The Red Collar Code: Zhang Agent And His Third Industrial Revolution.

< p > < strong > > a > pipeline > /a > is "private custom" < /strong > /p >
< p > a factory workshop, it is surprising that each workstation has a computer, each order has up to more than 50 technical details, they enter the customer's body measurement data and details requirements, will automatically produce "customized" version, and do not need a typo division, which opened the red collar suit personalized customization mode. < /p >
< p > "before these jobs need 1500 people, only 10 people are needed at the end of the year." Zhang said that the intelligent system allows the red collar to produce 1400 suits every day. The production of a suit is only 7 working days, and it is done at one time, and each garment is different. < /p >
Each piece of clothing has an electronic tag on the P line. Each tag is connected to a live customer who records all the production data customized by the customer in each process, including hundreds of data, including cloth, shape, buttons and styles. < /p >
< p > combination and innovation of traditional production line and information technology, mass production line is reprogrammed and combined to realize different conversion of different models, styles and fabrics of the same product, so as to realize flexible matching of different data, different specifications and different elements on the assembly line. According to the delivery cycle, special equipment capacity, line number, line color, individuation process and programming combination, the individual product is manufactured in line production mode. < /p >
< p > < strong > subversive third industrial revolution < /strong > /p >
In the view of Zhang, it is a subversive revolution. Compared with the first two industrial revolutions, the core of the third industrial revolution is: the efficiency of industrialization makes personalized products. Opening up a personalized era under the support of big data industrialization has created possibilities for the high quality personalized era of human beings. The red collar has invented the production line of the industrialized manufacturing personalized products supported by big data, that is, the 3D mode factory. < /p >
< p > "what is the value of this revolution? Completely subvert the traditional and backward business rules - based on information asymmetry." Zhang said that in the new business civilization, we must solve this problem and use Internet thinking to make trading behavior on the basis of information symmetry. We invented a pattern called C2M. What is C2M? That is, Customer (consumers) directly confront Manufactory (manufacturer). < /p >
"P >" recently exchanged with Alibaba many times, they are doing C2B, but I think the red collar mode is more advanced than Ali, the future e-business Internet business mode should be C2M, not C2B. Why? What is C2B (customerto business)? B is an intermediate link. In the future, Internet thinking should be point to point, two points should be avoided, and three points should be avoided. Because the distance between two points is the nearest, and the intermediate links are the least. He said that in such a mode, consumers and manufacturers directly butt up, consumers express their requirements on the platform, and manufacturers to meet the demands, which completely abolished the intermediate links. < /p >
< p > < strong > 3000 artificial factory 11 years experiment < /strong > < /p >
< p > "when I started my business, I made my own clothes and sold myself, and the business went well. Why did I want to do mass customization? I went to Germany to see BMW's customizing workshop in 1989. I feel this is the direction of the future clothing, but we have to solve the problem of efficiency. And the industrialization of the United States and Japan has inspired me, can we create an efficient customization system?" Zhang said, and the reality is also very embarrassing. If my product wants to get a good booth in the shopping mall, it may cost a lot of thought. < /p >
In order to get away from this situation of being controlled by others and gain a professional and dignified existence, Zhang agent chose this way -- to meet the individual needs in a mass production way, in order to survive P. "There are 3000 people in the red collar factory. I think of it as a laboratory. I believe I am the only one who can take 3000 people to make a laboratory in the world. In the past 11 years, I have invested almost 260 million of my money and spent all of my energy to do it. " < /p >
< p > at present, the general direction of mass customization is right. In the Internet era, the advantages of information asymmetry and special channels will be completely overturned, and cheap, free, extreme and simple user experience will become an irresistible trend and trend. < /p >
< p > Zhang said that the second element of the red collar group is the operation of platform digitalization. To build a big data system, hardware is obviously not the most important thing. The first factor is massive technical data. The core problem of industrial production to meet individual needs is to solve manual typing, that is, after entering body size data, CAD will automatically match the most suitable form version. In the process of CAD typing, according to the calculation, the change of the 1 data will cause synchronous changes of the 9666 data, such as shoulder width of 30 centimeters, and other parts of the body will change. There is a strong cohesion relationship. "This is impossible without big data." < /p >
< p > every day, the system will automatically arrange, automatically cut, automatically calculate, and integrate the type of plates. These are all artificial, and the efficiency is very low, but now they are all automated. < /p >
