India Clothing Brand Extends Discount Sales Promotion

< p > > Market Research Company < a href= "http:// www.91se91.com/news/index_c.asp" > Nielsen /a > survey shows that the consumption prospect of India is still optimistic.

At present, the country's consumer confidence index has returned to its highest level since the fourth quarter of 2012.

The study points out that India's consumer confidence index has increased by 6 points in the first 3 months of the current year (~3 months January 2014), reaching 121, which is higher than that of Indonesia, which has the highest consumer confidence index in Asia.

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< p > 68% of respondents' a href= "http:// www.91se91.com/news/index_c.asp" > India < /a > consumers indicated that the country is experiencing economic recession.

54% of consumers said the country would improve its economy in the next 12 months.

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Under the positive influence of < a href= "http:// www.91se91.com/news/index_c.asp" > consumer > /a > confidence recovery, merchants in India's domestic market have introduced large discount and extended discount season to meet consumers' psychology of shopping in the discount season. P

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On P ~8 June 7th, the Best seller group in India conducted 24 hours of business in the flagship store in the suburbs of Mumbai, with a discount of 60 percent off.

According to people concerned, during the discount period, the flagship store attracted 35000 customers.

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< p > the end of the season is usually only 3~4 weeks. In the past one or two years, India consumers' consumption intention declined, inflation and economic growth slowed down, and last year, India merchants extended their sales to 6~8 weeks.

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This year, most retailers started the quarter end sales in the last week of June, and lasted until the third week of August.

Mango and Guess, a single brand retailer, have started their promotional activities recently. The Eddie Bella group, which owns Pantaloons brand, has also announced that it will carry out terminal sales, with a discount of up to 60%.

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< p > a few days ago, the list of top 100 clothing enterprises released in 2013 by the China clothing association was released. Two enterprises in Keqiao district were selected, namely, Ranshall Vedin Clothing Co. Ltd. of Zhejiang and Zhejiang Hualian Group Co., Ltd.

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< p > this selection reflects that the Chinese garment industry is gradually turning to the direction of innovation driven, brand centered and value growth oriented.

A total of two enterprises listed in Keqiao District show that the comprehensive strength of Keqiao textile and garment industry has been improved.

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< p > at present, the textile and apparel industry chain of Keqiao has already covered various fields in the middle and lower reaches of chemical fiber, textile, bleaching and dyeing, garment processing and production, excipient production, marketing and so on, and has a good supporting system for garment industry.

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