Change The 4 Model "Glory War" To Help Mark Hua Fei JEANS Men'S Clothing To Climb The Peak.
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< p > in recent years, the network consumer group has expanded rapidly. More and more young people began to buy online brand name < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, which promoted the traditional a target= "_blank" href= "http://www.91se91.com /" > dress less than "brand" continuously to the electronic business platform.
Among them, men's wear brand mark Hua Fei JEANS men's wear (FJ) is particularly dazzling.
As the leading domestic fashion brand, mark Hua Fei JEANS men's wear O2O, perfect combination of online and offline, and Tmall's 6.26 promotions in the past few days, with a single day to easily break through 17 million 850 thousand of the paction volume, boarded the Tmall men's sales champion.
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P, a modern and romantic free man, JEANS is the top man in the big business market. It is closely related to its insight into consumer buying habits, the needs of target groups and the forefront of fashion trends.
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< p > < strong > > play O2O, pulse customer demand < /strong > /p >
< p > a few years ago, in the face of the great temptation of the Internet platform, many companies struggling in the traditional industries tried the water electricity supplier to establish a marketing channel linking online and offline. However, in the past few years, the electricity suppliers of some enterprises were still unable to get rid of the role of inventory clearing points, and the brand positioning of many enterprises became blurred in the electricity supplier.
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< p > "it's time to change the way to play!" in order to make the brand still highlight the style and spirit of its own brand in the field of e-commerce based on sales promotion, mark Hua Fei JEANS men's clothing has a deep insight into the unique attributes of the consumers of the e-commerce platform, and constantly innovating.
In addition to the innovative introduction of the electricity supplier's special contribution products to meet the dual needs of consumers for quality and price, Mark Ed Faye JEANS men's clothing has integrated the online shopping channels and offline affiliate channels of Tmall, Jingdong, vip.com, pat, official website and other shopping mall more comprehensively and systematically, so as to create a O shopping experience for customers shopping.
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< p > not only that, for every business activity, mark Hua Fei JEANS menswear always puts the brand building in the first place, closely related to the overall brand strategy and promotion theme and activities of promotion events, and penetrates the brand strategy into the electricity supplier domain.
Whether it was last year's "double eleven" reelection of "tens of millions of kings" or the top 6.26 sales promotion this year, it has continued to prove the strong charm and influence of mark Hua Fei JEANS men's clothing.
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< p > < strong > brand and change 4 perfect integration, wipe out brilliant sparks < /strong > /p >
< p > "crossover is a necessity. The era of single combat has ended." the spark of inspiration and brilliant ideas that are caused by irrelevant elements are the most fashionable marketing methods in the fashion industry.
In the spring and summer of 2014, the JEANS Menswear, which was always good at making surprises, exerts this strategy to the extreme, breaking through the traditional shackles and perfectly integrating with the global Transformers 4. It collides with a brand-new modern feast and takes the express train of cross-border marketing at one stroke to become the official authorized Menswear brand of the world's most powerful blockbuster Transformers 4.
Mark Hua Fei JEANS men's modern, romantic, colorful, free brand tonality and change 4 show the freedom, dream, passion, change of multifaceted, staged the theme of the "peak war", "glory war" visual feast.
With the highly consistent target audience of the two, the first encounter brings gratifying results.
Limited amount of themed commodities, under the help of rich and colorful online and offline brand activities, were strongly reacted by the market once they were listed.
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In the activities of < p > 6.26, the 4 Classic section was robbed of one line and added a heavy color to the overall sales increase.
Mark Hua Fei, director of marketing for JEANS Menswear, said that the success of the cross-border success not only greatly stimulated the future of the whole team against the market, but also verified the rationality of the brand strategy.
Excellent sales data, also for mark Hua Fei JEANS men's clothing in the next Tmall promotion to win more favorable brand display and sales resources.
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< p > < strong > strategic rational layout will usher in an explosive growth period < /strong > /p >
< p > since 2013, we have comprehensively upgraded the brand identity recognition system, optimized the integration of commodity structure, and highlighted a series of brand upgrading initiatives such as product R & D, and so on. It is easy to see the determination of the strategic adjustment of mark Hua Fei JEANS men's clothing.
And a series of gorgeous sales data also prove that these brand upgrading strategies have successfully accepted the market inspection.
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< p > constantly cross-border, constantly innovating, constantly discerning the desire of consumers, and turning it into reality and presenting it to < a href= "http://www.91se91.com/" > consumer < /a >.
Mark Hua Fei JEANS men's clothing has such a perfect performance in the industry, not only because it creates the most suitable and fashionable fashion product for young people, but also closely related to its soft culture brand strategy that advocates modern romantic lifestyle and pleasant dress experience.
At the same time, the online and offline integrated marketing strategy has also increased the online sales volume of Menswear JEANS menswear from 30 million in 2010 to 2 hundred million in 2012.
This year, Tmall 6.26 is proud to take the first place in men's clothing sales. It is a microcosm of the strategic layout of JEANS's menswear brand.
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< p > Mark Ed Faye CEO Yang Kuntian believes that integrating e-commerce into the brand's very important operation channel, integrating and optimizing the traditional shops under the line of optimization, breaking through the innovation and constructing the experimental concept, buying the shop form, and realizing the strategic development that keeps pace with the online and offline businesses, is closely related to the firm grasp of the opportunity, the overall development of the big marketing market, and the rational strategic layout.
In the future, Mark Ed Faye, who always focuses on market changes, will continue to work on the online and offline business channels, so as to change the system, continue to innovate, and optimize the combined brand strategy, leading the urban youth fashion men's clothing.
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