Foshan Textile Service Industry Association, said that how to pform "made in China" into "Chinese design" is a major problem facing the fashion industry in China: "technology has developed very well in this respect, and we lack inspirational designers.

Our costume design has changed a lot since before, but the international trend is changing rapidly. We still have a big gap in adapting to the international trend.

Foreign design is better than our design. "

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< p > Hongkong is a world-famous fashion city. Wu Haoliang said that the development of Foshan's fashion industry should make full use of the advantages of being close to Hongkong and facilitating communication.

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< p > "Guangdong is still catching up faster. Some new things in Hongkong soon spread around the Pearl River Delta.

Hong Kong Polytech University professors and some designers often have some exchanges with us.

Fashion should be global, and fashion is becoming a big trend. "

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< p > at this Hongkong Fashion Festival, we can see many brand clothing from home, whether in material selection or design, it can give people a bright look.

Traci Shorn is a designer who has worked in New York for ten years. She moved to Hongkong a year ago to find new business opportunities, and thought that the fashion atmosphere and manufacturing industry were well integrated here.

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< p > "New York's manufacturing industry is small in scale and cost is higher than that in Asia.

My design studio is in Hongkong, and the factory is very convenient for communication in the mainland.

For designers, both in Hongkong and in New York, they need creativity, ambition and hard work.

Now the Internet platform is becoming more and more popular. I also hope to reach customers through the largest degree of electricity supplier.

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In recent years, China is becoming a new main market of luxury consumption in the world. Last year, the total consumption of luxury goods in China accounted for almost half of the world's P consumption.

Liu Yunyi, vice president of global brand purchasing of Shang pin net, has introduced many European and American fashion brands into the Chinese market for the first time. She believes that Chinese consumers' understanding of luxury goods is becoming more rational.

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< p > "customers are already quite mature.

They all know how to find what they want, and they will have their own style.

We were all selling bags better. Later, other clothes, accessories and shoes began to sell well.

International brands are of high quality, but they do not necessarily find things that they like.

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< p > there will also be many fashion shows at the Hongkong Fashion Festival, focusing on the works of local fashion designers in Hongkong, as well as the display of Hongkong university students' works, to show the strength of Hongkong's design and its unique style and creativity.

At the same time, in addition to the exhibition, a number of creative activities will be held in various venues in Hongkong to attract more exposure opportunities for young designers.

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