Violations Of Intellectual Property Rights In Home Textile Market Are Frequent: Agents Sell Fake Goods And Sell High Profits.

< p > in recent years, home textile market has frequently infringed on intellectual property rights, which has seriously damaged the healthy and orderly market environment, and has harmed the interests of consumers.

According to the statistics of Tongzhou District Procuratorate of Nantong City, Jiangsu Province, since 2014, 11 cases of infringement of intellectual property rights cases have been handled by the hospital. Among them, 20 cases of counterfeit registered trademarks in the home textile industry have 8 cases, involving 40% of the total number of cases involving 6.

Through in-depth analysis of such cases, the hospital found that such infringement cases have four < a > /a < < /p >.

< p > first, agents buy and sell fake products in order to obtain higher profits.

The main performance is that brand franchisees or agents are driven by high profits, avoiding manufacturers, directly buying and selling products that are known to be counterfeiting infringing products.

If Li Moumou counterfeits registered trademark, Li Mou is a sales agent of Shanghai rice Household Textile Co., Ltd., under the condition of large quantity and good sales in the market of domestic silk textiles, in order to get more profits, without asking permission from the limited company of Perth home textiles, Jiangsu dream fly home textile Co., Ltd. is required to make four sets of bedding, 650 sets of bedclothes for the production of main brand, silk label, card, tag, packing box and handbag. The total amount of goods is 27 yuan.

For example, in the case of counterfeit registered trademarks, the "red bean" group of many agents and distributors in Beijing, Chongqing, Nanning, Guiyang, Jilin and other places has bought and sold them for many years, and the total amount of loans is more than 110 yuan.

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< p > 2, < a > consumer < /a > in the "brand" psychology driven by the knowledge of buying fake.

The market demand for counterfeit registered trademarks of household textiles is quite large, which is quite related to the objective needs of some consumers from fake brand psychology and "face Engineering".

According to the analysis of the case, there are two cases of "knowing fake": one is a product clearly defined by seller as the original and the final product; the other is the low price, which can be judged by common sense.

Bedding, as a commodity with moderate price and good quality, is not only a daily necessities for people to live at home, but also a fashion gift for their relatives and friends. Therefore, the market demand is large.

After analyzing the testimony of consumers in 6 cases handled, prosecutors found that consumers who bought their own products were able to purchase "quality fake goods" that were of comparable quality, only to satisfy their own brand name psychology, while those who used to give relatives and friends were more respectable.

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< p > in addition, sales openness tends to be another feature of such cases, mainly reflected in the increasing number of online store sales models.

The characteristics of virtual space and non face-to-face pactions provide a broader channel for the sale of counterfeit goods.

In order to dispel the doubts of buyers, the "shopkeeper" generally claims to be a purchasing agent or agent, and promises "seven days unconditional return", which first obtains the buyer's greatest trust in form.

Because the uploaded pictures can not tell the true or false in graphics and patterns, it is not easy to be discovered by the competent authorities such as industry and Commerce in time.

For example, Yi and so on registered a shop in Taobao, mainly engaged in "RONGCHENG Rong Cheng" sales of household textiles.

At the beginning of this year, the Haimen Industrial and Commercial Department of Jiangsu province inspected a local city, and found that there were 3021 sets of bedding products registered in the city, 15900 certificates and washing labels, and the amount involved was 10 yuan.

In the process of case trial, Yi and so on confessed that they also had sales on the Internet, and business was hot.

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< p > in addition, < a > merchants < /a > gifts are promoted and concealed.

In order to stimulate consumer groups, when selling products of high value, the seller will usually give away other products. This "encourage purchase type" mode is common.

Because the relevant laws and regulations are not sound enough, and consumers generally have low requirements on the quality of the gifts and the poor quality, all these give the criminals an opportunity.

For example, in the case of a registered trademark of "red bean", you can sell more than 100 yuan in more than 20 parts of the country, but it was discovered only two years later, mainly because more than 90% dealers put fake "red bean" home textile products in their stores, offering promotional products as a gift.

It is not easy for the head office to discover that it is easy to deceive consumers.

Consumers even have reasonable doubts about the products donated by the red bean store, because products are giveaways, and generally do not take the initiative to protect their rights.

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