Quanzhou Shoes And Clothing: Seize The High-End Market In Russia

Less than P, Quanzhou textile and apparel with good cost performance have always been favored by the global market, especially the heavy industry countries represented by Russia.

Since Russia formally became a member of the WTO, Quanzhou's shoes and clothing and other traditional industries exported to Russia have been opened further, and trade volume has been increasing year by year.

Quanzhou customs statistics showed that last year, our city exported 2 billion 930 million yuan to Russia, an increase of 78% over the same period last year. Quanzhou's total foreign trade volume to Russia has doubled in the first 4 months of this year.

Russia has become Quanzhou's tenth largest trading partner.

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< p > < strong > before April, Russia's a href= "http://sjfzxm.com/news/index_p.asp" > Import < /a > the ratio increased by 60 times < /strong > /p >

< p > this year, affected by the turbulent situation in Ukraine, the rouble of neighbouring Russian currency has also seen a significant depreciation.

In February, the US dollar hit a four year high against the ruble exchange rate.

Nevertheless, Quanzhou's trade with Russia has not cooled.

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Quanzhou's imports and exports totaled 1 billion 130 million yuan from 1 to April this year, representing an increase of 1.1 times compared with the same period last year, accounting for 24.8%. of the total foreign trade of Fujian in the same period. The import volume was 500 million yuan, 63.7 times higher than that of the Russian Federation. The main commodities were crude oil, primary plastic, paper and paperboard. The export volume was 630 million yuan, which was higher than that of 16.5%.. The main export commodities were footwear, mechanical and electrical products and textile and clothing. The export volume was 220 million yuan, 130 million yuan, 120 million yuan, respectively, up by 15.7%, 10%, and 14.5%. respectively. Compared with the same period last year, Quanzhou customs recommended that the majority of enterprises should seize the important opportunity of the relative tension between Russia and the west, and strengthen cooperation with Russia in the energy field.

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< p > it is understood that since Russia entered the market in August 2012, the domestic market has been more standardized, the import tax rate has been reduced, the average tariff level has dropped from 9.5% to 6.9% this year, and next year it will further fall to 6.0%.. The textile shoes and clothing, mechanical and electrical products and building materials that Russia lacks are the dominant products of our city. Favorable customs environment has provided new opportunities for Quanzhou enterprises to vigorously develop the light industry products market in the country.

According to the Quanzhou inspection and Quarantine Bureau, the value of Quanzhou's exports to Russia has dropped by 9.78% over the past 8 months before the entry into the market in 2012 (from 1 to August 2012). After the accession to the WTO, in 2012 9 December, the situation suddenly changed, and the value of goods exported from Russia to Russia was 113 million US dollars, an increase of 26.44%, especially the value of exports of footwear and textile garments to Russia. The increase was most obvious, up to 38.63%. < 0.

< p > < strong > > a href= "http://sjfzxm.com/news/index_p.asp" > shoes and clothes < /a > seize the Russian high-end market < /strong > /p >

< p > in fact, the economic and trade contacts between Quanzhou and Russia have been over 20 years ago.

Russia's light industry is lagging behind, so it can form complementary economic and trade cooperation with Quanzhou.

A data from the Quanzhou Municipal Foreign Trade and Economic Cooperation Bureau showed that as of April this year, there were more than 600 enterprises with direct trade with Russia, and more than 200 enterprises such as Anta and PEAK set up offices or marketing networks in Russia.

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< p > "Quanzhou leather shoes are very competitive in Russia. In 2012, they exported about 1/3 of their own brands."

Quanzhou inspection and Quarantine Bureau official revealed.

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This year, Russia has shown outstanding performance in the major overseas markets that have traded with Quanzhou, and the market growth rate is at the forefront of the P.

The company has successfully entered the middle and high-end Russian market through the deep cooperation with the Russian local Brand Company, for example, the Quanzhou city has a large export to Russia.

According to Wu Haimin, general manager of women's shoes department of Fu Niu bird company, rich bird has more than 10 years experience in trading with Russia, and is familiar with the Russian footwear terminal market.

"From the beginning, we entered the Russian market on the way of OEM, and later developed strong partners in the local market. After fully inspecting the local market, we developed new brands with local brands.

Now, the company's products have won the trust of local consumers.

Wu Haimin said.

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< p > > a href= "http://sjfzxm.com/news/index_p.asp" > shoes and clothes < /a > industry insiders believe that if we want to seize the Russian market, we must take the road of brand management.

As for the light industry, the brand space of the Russian market is larger. If the enterprise can take the opportunity to register its trademark in Russia, and increase the product value of the regional market by increasing investment in Russian products, it can not only enhance the popularity of Chinese brand, but also reduce the new trade friction.

It is understood that with the opportunity of Russia's "entry into the market", the rich and noble birds continue to plough the Russian market and export to Russia. The export volume to Russia now accounts for about 20% of the total foreign trade volume of the company.

Wu Haimin believes that this is mainly due to the deep cooperation with local brands, coupled with excellent product quality, rich birds can grasp timely, including consumer preferences, market feedback, policy, and many other terminal information, closer to the market and timely adjustments.

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