The OEM Garment Factory Lurking To Make A Detonation Is Like Catching A Bull Stock.

"P." a month after the collapse of the clothing company, Zhongshan's boss Tan Zhilong's OEM garment factory also closed.

Like Tan Zhilong, another jeans OEM garment factory for Paci Doug was also trapped in production predicament due to 1 million 970 thousand yuan in arrears.

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Less than a month after "p a", "a" href= "http://sjfzxm.com/news/index_z.asp" > clothing company < /a > Si Bo Xian DG collapsed, the owner of Tan Zhilong's OEM garment factory also closed.

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< p > Paci Doug was a clothing company with a history of 18 years in Zhongshan. In April, the company broke out of its capital chain, leaving as many as 193 upstream suppliers, and a total of 207 million yuan could not be recovered. In this part of the suppliers, 80% of them were large brand clothing companies like Tan Zhilong.

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< p > the dilemma faced by OEM garment manufacturers is a microcosm of overcapacity in China.

Under the double attack of electricity suppliers and fast fashion, the Brand Company of the lower reaches of the clothing market today mostly face the bitter fruits of going out of stock, frequent closing stores and sluggish sales. The annual stock of the domestic clothing market is estimated to have a scale of 400 billion yuan according to the conservative estimate. The brand of the old casual wear brand Baleno has closed 388 stores in the first quarter of this year, and the US and Semir have closed 220 or 391 stores respectively last year.

And behind these brands, the garment factory that provides OEM production is becoming the last pressure holder in the shuffle of the garment industry.

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< p > < strong > goods cannot be paid back. The small manufacturers are forced to liquidate < /strong > < /p >.

< p > 2 million 400 thousand breach of contract is enough for a small and medium-sized OEM garment factory to "die".

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Tan Zhilong, the general manager of Zhongshan Wan Rui Garments Co., Ltd., rushed to Zhongshan from Guangzhou in July. In the hand, she was carrying a piece of material to report the assets pferred by P.

A month ago, his clothing factory went bankrupt because of capital turnover.

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< p > "Bo Xian Da Ge owes us 2 million 400 thousand, and the boss's shadow is not enough to kill us."

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Tan Zhilong told reporters that his OEM garment factory had hundreds of employees. Due to the foreign trade downturn in recent years, he began to do OEM for the domestic clothing brands. In 2011, the company's annual sales volume had reached 30 million yuan, and its cooperation with Bai Xian Dun has been two years ago. His factory is producing and processing a women's knitted jacket for Bai Xian Dage. The settlement method is 30% of the total payment for the order, 60% and 3 months after the shipment, 10% dollars, and the 2 million 400 thousand yuan that is owed is the payment and the final payment.

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"P", "last month, the employee told us to the Zhongshan labor and Social Security Bureau, but we couldn't help it. There was no money to pay the wages. The creditors were still pushing the debt, and the banks were unwilling to lend money to us, so we had to liquidate it."

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Like P, another jeans OEM garment factory for Paci Doug, Tan Zhilong, was also trapped in production difficulties because he was owed $1 million 970 thousand.

In the Pearl River Delta, low profit, high cost and financing difficulties are almost the common problems faced by OEM manufacturers. Their living conditions are extremely fragile.

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< p > Zhong Zhiwu, a business intelligence researcher, told the new Express newspaper that the clothing industry is a traditional industry in Guangdong. The number of them is known in the whole country. Most of them are based on OEM enterprises.

Due to the slump of demand and the impact of the electricity supplier, some of the OEM garment factories in Guangzhou are restricted by brand and channel, and their living conditions are worrying.

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< p > in the traditional apparel industry chain, garment OEM enterprises are mainly exported to foreign trade. In the past few years, they have made brilliant achievements for the Chinese made to the world. Some large international clothing companies have come to China to find suitable foundries.

"OEM" this way, because of saving a lot of design and promotion costs, and is conducive to expanding the scale of production, at that time, was welcomed by clothing manufacturers.

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< p > and with the recession of foreign trade in recent years and the increase of labor costs, many OEM enterprises that rely on foreign trade orders have been fighting for domestic sales to make OEM for the few brands in China, which makes the profits of OEM again depressed.

"The gross profit margin is only 10%, and the cost of labor and renting is removed, even if the net profit is not even 10%.

Tan Zhilong said.

