American Brands Design And Launch XXXS Codes For Asians To Adapt To Market

2014/7/21 17:56:00 61

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> a href= "http://sjfzxm.com/news/index_f.asp" > < < /a > >, the United States clothing brand J.Crew launched XXXS (or 000) ultra small code costumes.

However, this practice was quickly criticized by the surrounding people, because this kind of clothing would make many women go to lose weight, which is a very unhealthy behavior.

but J.Crew's designer Amy Merrick explained this reason in magazine The New Yorker, J.Crew said that the size of the dress was designed for a small Asian lady, especially for sale at J.Crew's Hongkong store.

Because the size of general J.Crew is too large for Asians, and many customers in Hongkong shops can't buy the right clothes.

> a href= "http://sjfzxm.com/news/index_f.asp" > because fewer opportunities for new retail stores in the United States, less of /a, many Asian customers are becoming popular among brands, and more retailers are starting to choose retail outlets in Asia.

J.Crew, taking this into account, has also begun to slow down the expansion of the US market and turn to the Asian market.

in addition, brands like Abercrombie, Victoria s Secret, Gap and Lululemon have also made clear plans to expand the Asian market, and fashion brand Juicy Couture is considering returning to the Asian market.

< a href= "http://sjfzxm.com/news/index_f.asp" > although /a < XXXS code is not possible for the physically larger Americans, but if J.Crew wants to enter the Asian market, this size is still necessary.

And because Americans are getting bigger and bigger, the concept of "code size" in the US is becoming more and more exaggerated, so the XXXS is not much smaller than the normal size in Asia.

in short, because Asian customers need small size clothing, J.Crew has made special adjustments to suit the needs of customers.