VF Outdoor Sports Brand Targeting The Mid-Range Market

< p > > the world's < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/". < /p >
< p > VF Corporation is once again hovering and ready to go. Eric Wiseman, chairman and chief executive officer of the group, said that Eric is interested in developing outdoor clothing and sportswear to the middle market and implementing the plan through acquisition. < /p >
< p > this listed company, known for its lifestyle clothing brand and shoe brand, has more than 30 brands, covering five major parts: outdoor and sportswear, denim, professional wear, casual wear and fashion. The top 5 brands are outdoor sports brand The North Face, shoe brand Vans (VT), Timberland and Cowboy brand Wrangler and Lee. < /p >
< p > < strong > outdoor sports brand targeting middle market < /strong > /p >
"P." Wiseman said in an interview that after the Lee denim brand was promoted to the high-end market and department store, the company was considering running the brand of outdoor and sportswear brand in the opposite direction. < /p >
"P," he said, "we are pushing to see if there are other products that can be pushed into the middle market. For now, the answer is no, but we will buy a brand to make up for this gap. By buying a good brand and entering the channels we lack, that's exactly what we need. < /p >
< p > in the mid-range < a href= "http://www.91se91.com/news/index_s.asp" > market < /a > and public sales channels, consumers in recent months, the purchase volume is in a weak position. The sale of Wei Fu clothing is better than that of its wholesale market. He said. "We have gained these channels, but the channels are not satisfactory. Yes, our mission is to help our retail sales go up substantially, as well as in sports supplies, and we need the help of other brands. < /p >
< p > in the middle market and wholesale market channels, there are few outdoor products, and most of them are labeled with other stores' private labels. But very few of them have done very well, such as Cowboy brand Lee and Wrangler in the middle market and cowboy wholesale market. After buying the troubled outdoor sports brand, loefes, in 2000, the group began to gain experience in expanding its brand consumer base. In 2010, the group purchased the bankrupt Rock&Republic brand for $57 million, and established it as an exclusive brand in Cole's Kohl (s), which was jointly produced by authorized trader Wei Fu group and the authorized operator Cole general store. < /p >
"P" is the same as before the acquisition of LOHAS, outdoor brands tend to distribute in outdoor stores and sporting goods retailers in the form of distribution of specialty stores. Large retailers, such as Dick 's sporting goods, tend to find products of the same size. < /p >
< p > < strong > outdoor sports plate sales accounted for half of /strong < < /p >.
Robert Hiller, senior vice president and chief financial officer, told the conference during the fourth quarter of 2013: "in terms of geography, we are a typical agnostic." We may start anywhere in the world if we can complement each other with our brand. Considering the size of our current business, a big and sophisticated deal is no better. Of course, sometimes it is not always possible to meet such conditions, but we will give priority to doing so. In addition, in recent years, our balance sheet is healthy, and the cash flow is very strong. As long as it is a good big deal, we can always get involved. " < /p >
< p > the company's balance sheet shows that the company's 2013 fiscal year ended with $776 million 400 thousand in cash and cash equivalents. At the end of 2012, the figure was $597 million 500 thousand. < /p >
< p > despite the impact of analysts' unanimous estimates, the company's high-end and low-end product lines have been hit hard, and the outdoor and sportswear sector of the group is still strong in the fourth quarter. < /p >
In the first quarter, the sales volume of the outdoor sports sector was 12.3%, reaching 1 billion 920 million dollars, accounting for 58.3% of the company's total revenue, and its operating income increased by 11.2% to 385 million 200 thousand US dollars. P In this process, the largest brand of the group, the sale of $2 billion in 2012, was the first to win. Vans has surpassed Wrangler and has become the second largest brand in the company with sales of $1 billion 700 million. The sale of timberland is US $1 billion 500 million, which is the brand of over third US dollars in the third outdoor products section. At the same time, Lee and Wrangler brands enjoy a unique advantage in the Cowboy brand series. Lee is ahead of the mid-range market, and Wrangler is among the top players in the mass market. < /p >
< p > Wiseman pointed out that in the quarter, lffes grew by 12%, but faced with some of the consumers leading by over 30%. Face to face consumer income increased from 21% of total revenue in 2012 to 22% in 2013. < /p >
In the last quarter of 2013, by the end of December 28, 2013, the net income of the group reached US $367 million 700 thousand, compared with $334 million 200 thousand in 2012. < p > < /p >
< p > because of the strong performance of the outdoor sports sector and the faster growth of the top line of the sportswear board, the group's annual revenue increased from 3 billion 30 million US dollars to 3 billion 290 million US dollars, an increase of 8.5%, but it also fell behind that of Wall Street analysts for us $3 billion 340 million. Sportswear sales increased by 13.7% in the quarter to $207 million 800 thousand. < /p >
Sales of "P" jeans were reduced to $734 million 100 thousand, down by 0.1% under the pressure of the mid market and the mass market, but sales of fashion products increased by 0.7% to 107 million 700 thousand dollars. < /p >
< p > Wiseman said that as the Seven ForAll Mankind brand in the fashion sector showed, the cowboy industry is being affected. The trend of women turning to sportswear is inevitable, just like they were chasing cowboys in 2011 and 2012. He said, "this is a trend. We don't know how long this trend will last, but we believe that this does not mean the end of the development of the cowboy industry." < /p >
Less than P, VW group plans to sell $12 billion 200 million in 2014, with a profit of between $3 and $3.05 per share. Analysts expected the figures to be $12 billion 450 million and $3.09 earlier. < /p >
< p > according to this plan, net income will increase by 11.4% to 1 billion 210 million US dollars in the next year, and the annual revenue will increase by 5% to 11 billion 420 million US dollars. < /p >
< p > when asked about the rare gains made by the biggest American clothing company, which was less than expected by analysts, it was eventually rejected by the stock market. Wiseman said he did not feel sorry. < /p >
"P," he said, "at the end of last year, we spent an extra $40 million in advertising and promotion, in order to fully build our a href=" http://www.91se91.com/news/index_f.asp "brand" /a ". We could have saved the money and put it in the sales volume. But we have not done so. As a matter of fact, we are progressively conducting the plan according to our guidelines. " < /p >