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< p > < strong > pformation of electricity providers, < /strong > < /p >

The distance between < p > strong > survival is a burst of money < /strong > < /p >.

"P > more OEM garment manufacturers are seeking pformation. They are moving slowly from OEM to their own brands. The main means to rely on them is to do business.

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The story of P's successful counterattack has been attracting the pformation of practitioners later.

After 80, Ma Wen is now a woman dress business pioneer. She is determined to invest 150 thousand yuan to test the water garment industry with her passion for clothes and keen market. She joined an apparel OEM company in Shenzhen to set up an e-commerce company specializing in online women's wear brand.

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< p > this garment factory, which has 10 years of experience in garment manufacturing in Shenzhen, has been a foundry for foreign high-end brands Armani and Burberry. With the decline of foreign trade orders and the rising cost of labor, boss Luo Yong has even made preparations for leaving Shenzhen.

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< p > "labor cost is too expensive. I invite a worker in Shenzhen almost cost almost 4000 yuan, and still can not keep people, the rental of the factory has also doubled two times, and young people do electric business is an attempt, but to tell the truth is also an adventure."

Luo Yong said.

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< p > Luo Yong's risk refers to the risk of capital turnover and brand operation. The first person who eats crabs is good at doing things. Blind followers can only act as "pick up men".

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< p > there is a saying in the clothing OEM manufacturers that the death of the electricity supplier is not enough.

As a matter of fact, after several years of development, the cost of opening a shop has been gradually increasing. If the new shop is not promoted and displayed, it will soon be submerged in the vast online shop, and if the cost is to be promoted, it will also incur high cost.

Take the Taobao through train as an example, the first recharge will be 500 yuan, and there will be an additional fee based on key words and click through rate.

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< p > "some of the companies around have broken down millions of dollars and didn't bubble up. They died very quickly. They were lucky enough to catch a burst of money, sell hundreds of thousands of pieces, and do a good job for a year."

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< p > the characteristic of the legendary explosive payment on Taobao is the clothing collection items with high collection rate and broken purchase rate. They are generally referred to as the title of "the same star and the same money".

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< p > Taobao, Fan Bingbing and Gianna Jun are the most powerful productive forces. In the peer industry, who is quick to react and produce is in front of the market. The OEM manufacturer with the advantage of the production line has become the originating place of Taobao.

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After half a year's efforts, Ma Wen and Luo Yong's Taobao shop reached 4 diamonds after six months of operation. Now they are preparing to open a shop in Jingdong. Having their own designer is the next goal. P

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< p > and another one who is preparing to make an electronic commerce OEM garment factory owner Xiaoxia (a pseudonym) is not so relaxed. At the early stage of her business, she did not have enough budget to promote her shop. 24 hours a day, apart from eating and sleeping, it was "brush up". That is to increase her reputation through virtual trading. Although Taobao has banned the act of cleaning up, Xiaoxia tried to increase its trading volume through various means.

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< p > "no trading volume, no business. Why do I buy it on somebody else? I have no money to do Taobao promotion window display. I can only rely on this kind of dead effort."

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< p > Tan Zhilong is willing to continue to do OEM processing, so that at least he will not bear the pressure of orders and funds, and the cost will be much lower. In the clothing industry for a few years, he felt that he was already too late to enter the electricity supplier. He could not afford to go to Taobao store again.

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< p > these OEM garment manufacturers that are slightly conservative in the future turn to help the clothing business operators to do the foundry. They are suppliers on the Internet. The customers they are facing are Taobao's clothing owners.

The other side brings the latest fashion and edition to the OEM garment factory, and then makes the big sample according to the requirements.

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< p > "before, one thousand pieces started work, now sometimes the market is light, and hundreds of pieces are connected."

A clothing OEM manufacturer said that it is not only a small quantity but sometimes a risk. "According to the supply contract, they will pay the deposit first, sell the clothes, and then pay the other part of the money. Now some small sellers can not sell the clothes they sell well, and we also have such risks."

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< p > < strong > successful case < /strong > < /p >.

< p > < strong > the 1 day turnover of Yin man is 120 million < /strong > < /p >.

< p > at present, the women's clothing brand, which is popular in the Internet women's clothing industry, starts from a factory with only 20 people. The founder Fang Jianhua began to do foreign trade in 1998, and seven or eight years of foreign trade experience has made him very clear about the clothing industry.

