Taobao Sports Outdoor Do "Superior Products" Grassroots Sellers Pressure

< p > July 22nd news, < a href= "http://sjfzxm.com/news/index_z.asp" > Taobao < /a > sports outdoors responsible person recently revealed in the strategic conference, sports outdoor category will launch the "superior product special", will be good quality merchandise and seller through various channels more emerge in front of consumers.

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< p > it is reported that there are five first class sports outdoor sports: sports shoes, sportswear, sports bags, fitness and outdoor.

Among them, sports shoes, sportswear and sports bags belong to the standard products. Fitness and outdoor sports include all kinds of sports related products belonging to non-standard products.

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< p > the person in charge said that the brand concentration of sports outdoor industry was very high, and Nike, ADI, new brun, Lining, Anta and other mainstream sports brands occupied most of the pactions.

The clear commodities of these channels are the "good goods" located in the Pyramid area of the whole industry's goods structure.

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< p > Taobao sports outdoor products will launch the "superior products special" for these products, and locate these high-quality products through Taobao network's model and channel analysis.

These products and the corresponding sellers will be displayed in various traffic channels and marketing activities.

Taobao explained: "this project is to give users who have genuine demands stronger buying confidence."

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< p > < < a href= > http://sjfzxm.com/news/index_p.asp > > responsible for < /a > people revealed that for the quality Taobao products that have been delineated, a similar assured shopping service may be introduced, which is made for the superior products seller.

"Taobao wants quality products to have explicit or implicit labels to help consumers make decisions."

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< p > for Taobao's products and sellers, Taobao also raised expectations for the future.

"Sports outdoor industry does exist in the case of insufficient user confidence, mainly due to the mixed products of tower base.

In the future, we hope to guide the sale of fake goods to the sale of authentic goods, or pformation.

At the same time, encourage these businesses to provide return services and other special services to reduce consumer concerns.

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< p > > a href= "http://sjfzxm.com/news/index_p.asp" > Taobao < /a > sports outdoor industry will divide the standard products and offer different levels of goods to different buyers.

In the field of non-standard products, Taobao will make intensive efforts in various sub sectors, and find businesses that can provide good content and services in the subdivision industry, and then recommend these products and businesses to the traffic channel.

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