The Clothing Market Is Sluggish, The Enterprise Tries The Factory Direct Sale Pattern.

< p > sales of clothing market continued to slow down.

According to the National Bureau of statistics, the volume of clothing retail sales increased by 11.5% over the same period last year. The growth rate was 13.6 and 6.2 percentage points lower than that in 2011 and 2012 respectively, showing a 3 year slowdown.

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< p > in the first quarter of this year, hundreds of key large a href= "http:// www.91se91.com/news/index_c.asp" > retail enterprises < /a > all of the country's clothing sales were less than the same period last year. Sales of all kinds of clothing decreased by 3.5% compared with the same period last year, the growth rate was 6.2 percentage points lower than that of the same period last year.

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< p > because of the economic downturn, inventory problem has become a problem faced by many traditional a href= "http:// www.91se91.com/news/index_c.asp" > clothing enterprise < /a > in recent years.

In order to solve the inventory problem, some garment enterprises have turned the original product exhibition hall into a store in the factory, which is the rudiment of factory outlet stores.

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< p > according to relevant media reports, at the end of last year, the mode of factory outlets was popular in some down garment manufacturers in Hangzhou and Xiaoshan.

At that time, because of the hot weather and clothes, it was difficult to sell. In order to speed up the sale of funds, some local enterprises opened factory outlets.

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< p > large shopping malls have a high threshold and high operating costs; the busy regional shops "a href=" http:// "www.91se91.com/news/index_c.asp" > rent < /a > expensive, small scale, difficult to weather.

These problems have been troubling the clothing enterprises.

In recent years, the low price of electricity supplier channels has brought more pressure to the sales of garment enterprises.

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< p > nowadays, many enterprises have explored a new marketing mode to deal with the decline in sales through opening factory outlets.

The role of factory outlet stores is not just to inventory, but also brings vitality to the garment enterprises in the predicament of sales.

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< p > related links: < /p >

< p > in the first half of 2014, the overall situation of textile and apparel industry is slightly lower than expected. Manufacturing recovery is slowing down, while consumer prices are still looking for the bottom. Chemical fiber prices have not rebounded but declined slightly. We believe that the major downturn in the macroeconomic downturn and industry is the main reason for the low efficiency of the industry: 1-5 months, the export of textile products increased by 3.6%.

The growth rate decreased by 10.2 percentage points over the same period of 13 years. In 2014, the retail sales volume of 100 key shopping malls increased by 6.4 percentage points, compared with the same period last year, slowing down 6.4 percentage points. In May, sales and sales volume increased by 5.4% and -2% respectively, compared with the same period last year, 0.7 and 6.5 percentage points lower than the same period last year. The total amount of total textile products in the same month last year increased by 9.7% percentage points, 9.7% percentage points lower than that in the same period last year. The first quarter income and net profit of the listed companies decreased respectively, while the net income in the same year increased and the net profit decreased. The low price of the viscose staple fiber and 40D spandex decreased by half and half respectively.

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< p > we think that the industry may still linger at the bottom in the second half of the year: the slow recovery of manufacturing industry is difficult due to the lack of domestic sales; the economic slowdown and the pformation of the enterprise development mode will make the consumption of spinning and clothing still lingering at the bottom; in the first half of the year, the rebound of chemical fiber is not fruitless, and the possibility of rebound in the second half of the year will be reduced.

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Since P, 2011, over 20 years of extension and superposition of marketing development mode have ended, and the all-round fine management mode is coming.

In terms of consumer enterprises, the pformation from channel and marketing to product is a major change in enterprise management. In essence, the pformation of business operation is difficult: the original business mode restricts Transformation: from the inside of the enterprise, the development mode of extension based mainly has been implemented successfully for nearly 20 years, and the pformation is difficult to change from the outside. The pformation of the mature franchisees and brands will take time; the new pattern needs to be explored for a long time; the new mode under the line needs to be explored for a long time; the key is to respond efficiently and quickly to the market changes under the strong backstage support; it needs a long time to cultivate and build; the electricity supplier has a major impact: the electricity supplier has made the original channel value decline, making the market pparent, forcing the original leading brand to change rapidly, thus increasing the difficulty of the pformation. For spinning clothes

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