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In 2004, Ma Yun's first online business conference in Guangdong changed the fate of the OEM factory. 4 years later, Fang Jianhua set up its own brand, Inman, and entered Taobao mall in second. In just 5 years, it has grown to a nearly 760 million brand of women's clothing. Last year it was 11, and the turnover of P was 120 million.

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< p > < strong > the stone of other hills > /strong > /p >

< p > < strong > blood exchange upgrade more than 3000 brand > /strong > /p >

< p > in a city separated by Shenzhen, due to the coastal area, manpower and production costs rise faster than other places, and earlier feel the unsustainability of the OEM processing. In the 80s of last century, more than 1000 garment enterprises and 400 thousand workers in Shenzhen were engaged in processing and exporting.

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< p > "finally export a shirt will earn 7 yuan for processing fees, pay rent, labor costs, nothing left."

Zhu Chongyun, chairman of Limited by Share Ltd in Shenzhen, once said that the company has now set up a design team of 153 people, and more than half of its products have been handed over to others, and design has become their core competitiveness.

Now Mass Phil is ready to issue shares in A shares.

Previously disclosed prospectus shows that its annual sales volume exceeds 1 billion 300 million yuan.

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P has gone through several years of exchange industry upgrading. Shenzhen has become the largest production base of women's clothing brand in China. It has more than 3000 women's clothing brands. The statistics of Shenzhen clothing association show that the brand design and manufacture of women's clothing has reached over 60% of its domestic market share.

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< p > China intelligence research institute said that garment OEM manufacturers should not only innovate their business models, but also local clothing companies should pay more attention to product innovation and attach importance to designers' strength so as to avoid product homogeneity.

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< p > < strong > extended reading < /strong > /p >

< p > in the clothing industry, the explosive money is like a bull stock in the stock market, and a bull stock can be easily relaxed for a year.

In China, almost every OEM garment factory has a dream of becoming a production base.

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< p > how to create a burst payment? < /p >

< p > star is the easiest way to become explosive money < /p >.

< p > summed up the 269 thousand and 300 women's clothing that was searched by Taobao on the theme of explosive women's clothing. You will find that the characteristics of these women's clothing are usually "XX with the same, thin and thin, Korean small and refreshing".

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< p > the star and the focal point are the first step in the burst of money.

At the end of last year, the nation's largest e-commerce website announced the list of "entertainment economy list" in 2013, announces that Fan Bingbing has driven nearly 500 million yuan of turnover in the website.

Search for "Fan Bingbing" on the e-commerce website, the number of related products is nearly 150 thousand.

PS is the most important skill for shopkeepers. With it, celebrities can always put on the "Taobao shopkeepers".

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< p > second step is to go to the manufacturer. There are numerous OEM garment factories in the Pearl River Delta.

This kind of trading in the gray areas of copyright often takes place online.

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< p > usually shopkeepers buy a genuine explosive clothing to send to the garment factory. The small OEM garment factory usually starts with 150 orders and bids according to the complexity of the production process.

This kind of clothing, which is copied in proportion of 1 to 1, usually costs more than half of the original price.

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< p > there are also pictures and boards, which are produced according to pictures. Some are even made according to the screenshots of a movie. The effect of such clothing is often more than that of "pit father".

Some manufacturers who manufacture OEM for major brands can sometimes replicate their clothing and offer them as a candidate for bursting money.

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< p > < strong > Packing explosion is also a technical activity < /strong > < /p >.

< p > clothing is also a technical activity after it is produced.

In Taobao, you can choose to buy some sellers' services to get the opportunity to display the goods, usually more expensive.

The other is to create volume and volume of comments to create popularity.

Although the latter has been banned, it has been banned repeatedly.

A seller has spent 360 thousand yuan to promote a woolen coat. After selling more than 3000 pieces, he hoped that the click rate would continue to improve, so he asked people to brush up the paction record.

The result was discovered by Taobao several months later and was shut down because of breaking the rules.

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"P" to choose a suitable model to match a few sentences or literary or aggressive clothing explanation can also attract the eye.

In the industrial chain of clothing explosion, the industry of model industry and real photography in Ukraine has been derived.

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"P" is like a bull stock that is still rising or callback. The explosive money can only bring about a season's sweetness, and the money making effect will be difficult to continue under the rush mode. However, for a long time, this short and smooth marketing method will still exist in the clothing industry.

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