80, The Big New International Supermarket In Chengdu Is Faster.

< p > < strong > complex intensive new 80 international brands < /strong > /p >

< p > January 2014, "a href=" http://www.91se91.com/news/index_c.asp "> Chengdu" /a "international financial center (IFS), Jin Shang Center (sunshine new industry), Xiong Fei Center (Star intercity department store), Ito Yang Hua Tang (Wenjiang store) and many other important projects were completed and pported.

These projects are located in the core area of the main business district of Chengdu, with a building volume of more than 200 thousand square meters.

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< p > as of January, the total area of Chengdu central urban area is more than 150 thousand square meters, and the number of commercial and commercial building projects has reached over 90.

It is expected that there will also be a number of comprehensive projects such as Dongfang Tianxiang square, Kate square (Tianfu), Jinjiang District Iron Lion Gate (crystal fusion), western international financial center, COSCO city complex (Ocean Pacific Project), China Plaza, Wenjiang new light and three Vietnam department during the year.

According to the relevant person in charge of Chengdu Business Bureau, the area of commercial buildings has increased by more than 20% per year in recent years. It is estimated that in the next 2-3 years, there will be an additional 810 square meters of commercial building area.

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< p > these complexes undoubtedly play the role of "nesting Phoenix".

In the first half of this year, Chengdu has introduced more than 80 new international and second-line brands, including Louis, Vuitton, Chanel, Prada and many other international brands.

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< p > > strong > business circle reconstruction: a href= "http://www.91se91.com/news/index_c.asp" > retail trade < /a > development downward trend < /strong > /p >

< p > Hua Haiyan, vice president of Business School of Chengdu University of Technology, said that the formation of a business circle should have 3 main elements: business scale, function orientation and location advantage.

In recent years, the pattern of Chengdu business circle has changed significantly. With the completion of a large number of commercial complex buildings, it provides a more high-end and more international platform for the upgrading of traditional business circles and the rising of new business circles.

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< p > "borrow IFS and Taigi Li project", spring salt business circle officially entered the middle and high-end business circle from the low end.

Song Jianzhao, Secretary General of Chengdu Retailers Association, said that in the future, Chengdu will center on the spring salt business circle, which serves high-end consumption, which is located in the southeast and northwest of the city, serving the community, and building a comprehensive and multi-level business circle.

In the two quarter report, the first Taiping Davies pointed out that the core area of Chengdu's retail market is driven by two aspects of the brand leasing demand and the consumer's purchase demand. The existing projects intend to enhance the commercial grade and brand quality to enhance competitiveness, and the gathering effect of the core area business circle will become more obvious.

In addition to the reconstruction and aggregation of business circles, retail sales in the first half of this year also showed a downward trend.

"The competition in the first tier cities is more intense, and more department stores and shopping centers are sinking to the two or three line market to expand the market."

Song Jianzhao said.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > format pformation < /a > upgrade convenience supermarket chain growth rate exceeds 20% < /strong > /p >

< p > with the acceleration of business circle reconstruction and the influx of foreign brands, our province's retail competition is becoming increasingly fierce.

In order to adapt to the market changes, the major businesses have adjusted their formats, divided the market and caught the fixed consumption group.

For example, Chengdu Suning Plaza, with the new positioning of "City outlets", has broken through the three major characteristics of big brands, high quality and low price, breaking the position of the increasingly convergent business circle in the south of new city.

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< p > this change is not only reflected in shopping centers, but also in chain convenience stores.

In the first half of this year, convenience stores continued to upgrade and entered the competition of comprehensive compound operations - Beverage shops, bakeries, coffee shops, duplicating shops...

Diversified business formats are constantly being settled, and value-added services such as ATM teller machines and traffic violation are constantly being added.

"Convenience supermarket chains have become a new growth point of Chengdu's retail industry with a growth rate of more than 20% and a contribution rate of more than 50%."

Song Jianzhao said that at present, more than 6000 convenient chain stores in Chengdu are fiercely competitive in the country.

It is foreign enterprises such as 7-11, family and other brands that have entered the rapid development of local brand Wowo and red flag chain.

With the promotion of the new growth point of the department store industry and the three effects of the upgrading of the traditional business circle and the rise of the new business circle, it is estimated that the province will lose 12% this year.

The voice of the industry has helped create the Chengdu international trade center with the help of the feature complex. Chen Hongtao, general manager of Chengdu Wanda Commercial Management Co., Ltd. < /p >

< p > in the first half of 2014, the overall growth of Chengdu department store retail industry was slow. Wanda Plaza was deployed ahead of schedule, making quick adjustments and increasing investment in operation.

In the first half of the year, the whole Wanda Plaza showed a healthy growth trend, of which Wanda Department Store grew by 20%.

In the face of the new changes and the impact of the electricity supplier, the whole Wanda Plaza will support more closely, support each other, and integrate each other, including Wanda Department store, and so on. It will also increase marketing efforts and plan more important activities.

The fierce competition of commercial real estate in Chengdu has promoted urban image and quality of life on the one hand. On the other hand, more high-end and more excellent projects have promoted the internationalization of Chengdu.

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< p > when it comes to the trend of Chengdu's business structure, Chen Hongtao believes that there will be more opportunities to meet the needs of consumers.

In the future, different regions will form different business centers, and the integration of department stores and electric business will become more and more closely. The traditional commercial center of Chunxi Road Hongxing Road and Da CI temple will continue to upgrade. The sub center of the regional plate will be spread all over the world.

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