Paris Exhibition: A New Custom Mode J Is About To Open.

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Below P, China's luxury consumption is becoming customized, and high-end consumption is also accelerating to escape from the luxury brand. Private customization will become a common goal.

At the same time, the industry is discussing the issue of "customization".

Heng Long, AI Ding Ke, red collar, eagle and other famous enterprises have focused on customized business, cloud customization, C2B, C2M and other new words.

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< p > on the one hand, the personalized demand of the consumer market is soaring. On the one hand, it is the development trend of many varieties and small quantities of the industry. In recent years, customization has become the development direction of many men's wear brands.

If we say "customization" is the future of "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "industry, then what is the difference between it and previous" old brand "," small workshop "and" false customization "? How should we interpret the new generation of customization? < /p >

< p > < strong > consumption customization is a way of life < /strong > < /p >

Less than P, since last year, the "first lady" effect of the local high-end custom industry has been booming.

Just as the president of the United States wore the Jason Wu to attend the inauguration ceremony, the media was warmly reported. Peng Liyuan, the first lady of China, appeared in Russia for the first time. Dressing naturally became the focus of the public.

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< p > as the favorite brand of China's first lady, the exception is inevitable after Russia's appearance. However, for the local advanced customization industry, the rise of the industry is not accidental.

The abundance of material causes people to put forward higher requirements for lifestyle, and the value of advanced customization is recognized.

China's profound cultural background and rich handicraft skills lay the foundation for the development of custom made garments in China.

At the same time, the development trend of many varieties and small batch makes customization become the development direction of many clothing brand choices.

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Han Shenjun, the head of Langdi company, has been engaged in foreign trade for many years. He has a keen sense of international industrial change. He thinks that after a large number of orders will be less and less, P is the ultimate way out.

Han Shenjun has conducted an in-depth study of overseas markets. He has found that these countries in Italy and Japan have entered the post industrial era, and many Western-style clothing factories have been closed, but some personalized, small batch of customized shops still have a lot of market.

This made him more confident in choosing the road of advanced customization.

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"P." practitioners who share the same feelings are not in the minority. "Chinese men are mostly reserved and reserved. They want to express their attitudes towards life through dressing.

Therefore, I am very optimistic about the prospect of Chinese menswear's advanced customization, and it is the future development trend of the industry.

Liu Shihua, director of global marketing department of Qingdao red collar group, said.

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< p > < strong > interpretation by Internet: customization < /strong > /p >

< p > from Beijing's Xin Changxiang, Longqing Xiang, Shanghai's Rong Changxiang, Heng Sheng and other hundred years old to the seven wolves, the wedding bird, the type men's clothing and other early homemaged men's clothing enterprises, the development of China's clothing custom industry is easy to see. These patterns are now showing a warm and unyielding state. The former has gradually been popular with the production of factory production < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > and personality a target= "_blank" href= "target=".

In Liu Shihua's view, in order to achieve the rapid development of men's clothing advanced customization, there must be strong information system and perfect digital platform as support.

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< p > at a fair to be held in Paris, a group of China's a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing enterprises will bring the brand-new customization mode to the front of the industry.

This is the 2014 China Textile and clothing trade exhibition (Paris) autumn exhibition and the Paris international clothing and accessories procurement exhibition, which is to be held on September 15~18 at the bocjoy Exhibition Center in Paris (hereinafter referred to as "Paris Exhibition").

It is reported that Langdi will display its characteristics as a customized enterprise, and will highlight the logo on the liners of the booth to provide customized services.

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Unlike P's traditional understanding of customization, Langdi's customization is based on the focused version technology, integrating information network technology into customized services.

In the store of UPPER by Rontex, consumers can choose personalized customized businesses or clothing products.

Whether domestic or foreign consumers, through specialized software system, input type data, choose fabrics, models, handwritten personalized signature, the information will immediately load into the computer cutting bed of Langdi's computer, start cutting, plus some manual sewing process, suits can reach 7 days to reach customers.

This mode is different from the traditional custom of "small workshop", which can guarantee the quantity of products and the speed of delivery. Besides, it is different from the garment produced by industrial production, retaining the personalized characteristics of advanced customization.

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< p > < strong > from mass production to mass customization < /strong > < /p >

< p > as a mature exhibition, Paris has been set up at the professional trade exhibition, and has increasingly become the platform for communication and cooperation between China and European textile and garment industry. It also embodies the strength of China's textile and garment industry.

These characteristics will be brought into play in the customized area of this exhibition.

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Except P, another garment company which is very popular inside and outside the industry will also be on show in Paris.

This enterprise has appeared in CCTV news broadcast for 3 minutes this year. This year 1~4 month, the production, sales and profit index of this enterprise has increased by more than 150% over the same period last year. It has spent more than 10 years to spend hundreds of millions of yuan to develop a large supplier platform in the world's only men's suit customization domain -- RCMTM suit senior custom supplier platform.

This is the Qingdao red collar group. After the appearance of the Paris exhibition last year, the trend of customization has become the focus of the exhibition.

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< p > in the red collar production workshop, the garments produced on the assembly line are completely different from the color, style and fabric, and realize the industrial batch production.

Personal orders from New York can quickly complete production and delivery in the information process. This mode of production has made Zhang Ruimin chairman of Haier group feel great emotion.

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Yan Yanchun, chairman and CEO of Beijing Fuji whirlwind Technology Co., Ltd. commented: "red collar has spent 11 years, the business mode from traditional B2B large-scale orders to C2M mass customization, this is a very remarkable achievement.

In the past, only a few people could enjoy the aristocratic custom made into a mass customization that most people could afford. In the near future, customized products may be extended from men's clothing to more categories in the clothing industry. "

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< p > from standard manufacturing to personalized customization, from mass production to mass customization, from aristocratic customization to custom customization.

Under the tide of new wave of technological innovation in the current world, although the angles and concerns of different enterprises are different, there is a general consensus that the core of the new round of industrial pformation is the application of information network technology.

The red collar group's RCMTM suit senior custom supplier platform has penetrated and deeped the integration of information network technology and traditional manufacturing industry. This integration is changing the way of industrial organization deeply and accelerating the formation of new relationship between enterprises and users.

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Less than P, the future of customization is style and life, and intelligent technology.

From such an angle, the enterprises represented by red collar and Randy will show not only customized services in Paris, but also the intelligent manufacturing behind them, as well as the integration of China's textile and garment industry and even China's manufacturing industry into the 4 era of the global industrial revolution.

The new round of reform is under the feet of the industry, and China's textile and garment enterprises should not be absent from the competition pattern of the 4 era of the global industrial revolution.

The first stop is starting from the Paris exhibition.

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