Layout Of Children'S Clothing And Clothing Industry

< p > recently, the flagship store was formally launched on a href= "http://sjfzxm.com/news/index_c.asp" > children's wear < /a >. The flagship store exists in the form of an independent sub brand of the company.

This is Han Du, Yin man, and so on, another online brand has begun to expand in the direction of subdivision.

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Before P, there were more single brand lines, such as rip, silk, Korean and Yin men. For example, the main component of the company was ethnic costume. Apart from a men's brand, the rest were women's clothing, and Han dresses were located in fast fashion. Before the reform, young people were the main location groups.

At the end of 2012, Han dresses started to take the lead in the extension of other subdivision areas. At present, the children's wear brand Minnie h. Lu and the middle-aged and old women's clothing brand di kuina were introduced; Yin man launched the independent flagship store of Yin men's shoes and the flagship store of the man's box and bag, and classified the development of subdivision as the important development plan of the company in 2014.

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< p > I believe that the competition in garment industry is the main reason for changing the competitive strategy of garment brands. Especially for women's wear, the 2014-2020 year China garment industry's e-commerce development mode and investment strategic planning analysis report released by the foresight Industry Research Institute shows that the net profit rate of China's women's clothing industry has showed a significant downward trend since 2010.

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< p > Chart 1:2009-2013 China's women's clothing market net interest rate growth (unit:%) < /p >

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< center > < img alt= "dress" src= "http://img3.qianzhan123.com/news/201405/30/20140530-3788e2d896742f6d.jpg" width= "395" height= "215" / > /center >

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< p > data source: foresight Industry Research Institute collate < /p >

< p > for the future competition of garment industry, forward industry research institute garment industry report analysis thinks that it will present the following trend: < /p >

< p > < strong > trend 1: market refinement and intensification of competition < /strong > < /p >

< p > apparel industry has a long industrial chain, covering a wide range of retail customers.

After years of development, China's garment industry has been developing in depth, and constantly subdivided in product category, function, grade, marketing mode, target customers and service area segmentation.

The fine division of the market has promoted the differential competition among the industrial clusters and brands, and promoted the brand positioning, highlighting the brand connotation of the brand in design, research, brand concept and marketing strategy, and striving to differentiate the competitive advantage in depth.

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< p > with the development of new industries, the improvement of educational level and the development of multiculturalism, the economic strength of young people is constantly increasing. People's consumption concept is constantly changing, and brand awareness is more intense.

With different needs of consumer groups, clothing brand segmentation will continue to increase, brand effect will be more obvious.

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< p > < strong > trend two: competition is becoming more and more internationalized < /strong > < /p >

< p > China is a big country of garment consumption and manufacturing. With the growth of China's economy in recent years, foreign garment enterprises are optimistic about the Chinese market, increasing the layout of enterprises in China, and increasing the number of foreign brands entering the Chinese market.

At the same time, China's clothing market is becoming more and more internationalized.

China's garment enterprises, driven by the national export policy, have also accelerated the pace of development in the international market.

Therefore, the future trend of internationalization of women's clothing industry will also become increasingly evident.

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< p > < strong > trend three: diversification of competitive means < /strong > < /p >

< p > with the increasing number of garment enterprises and the rising demand level of consumers, it is far from enough to compete only through price competition in order to win the invincible position in the garment industry. Non price competition has attracted more and more attention in the market competition.

From the competition of product, design, brand to service and image competition, the competition means of garment industry are becoming more and more diversified.

After all, consumers are no longer a hungry, hungry public. Their demand for services in the buying activities is higher and higher, and their sense of belonging and belonging to enterprises is stronger and stronger.

Therefore, image marketing, service marketing, innovative marketing and management marketing should become the main means of market competition in the future.

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< p > < strong > trend four: fight for two or three line cities < /strong > /p >

< p > under the full competition of the first tier cities, the two or three line cities and the more extensive rural market have become the new growth point of the women's clothing industry.

Each big brand began to circle in the two or three line city, expanding the construction of self - operated store and preempting the market.

With the growth of consumption demand, the following is the profound change of consumption pattern. The rise of consumption demand in the new round of two or three line cities has not caused extensive expansion of the capacity of the garment industry, but has strengthened the market depth of the clothing brands. The emerging market is still dominated by big brands and regional brands.

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< p > < strong > trend five: electricity supplier competition is more intense < /strong > < /p >

< p > with the change of residents' consumption habits, more and more netizens favor online shopping. Many garment enterprises have already opened an e-commerce platform.

However, since the development of e-commerce, the traffic dividends have begun to disappear, while the operating costs have been rising.

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< p > it is understood that before 2009, Taobao's "traffic bonus period", called the brand gold growth period.

But with the growth of Taobao platform, sellers began to fight for limited traffic, resulting in an average passenger purchase cost rising at a rate of six times every six months.

In order to increase paction volume and conversion rate, most Taobao brand sellers have to increase their performance through discount promotions, while Taobao store management is more standardized, which also increases the operating cost of Taobao stores.

Capital operation has begun to spread in Taobao, and Internet brand has entered a stage of big fish eating small fish.

At the beginning of 2013, the Taobao women's clothing brand cracked successfully, and acquired Taobao electric business angel city.

This is the largest acquisition of Taobao brand so far, and it is expected to open up the curtain of Amoy brand integration.

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