Business Opportunities For Quanzhou Shoes And Clothing Enterprises

According to authoritative department statistics, in 2010, Shanghai World Expo will have 25 billion yuan of direct investment, resulting in economic value of more than 100 billion yuan.

It is obvious that the Quanzhou businessmen of the licensed products manufacturer will not let off this huge business opportunity. In the construction of World Expo, Nanan's stone merchants have long been active.

Reporters learned that the construction of some venues in World Expo chose Nanan stone.

As an important carrier of Chinese culture, the clothing industry is trying to show the elements of Chinese urban fashion culture and traditional Chinese culture with the help of World Expo, Shanghai.

Quanzhou clothing enterprises are also looking at World Expo, Shanghai, to share the "Expo cake".

A few days ago, Shanghai World Expo openly recruited the manufacturers of licensed products, and invited Quanzhou brands such as Qipai and gage to participate.

Wang Yanzhu, chairman of Gage (China) weaving & Dyeing Co., Ltd., interviewed by reporters last week, said: "(we) just signed a relevant agreement with World Expo, Shanghai to supply the suppliers of licensed commodities, waiting for the recent announcement."

He said that the company will supply millions of knitted garments for the production in batches of World Expo, Shanghai in 2010, and the World Expo national franchise network will also start this year.

It is reported that many garment enterprises in Jiangsu, Zhejiang, Guangdong and Shandong have long been eyeing World Expo business opportunities. International garment giants such as Italy are also eyeing. However, the suppliers of knitted clothing such as T-shirts and shirts are still in Quanzhou.

"This time we can win, thanks to the clustering power of Fujian's textile and clothing sector."

Wang Yanzhu believes that, after years of efforts, Quanzhou garment industry has become one of the three major plates of China's garment industry, forming a textile and garment industry gathering area characterized by leisure, fashion, brand and personality. The brand cluster strength of Quanzhou has also attracted worldwide attention.

6 billion yuan market size, the industry believes that compared with the Beijing Olympic Games concession goods sales of 20 billion yuan, World Expo may be inferior.

However, the licensed commodities in World Expo, Shanghai are not officially led, and the sponsors are fully responsible for the design, production and sale, and encourage small and medium enterprises and individuals to participate in the design and production of licensed commodities.

However, the threshold of its suppliers is not low, which may be nearly 10 million yuan.

It is understood that World Expo, Shanghai, will be held from May 1st to October 31st next year, with a duration of 184 days. It is estimated that the number of visitors will be 70 million. It will be the peak sale period for licensed commodities in World Expo.

Experts and scholars have predicted that the total expenditure of tourists in World Expo will exceed 20 billion yuan, for example, the consumption of licensed products accounts for 30% of the total consumption of tourists, and the scale of the market will reach 6 billion yuan.

In the view of enterprises, in the current global financial crisis affecting foreign markets and being blocked by exports, World Expo needs to expand domestic demand to meet the business starting rate this year. At the same time, it will reintegrate product mix and enhance the comprehensive market development power, and will take the opportunity to pform from industry and trade enterprises to trade and industrial enterprises.

Hong Lianjin, vice president of Limited by Share Ltd, the world war leader, believes that such projects as Olympic Games and World Expo are scarce resources and should be operated in a long-term way.

He said: "enterprises need to follow up strategies, and we may not see obvious gains in the short term, but we should see the brand effect derived from them."

According to experts, last year, Quanzhou enterprises began to march into the "Expo cycle" after the Olympic opportunity was launched through Olympic marketing, designated producers of Olympic merchandise and Olympic fashion design.

The expert said: "in the current financial crisis, the significance of World Expo is particularly important, because it will pull the future economic development."

In 2010, the domestic garment industry joined the competition for business opportunities in World Expo. It not only promoted the national brand, but also promoted the exchange with the international counterparts, bringing new opportunities for the development of China's garment industry.

Dagono, a researcher at the China Brand Research Institute, believes that the clothing and clothing industry will take on the role of "cultural exchange messenger" in World Expo. Many Chinese traditional elements, such as dragon totem, martial arts, facial makeup, historical sites, historical allusions, etc., can be reflected in clothing. Only by finding an industrial support for traditional culture can Chinese culture be better able to go to the world through the Expo.

Clothing enterprises are also confident about Shanghai World Expo and the future market.

Despite the impact of the financial crisis, the domestic garment enterprises have started new moves in the development of capital, channels and brand operation.

It is reported that in the second quarter of 2009, the order of Anta will grow by over 30% over the same period, and the order quantity of clothing products will increase by 23.5% over the same period last year. The seven wolves will spend huge sums of money to build "living hall" throughout the country, and launch a high-profile women's clothing and children's clothing. Metersbonwe will set up 85% of the funds raised by the listed companies for sale, and 15% will invest in the construction of B2C network channels.

Wang Xiaonan: editor in charge