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Lin Tianfu Family: A Noble Bird Is Worth 6 Billion 300 Million. Jinjiang Rich People Wear Many Clothes.

2014/7/21 20:42:00 45

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Lin Tianfu Family Great Birds Rich People In Jinjiang.

VIP bird Limited by Share Ltd (hereinafter referred to as "noble bird") entered the capital market, opening price of 12.72 yuan. On the same day, the stock market was heated up by the market, the two time limit, and the end of the market rose by 43.96%. With the listing of noble birds, Lin Tianfu, the company's actual controller, first came to the Chinese family wealth list. 
 Lin Tianfu, chairman and general manager of the noble bird, indirectly owns 81.46% of the company through the noble bird group. According to the July 4th Richman resource lab July 4th, the wealth held by Lin Tianfu was 6 billion 292 million yuan, ranking 153 in the Chinese family wealth list. 
 > a href= "http://sjfzxm.com/news/index_c.asp" > Lin Tianfu < /a >, founded in the production and sale of sports shoes, is the founder of the brand. 
 since 1986, Lin Tianfu has been engaged in the production, processing, OEM and export trade of sports shoes in the form of individual industrial and commercial households, Fujian Jinjiang Zhi Yue shoes and Clothing Co., Ltd. and Fujian precious bird sporting goods Co., Ltd. Until 2002, Lin Tianfu began to use "noble bird" trademark to produce footwear products, and standardized management and development of distributors, gradually formed the company's existing sports shoes and clothing business model. 
 in Jinjiang, where clothing brand stands, listing is the only way for garment enterprises. In addition to the capital operation, Anta, Hongxing Erke, PEAK, and so on have been landed in different capital markets such as Singapore, Hong Kong Stock Exchange and US stock market. There are seven cards, Jin Ba and Jordan sports are also eyeing. 
 < a > href= > http://sjfzxm.com//business/ > > > /a > Jinjiang's noble bird is also unwilling to lag behind. Chairman Lin Tianfu has been preparing for the listing of noble birds for several years. 
 it is understood that before 2010, Lin Tianfu passed the 100% shareholding of "noble bird" international. In order to meet the requirements of the company's listing and listing, Lin Tianfu not only spanferred the shareholding stake of the International Bird Company to the noble bird group, but also increased investment through the capital increase. 
 after 2 years of careful preparation, the birds of honor passed smoothly in 2012. However, due to the suspension of A share IPO, the IPO process of can only be dragged to the end of the year. 
 January 15th. With 10.6 yuan / share issued 89 million shares, the total fund-raising of 943 million yuan. After the public offering, the total share capital of the company increased to 614 million shares, and the shareholding ratio of the largest shareholder of the group was reduced from 92.26% to 78.89%. However, the position of Lin Tianfu's absolute holding is still hard to shake. 
 sports brand is a fully competitive market. In China, the "noble birds" not only have to face the market invasion of international sports brands such as Adidas and Nike, but also pay attention to the expansion of domestic brands such as Lining, Anta and PEAK. 
 Lin Tianfu thinks: "differentiated brand positioning and key layout and market segmentation are the core competitiveness of the best people." 
 the "noble bird" subverts the golden rule of the clothing brand "sports star + CCTV advertisement". Marketing promotion is closely related to the brand concept of "sports happiness", focusing on the lifestyle and fashion of sports, focusing on shaping the brand image rather than the specific product. 
 the main consumer group of the company's brand is located in the fashion sports enthusiast of 16-28 years old. The R & D and design team aims to meet the needs of the target consumer group's comfort, fashion and healthy products. The products of the company are dominated by fashionable, comfortable and elegant sportswear, and guide the leisure fashion shoes and clothing series. 
 in Lin Tianfu's view, "sports happiness" is the essence of sports. Setting up distinct brand personality is easy to win the approval and popularity of consumers. 
 international brands are mainly concentrated in the first tier cities, while the precious birds focus on the layout of the domestic two or three and four line city markets, with the combination of independent production and outsourcing production, and distributor sales as the main mode. 
 by the middle of 2013, the marketing network of the popular bird has been distributed throughout the country with 5508 retail terminals. Among them, the three or four tier cities accounted for 76% of the retail terminal. According to the type of channel, there are 4 direct shops and the rest are franchised stores. 
 < < a href= > http://sjfzxm.com/news/index_s.asp > > < /a > >, this project will cost 552 million yuan for "national strategic store construction project". The retail terminal, which is invested or leased by the company, is located in the key city, the core business circle, and the distributor is responsible for the management and management. 
 it is reported that the same sales area is divided into core business circle and sub core business circle. The company will set up a brand store in the core business area, focus on marketing and promotion force to build a strong regional brand, and use the core business circle's brand radiation to improve the overall sales revenue of the sub core business satellite stores.