< p > a group of customer volume data to complete all the customization and service process, without manual transformation, paper transfer, data completely open, real-time sharing transmission. The real "online" work is not "on-the-job". Every employee works on the Internet terminal, real-time dialogue with the market and users, and zero distance service. < /p >
< p > < strong > > 3D printing factory with data support < /strong > /p >
< p > the reporter saw in the workshop that after the big data plate making of CAD department, the information will be transferred to the preparation department of the cloth, and the cloth will be prepared according to the order requirement, and the cutting department will tailor it according to the requirements. After cutting, different sizes and colors of cloth are hung on a hanger according to the requirements of a suit, and a RFID tag is also worn. In the next few processes, each worker has an identification terminal in front of each worker to identify RFID tags, and produce technical data, such as lining, buttons, sleeves and so on, according to the detailed requirements of the labels. < /p >
< p > "our workers do not have night shift. They go home to rest at night. They are all working in the system." Li Jinzhu, deputy general manager of the company, said, "when the workers arrive in the morning, the order is lined up, and the direct work is done. The overall plan and the transformation and assembly line of the process are all transformed by the chairman. He is the chief designer and the architect of the whole system. He has a maximum of thirty nights a year and breaks in the morning of the first day, and works at other times. Moreover, he has a fixed working place in the workshop, like all the workers, who has studied it for 11 years. " < /p >
< p > obviously, the red collar is significantly different from many garment factories. Through the big data system and the corresponding process changes, it has realized the transformation of traditional garment enterprises. Zhang believes that his workshop is no longer a simple manufacturing plant, "this is called digital 3D printer mode under big data." He thinks that every garment in his factory is printed out. < /p >
< p > < strong > create a new ecosystem < /strong > /p >
< p > through the platform of network, how to design and cooperate with others? Zhang Zhang said that the ability of global customization to meet the requirements of supply chain system, R & D design system, production logistics system and customer service system is very high. It can not be satisfied by ordinary operation mode. It must integrate internal and external resources and platforms to operate. < /p >
< p > red collar is building a new ecosystem. Zhang said, "this thing needs to work together. We ourselves are now making the model of this platform, and we hope that these enterprises will cooperate. For example, we design and fabric this piece. Instead of studying specific personalities, we only look at ten big names in the world ranking from one to ten. After studying them, we will study the market and improve our products in the light of the market. We have no ability to study for ourselves, but we have strong ability to study others. In the final analysis, what we are doing is integrating resources, integrating global R & D resources, supply chain resources, designer resources and so on. < /p >
< p > Zhang is confident of the future of the red collar. "I am customizing, I sell one piece to make one, now it is completed in seven working days, and it can be completed in 5 days in the future. There is no backlog of funds, no backlog of goods, simple operation, full customization advantages and huge market potential. < /p >
< p > "we now make 400 sets of clothes on average every day, if we have 5% of the repair rate, we will not earn a penny." But we are zero repair. It's still a miracle to make customized garments for zero repair. He said. < /p >
< p > < strong > dialogue < /strong > < /p >.
< p > "do you once, do it for a lifetime" < /p >
< p > reporter: you have studied different data every day for more than 10 years? < /p >
< p > Zhang Daili: over the past ten years, we are not simply thinking about it, but doing it every day in the market. Until now, no one has asked for it. We can not meet it. Why? Because we are rich in data every day according to the needs of the market. You only ask for this one. We satisfy you. We hope to satisfy all the needs of the earth. < /p >
< p > reporter: how do you collect customer satisfaction after the Internet platform? < /p >
< p > Zhang Daili: we are building a large client platform. In fact, we are running a set of data, which is the password data of our customers. This is our core resource. With this complete set of data, I believe that in the future we are not doing a single garment, but a lifelong garment. < /p >
< p > reporter: in the manufacturing process, how many of the red collar are they doing now? How many outsourcing? < /p >
< p > Zhang Daili: precisely because of our platform management mode, the standardized top-level design, standardized system and systematic operation are a complete set of solutions, so it can be replicated indefinitely. Now the red collar enterprise is an experimental factory and a model factory. This factory will become a production unit, all of which is outsourcing, not outsourcing, or the factory that we duplicated. < /p >
< p > reporter: in the past 11 years, has anyone suggested that this process is slow and risky? < /p >
< p > Zhang Daili: what we are doing now is integrity, quality, innovation and service. If it weren't for these eight words, the factory would have gone bankrupt. The thinking of the Internet is that you have done well. Everyone has said that if we do not do well, everyone will scold you vigorously. Why do red collar work so slowly? Because it may slow down to have a future. The most important thing is that you must act to satisfy the consumer. If the action is satisfied, the order will come back. So we hope to do "be you once, for a lifetime". That's why we are slow. < /p >