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Refuse To Respond Or Damage Brand Image, Luxury Consumption Heat Or Reduction.

2014/7/19 22:24:00 13

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Cartire jewelry sampling 100% is not qualified .

recently, the Zhejiang industrial and commercial bureau's sampling results of some jewels showed that all the 5 batches of Cartire jewelry were unqualified, and the failure rate reached 100%.

Up to now, Cartire has not given a public statement on this matter.

Such expensive accessories are all unqualified, once again raised the consumer's quality of the luxury issue of torture.

"at this stage, when consumers have no other channels to understand the quality of products, the reference of relevant departments to consumers is still very significant."

A domestic luxury analyst who did not want to be named told reporters that Cartire did not respond to the matter in a timely manner, rather arrogant, which would undermine its brand image in the minds of consumers.

Shen P, executive director of Xiang song capital, said that at present, the regulation of luxury goods in China is almost blank. Luxury enterprises are very concerned about brand image.

Relevant departments should regularly conduct spot checks on some products, expose some quality problems, and increase penalties. Only in this way can the company's attention be paid to improve product quality.

the above sampling results show that the "Cartire" brand jewelry is sampled in 5 batches, and 5 batches of unqualified samples are all jewellery and jade.

The main items that are not qualified are the "quality" and "certificate" in the identification, and the standard is Zhejiang DB33/206-2013 jewelry and jade jewelry logo.

besides Cartire, other luxury brands are also being complained by consumers. Armani is complained of serious fading of shirts, and Van Cleef & Arpels stores even raise banners to protest quality and after-sale services.

It is undeniable that in recent years, there are more and more complaints about the quality of luxury goods, especially in China.

"in the past, more and more luxury products were produced by traditional techniques, most of which need experienced hands to be made by hand, with a limited number.

Now more and more quality problems are caused by a number of factors. The most direct factor is the increasing demand for luxury goods, especially in countries like China, where the economy is developing rapidly, and the ability to consume luxury goods is rapidly improving.

Shen Meng said.

it can be said that when the quantity of luxury goes, the quality of the product will naturally be sacrificed. For this problem, Xue Shengwen holds the same view.

"Besides, the service of luxury brands has changed a little to China, which is not in line with its high-end image, and the service value is not matched with the brand."

He said.

Cartire's arrogant attitude did not respond to .

on the quality supervision of luxury goods, the analysts told reporters that the state's quality standards for luxury goods and after-sale system are not very clear.

Indeed, luxury goods often cost tens of thousands of yuan or even hundreds of thousands of yuan. Quality must support such an expensive price.

But in reality, luxury products involve products in various fields, and such standards are not well established.

precisely because such a gap indirectly leads to frequent quality problems.

"Too much quantity will not keep up with quality management, and product quality problems will inevitably arise.

Although luxury goods are gradually expanding to the second tier and three tier cities, the maintenance points are not even in the first tier cities, and they need to be repaired in Hongkong, China. Once the warranty period is over, the maintenance cost will increase significantly.

It not only damages the brand image, but also reduces the brand influence.

Xue Shengwen said.

China < a href= > http://www.91se91.com/news/index_f.asp > consumer > /a > consumption of luxury goods fever slightly lower than /strong > /p >

Less than P, it is undeniable that China has contributed nearly half of the world's luxury goods market.

In the past, Chinese consumers blindly pursued the brand, and the consumption was irrational. If they consciously or unconsciously, they would relax the importance of quality.

At the same time, most luxury brands are European enterprises, and Europe's economic development in recent years is not optimistic. It is obvious that enterprises need to improve their financial needs, and the quality control is weak in P.

Plus, there are many brands in the domestic factory OEM, quality problems are inevitable.

however, after many years of development, "as one of the most important luxury goods markets in the world, most consumers in China are no longer blindly pursuing the brand. They are gradually pursuing the brand development from the sole pursuit to the quality of products. The demand for workmanship and materials is getting higher and higher, and the brand and quality are equally valued."

A domestic luxury expert, who declined to be named, told reporters.

Last year, Bain consulting conducted 20 global luxury brands. The survey shows that the number of new brands in the Chinese market has decreased from about 150 in 2012 to about 100 in 2013, a decrease of 33%.

Sales of comparable luxury stores in most luxury brands declined in 2013.

< < a href= > http://www.91se91.com/news/index_s.asp > > luxury > /a > the heat in the Chinese market has gradually declined, from the rapid expansion of the pace of convergence gradually return to the first tier cities, to postpone the expansion of the second tier and three tier cities.

Although luxury goods still have room for growth in emerging markets, the growth rate is shrinking, which means that there is no strong staying power.

Xue Shengwen said.