The Four Seasons Of Ayilian'S Urban Fashion Brand

Ayilian, a professional clothing company integrating design, production and sales, was founded in 1999 in Guangzhou, which led the fashion trend of China.

Ayilian, a women's clothing brand that represents the urban fashion taste, with its unique design style, concise and smooth lines, bright and elegant colors, with exquisite cutting, elegant and fashionable style, blending the essence of eastern and Western cultures, deduce the modern urban fashion women's elegance and self-confidence, and is deeply loved by young consumers all over the country.

The professional design team, skilled grasp of the latest trend of clothing, so that Ayilian's design is closely following the trend of the trend, Ayilian has a unique fashion taste.

Their products are various in style and affordable, suitable for modern urban women wearing different occasions.

Ayilian, founded in 99, has been in the major cities of the country and more than 20 regional distribution organizations through continuous efforts and support from customers everywhere.

Looking forward to the coming year, they will further increase product development and advertising efforts on the basis of the past, and will further enhance the overall brand image of Ayilian by brand spokesperson, and strive to achieve a win-win situation of customer satisfaction and satisfaction.

Brand positioning: target market: always facing the mass consumer market.

Target consumers: the younger generation, aged 16 to 25, is the main consumer.

Style positioning: Ayilian clothing series adhered to the quality, leisure and fashion product image, with its unique design style, concise and smooth lines, bright and elegant colors, with exquisite tailoring, modern city fashion, elegance and self-confidence.

Price positioning: to emphasize the value of super consumption in the mass consumption level.

Marketing strategy: in the face of the rapid development and fierce competition in the domestic casual wear market, Ayilian insists on creating a market with brand culture, maintaining market principles with brand responsibility, taking the needs of the masses as its parts, taking the quality of products as the benchmark, franchising chain operations, regional franchising agents, and terminal franchising businesses, and strictly implementing the "standardization of goods, quality of services and networking of management" to continuously improve the operating mechanism and establish a practical and fast operation mode.

The brand of Ayilian is the perfect combination of Oriental aesthetic taste and Western fashion culture. It conforms to the habits of reading comprehension of Oriental women. At the same time, with the progress of the times, it adds richer brand associations.

She is pure as a maiden, as elegant as a lotus flower. She persists in her inner true and beautiful lady's complex, and knows more about the popular culture nowadays, enriching and decorating her beautiful life.

(Ayilian) the composition of English brand is also the result of the ingenious and softness of English spelling and international Chinese phonetic alphabet by international counterparts. She has a wide range of cognition and fascination in her birthplace, and has gained recognition and affection worldwide.

Just as a is the first letter of the 26 English letter, the brand blueprint of the future Ayilian will be the first-line brand of the international women's wear stage, as Ayilian is trying to conceive of the brand internationalization strategy.

Alma, a youth oriented brand, means the popularity of positioning.

In the past, Alma represented strength and stability.

In 1946, Alma was a company specializing in knitted apparel.

A few years later, the family company did not abide by the single line of other family companies, but followed the development direction of diversification and popularization.

From 1978 to 1993, we established Spazio with gianniversac.

During this period, young people became the dominant consumer groups. Therefore, popular clothing is more suitable for the younger generation in the world.

In 90s, Alma was the watershed leader of the company's career. After self assessment, Alma wrote a new chapter.

The F / W series, launched in 1997, is the result of working with young designer alassandrodellacaua, an outstanding design genius in Italy fashion industry, which has made Alma an innovative company and created a world of modern women's image.

Ayilian features: Ayilian has its unique design style, simple and smooth lines, bright and elegant colors, with exquisite tailoring, elegant and fashionable style, blending the essence of eastern and Western cultures, deducing modern city fashion women's elegance and self-confidence, and is deeply loved by young consumers all over the country.

The professional design team, skilled in grasping the latest trend of clothing, makes the design of Ayilian follow the trend of the trend without losing the unique Ayilian fashion.

The "Ayilian" clothing series adhered to the product image of good quality and leisure and fashion, with its unique design style, concise and smooth lines, bright and elegant colors, with exquisite tailoring, showing modern urban fashion, elegance and self-confidence.

The spring style of the Four Seasons style: Ayilian spring expresses a vigorous vitality, freedom and vitality. Bright and crisp fashionable colors, comfortable fabrics combined with exquisite morning embroidery, beautiful lace, and the most popular design elements of the year show you a fresh feeling.

Summer style: summer series highlights a natural lady charm, refreshing, elegant, flowery, bright and refreshing pop color, combined with fine cotton, light chiffon, crisp stripes, romantic printing, and fashion elements, ingenious details embellishment, to show you a season of beautiful mood.

Autumn style: Ayilian's elegant and simple design idea highlights a natural lady charm, fresh and elegant, like flowers.

Bright and refreshing pop color, combined with fine cotton and natural feeling after washing, gentle knit and bright Ayilian stripes, romantic embroidery, bright and colorful tweed, and fashionable elements and ingenious details embellish to show you a romantic season. The complete combination and matching of products can bring you a season of beautiful mood.

Winter style: Ayilian winter makes you no longer cold, mild color, comfortable fabric, combined with the winter symbol of rabbit hair, unique fine design, let girls have beautiful lines in winter.

For this winter to add a colorful feeling.

Wang Xiaonan: editor in charge