Net Profit Continued Negative Growth: Men'S Clothing Industry Is Still In The Adjustment Period.

"P" > a href= "http://sjfzxm.com/news/index_p.asp" > net profit < /a > continuous negative growth finally did not keep the profit margin. In the first half of this year, net profit was in advance of 1000~2000 million yuan, while it had expected half a year net profit range of 1065~2663 million yuan.

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"P" recently, he issued a semi annual performance notice amendment notice, net profit from the expected profit into a loss.

It is estimated that the net profit attributable to shareholders of Listed Companies in 1~6 this year will be 1000~2000 million yuan.

The predicted half yearly net profit rose from -80% to -50% year-on-year, with profit ranging from 10 million 650 thousand yuan to 26 million 630 thousand yuan.

In the same period last year, he earned 53 million 260 thousand yuan.

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< p > in recent years, Hinur's performance has shrunk. The net profit in 2012 has dropped by about 30%. Last year, Hinur's net profit was 71 million 390 thousand yuan, down 49% compared to the same period last year. In the first quarter of this year, Hinur's net profit was 4 million 485 thousand yuan, down 78.6% compared to the same period last year.

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< p > > a href= "http://sjfzxm.com/news/index_cj.as" > "the /a" indicates that the net profit decrease is mainly due to the macroeconomic impact, the terminal consumption continues to slump, and the company helps the franchisee ease the stock pressure and rearrange the channel goods, resulting in a decrease in the sales of franchised stores.

In addition, due to the decrease of some major client businesses and the delayed delivery of some group customization business, the group customization business is less than expected.

The new marketing network terminal cultivation period is extended, resulting in direct sales revenue has not reached the expected.

At the same time, due to the increase in sales promotion, the increase in labor costs, and the decline in the price of group customized orders, the gross margin of products has declined.

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< p > Hinur's dilemma is a microcosm of the whole industry downturn.

Since last year, the performance of Chinese men's wear listed companies has declined.

Data show that most of the 11 men's listed companies have negative growth in net profit, and the biggest decline is 80% over the same period.

Terminal consumption downturn, low price discount of e-commerce, homogenization of competition and decline in share sales of physical stores have become a common problem for men's clothing brands.

Though the entry threshold of the middle and upper level men's clothing market is relatively high, the strength of similar enterprises in China is constantly increasing, and at the same time, many international high-end brands are paying more and more attention to the Chinese market, and enterprises in the industry are facing increasingly fierce market competition.

In this case, the whole industry is facing pformation. In the past, the growth of shop opening has come to an end, and the integration of online and offline development will be a long-term trend.

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< p > some analysts believe that after last year's inventory and channel adjustment measures, the pressure on industrial inventories has been reduced, but the effect of active adjustment and business pformation is not obvious. It is estimated that the process of inventory adjustment and channel adjustment will continue in this year's men's clothing industry.

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