Meng Jie Home Textile: Acquisition Of German Silk Brand And Smooth Development Of International Market

< p > in recent years, the cases of a href= "http://sjfzxm.com/news/index_cj.as" > domestic < /a > enterprises and foreign brands are everywhere. The phenomenon of Chinese enterprises developing international market is scattered in all walks of life. "Going global" has become the strategic goal of many large enterprises in China, and the peak of overseas M & A has arrived.

The home textile industry, represented by Meng Jie home textile [0.74% Capital Research Report, has successfully acquired the German silk brand, becoming the only European home textile sales company holding more than 50% Chinese funded enterprises, and is the only European enterprise to promote Chinese brands and Chinese silk products in Europe.

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< p > < strong > 1. Meng Jie's home textiles successfully purchased the German silk brand < /strong > < /p >.

"P" > a href= "http://sjfzxm.com/news/index_cj.as" > Meng Jie < /a > Home Textiles has been working with the 180 year old German Backman Textile Group since 2005. It has also maintained close ties with the world's leading fashion cities such as Paris, Frankfurt, Italy and Milan.

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< p > in September 2007, Meng Jie home textile formally acquired the SICHOU GmbH of German home textile enterprise, thus gaining a stepping stone to enter the European home textile market.

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< p > Meng Jie is very good to make use of SICHOU's sales network and marketing advantages, and combine its own brand, design and manufacturing advantages to develop the European home textile market.

"We plan to make Meng Jie a famous European home textile brand in three years."

This is the goal of Meng Jie's acquisition of overseas sales company, and now this goal has made little achievements. In 2013, Meng Jie increased the controlling stake in SICHOU GmbH and raised the stake to 56%.

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< p > SICHOU is currently the only European home textile sales company holding more than 50% Chinese owned enterprises, and is the only European enterprise to promote Chinese brands and Chinese silk products in Europe.

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< p > > a href= "http://sjfzxm.com/news/index_cj.as" > SICHOU < /a > products are mainly aimed at the European high consumption people. To build and establish brand image as the core task, we are committed to creating high-end brands in Europe, which are different from other OEM producers.

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"P > < strong > two and dream cleaning SICHOU attack the strict quality of Chengde type < /strong > < /p >

< p > the German company SICHOUGmbH of the acquisition of Meng Jie home textiles should not be underestimated.

The German company had 157 joint stores in Europe in 2009, with agents throughout Europe and an experienced sales team.

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< p > in 2009, the four seasons of SICHOU were awarded the 1 and 1.2 of Hohenstein Institut, the authoritative appraisal agency of home textile industry, and the highest score in Germany 1, 5 lowest in 2009.

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< p > 2010, SICHOU's silk winter was awarded two 1 of the Hohenstein Institut by the authoritative appraisal agency of the home textile industry in 2010.

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< p > 2013, SICHOU's real silk down proof fabric was tested by Hayes Tan, Germany. Because of the complexity and high technology content of the fabric manufacturing company, Germany has only 1 other companies besides SICHOU, capable of providing this fabric and becoming an industry leader.

In the same year, all silk of SICHOU was tested by SGS, an international certification body.

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"P" and Okotex 100 and BSCI are the basic tests in two industries, and SICHOU has passed smoothly every year.

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< p > Meng Jie SICHOU has broken the history of labeling Chinese enterprises for foreign brands. Through the channel exchange, the European excellent manufacturers have made the dream clean OEM. This important move is a historic breakthrough in the Chinese industry circle, protecting the interests of domestic consumers, making China take a big step forward in the course of world trade, and at the same time, making China's textile enterprises overall competitiveness go to a new level.

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