Prada Moves Forward To The Era Of Big Brands, And Sales Will Continue To Grow In The Future.

The haze of "P > 2013" a href= "http://sjfzxm.com/news/index_cj.as" > European debt "/a" has always been entangled in Europe, and the global economy is not affected by such a rapid recovery as the United States did.

It is expected that the European debt crisis will still have a negative impact on the global economy in the coming period. Under the pressure of deleveraging and inventory, the enterprises in various sectors will face difficulties.

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< p > but the so-called crisis is dangerous and there is an opportunity. The luxury industry, as a relatively insensitive industry to the economic crisis, can achieve strong growth in the economic downturn if it can formulate the right strategy. The leading Prada in the luxury goods industry has seized the opportunity in the crisis.

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< p > Prada is mainly the Italy fashion that sells luxury handbags, shoes and fashion accessories.

Prada posted a net profit of 778 million euros (the same below) for the quarter ended April 30th, with a net income of 105 million yuan.

Net retail sales for the period were 698 million yuan, an annual growth of 2.8%, and a 7.7% increase in fixed exchange rates.

In April, there were 551 total outlets, including 11 new stores (13 rooms and 2 closes).

Benefiting from the significant contribution of retail channels, gross margins rose 74% to 575 million yuan.

The growth of the group's market share was mainly due to the great success of the group's strategy of focusing on retailing.

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< p > recently, Prada approved the plan to merge the wholly owned Affiliated Companies Car Shoe into the company.

The Car Shoe brand is mainly aimed at small niche shoes market, providing shoes made of high quality leather hand-made.

The restructuring aims to rationalize and streamline the Prada group structure and to bring greater efficiency and synergy with Car Shoe business operations.

Prada is now moving to a big brand. It is believed that with the strong sales of Prada, Miu Miu and branch expansion, the "Italy made" and the traditional process will be able to re sign the signboards.

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< p > the global economy is facing many uncertainties. The European debt crisis is still not improving significantly. The economy continues to slump. Although there are signs of recovery in the American market, the Asia Pacific region has strong growth, but as the mainland's economic growth slows down, it brings uncertainty to the group.

Based on the fact that the luxury industry has always been less affected by the fluctuation of the economic crisis, Prada has a strong brand appeal and a successful channel distribution strategy. The future sales will continue to grow, and the prospect of rapid growth is worth looking forward to.

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< p > as for group Miu Miu brand, there will be great potential for expansion in the future. With the deepening of consumer awareness and acceptance of the brand, it is expected to become another driving force behind Prada's performance growth, and investors can actively pay attention to it.

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