3D Fitting: It Will Be Rolled Out In The Clothing Store.

< p > recently, a company making "a href=" http://sjfzxm.com/news/index_cj.as > clothing > /a > digital equipment -- Shanghai Eagle Technology is planning to cooperate with the clothing brand and install "3D fitting system" in dozens of clothing stores.

At that time, consumers can try their clothes on their 3D models, but don't expect every item they choose to wear properly, because this system can simulate the same effect as real fitting, it will really reflect everyone's body curve and tell you exactly which clothes are not suitable for you.

At the same time, it can also automatically search for your style of dress accessories based on your shape, skin color and facial features.

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< p > according to Shanghai and Eagle Technology, they have introduced the world's most advanced 3D fitting technology to the United States by working with the US 3D body scanning system company (TC) 2 and Belgian online fitting system company DNA.

The US [TC], 2; the company has been supported by the US government for more than 20 years in the history of 3D volume, and the US human database has been completed by them.

Unlike human body measurement, [TC] 3D 2 can be used to measure the distance from the body curve, while the 3D measurement in the world can only measure the distance between two points.

DNA is engaged in developing the application of 3D system in store terminal and internet terminal. Its magic mirror system has realized the virtual 3D fitting of store terminal, and has become the blueprint of 3D online fitting. Its plug-in is compatible with the mobile phone end. It is the best supplier of code compatibility in the field of virtual fashion sales at present.

DNA has accumulated a lot of successful experience in the field of virtual fitting glasses, and has already served a lot of advanced customization customers abroad.

Eagle Technology hopes to bring true 3D virtual fitting to the vast number of Chinese consumers through integration.

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Zhou Lina and director of Eagle Technology three dimensional business division, P, said that their 3D fitting is not the same as the similar products on the world.

At present, a part of the 3D fitting system is actually a two-dimensional fitting. It only compares the flat clothes before the portrait, and can not show the upper body effect of the clothes.

The other part is fitting on a fixed 3D model.

"This is more like a game," Zhou Lina said. "Changing clothes on 3D models is like changing clothes for dolls, and consumers can not judge the effect of clothes on themselves.

Every dress is perfect on the model. "

And Eagle Technology's 3D fitting system, which is called "fashion consultant store system" inside.

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Yin Zhiyong and chairman of Eagle Technology said that the fashion consultant store system will be an epoch-making change for end users. It enables consumers to try more clothes on the mobile phone or tablet computer in the store or any Internet access place, and record the effect of each try on.

Imagine that in hot summer or cold winter, you need not wear sweaty clothes or tedious strip clothing directly. You can try out 60 clothes in 1 minutes in a virtual scene, and then compare purchases.

You can also ask friends to make suggestions and suggestions through mail, WeChat, micro-blog and so on.

3D technology solves the O2O dilemma of clothing enterprises. At present, the return rate of electric business is 20%-25%, because there is a gap between the picture display and model display and consumers' real try on. Therefore, online consumers can reassemble and match their own 3D models by using the online shopping consultant system, which can really show the dress effect and avoid the disadvantages that online shopping can not be tried on.

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< p > at the same time, brand operators also enhance their added value in the application of the system. Mastering the detailed data of consumers can provide personalized service better, so that consumers feel that the brand knows him best and will increase consumer loyalty to the brand.

Using the 3D fitting mirror, the brand can display the product to the maximum extent without having to be confined to the display area of the shop.

Zhou Lina said, "the future store is more like a product display terminal. All the clothes in the brand season can be displayed on this server, virtually expanding the display area of the brand.

At the same time, it is also more closely linked with the line, which determines production by demand and effectively reduces inventory.

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