Chengdu Shopping Center Department Store Increased Readjusting

< p > July 15th, < a href= "http://www.91se91.com/news/index_c.asp" > Chengdu < /a > - the world's largest private real estate Consultation Service Co, high latitude global recently released the second quarter of 2014 Chengdu retail property market report.

The report shows that in 2014 1-5, the total retail sales of consumer goods in Chengdu reached 170 billion 300 million yuan, an increase of 12.9% over the same period last year, and the growth rate was 0.7 percentage points higher than that of the same period last year.

Retail sales reached 139 billion 200 million yuan, an increase of 13.5% over the same period last year.

The total retail sales of consumer goods reached 18 billion 650 million yuan, an increase of 10% over the same period last year, and the growth rate was 5.1 percentage points higher than that of the same period last year.

In 2014, the Chengdu consumer price index remained at a low level. In the first 5 months, the consumer price index in Chengdu increased by 1.3%.

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< p > < < a > href= > http://www.91se91.com/news/index_c.asp > > core business circle < /a > the investment progress of the new project is still smooth, such as the positioning of the middle end Chun Xi Village signing Lacoste Life, Evisu, Lalabobo and other brands.

It is reported that the high-end high-end Ocean Pacific has completed 80% of the investment.

Convenience stores are still actively seeking shop opportunities.

First of all, chain stores with Wowo, 7-11 and red flag chains have a plan to expand their market share. Secondly, many new office and residential properties newly launched in Chengdu provide opportunities for chain stores.

At the same time, due to the use of many office buildings in the southern extension line, the related facilities are lagging behind the office building. Therefore, the supporting retailers represented by restaurants and banks are actively seeking opportunities to open shops in the southern extension area.

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< p > in the second quarter of 2014, there were two "a" href= "http://www.91se91.com/news/index_c.asp" > shopping mall "/a" in the two quarter of the Qingyang Plaza and Shanghai World Plaza, which brought a total retail area of about 200 thousand square meters to the market.

The two projects are located in the regional shopping mall.

Peng Ruili Qingyang square is located in Guanghua Avenue, west of Chengdu City, with a volume of 90000 square meters. Its main shops include Yonghui supermarket, Jinyi Movie City, music singing KTV, children's king and H&M.

Shihao Plaza is located in the Dayuan area of the South extension line. It has a volume of 107597 square meters (excluding Ito Yang Hua Tang department store, which was opened in 2011). Its main businesses include tournament sports family, pure K-Boss KTV, CGV Star Collection studios and so on.

Although there are a lot of residential properties around the two shopping centers, the overall occupancy rate of these residential areas is not high, so this also affects the operation of these two projects to a certain extent.

It is estimated that the increase of occupancy rate in the future residential area will provide a stable consumer for Qingyang Plaza and Shihao Plaza.

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P > a large number of shopping centers and department stores have made a big adjustment in the property or tenant portfolio in this quarter.

For example, the first floor of the top wealth center is readjusted to introduce more young fashion brands aimed at young consumers. The three thousand episode of Longhu has made major changes in property, such as the new elevator which has been directly connected to the first floor, and the sightseeing elevator has been cancelled to increase the stay time of consumers in the shopping center. Maui general store will pform the appearance and interior environment of its Chunxi Road store to enhance the consumer shopping experience and expand the business area.

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In the second half of 2014, Chengdu will usher in more than 500 thousand square meters of retail business area. Chunxi Road business circle will usher in the high-end shopping centers such as the iron lion gate integration, the Hua piazza and the ocean pacific, and further increase the richness of high-end brands in Chunxi Road business circle.

Wang Yi, general manager of high latitude Chengdu branch, said: "although some of the projects in the future will be forced to close due to the pressure of investment and operation, the potential of Chengdu's economic development and Chengdu consumers' advanced consumption concept will still provide strong support for Chengdu's retail property market."

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