Tmall App Follow Suit, Social Weakening Shopping Attributes

"P > a href=" http://sjfzxm.com/news/index_x.asp "> /a >, Tmall has added a" label "social channel to its mobile client - FUN. In the editor's view, the online FUN channel of Tmall hopes to help the mall with the current hot labelling.

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< p > on FUN, users can share pictures with tags through mobile phones.

At the same time, FUN has introduced some fashion media, fashion designers, stars and designers to recommend high-quality content through certified accounts.

Up to now, FUN has been in operation for more than a month, and the pictures share 6500 brands, with tens of millions of users and millions of registered users.

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Like P, NICE and other tagged social applications, the core of FUN lies in the sharing of people with a common lifestyle and attitude. When users publish pictures, they can tag images with clear attributes, such as brands, locations or other custom tags.

For users, sharing pictures, in addition to the needs of expression, there is also a need for communication and interaction. FUN users can learn and consort with people who are interested in each other through sharing their own lifestyle.

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< p > < a href= "http://fz.sjfzxm.com/ > > industry < /a > people believe that the operation mode of FUN is very typical nowadays.

This "fake social interaction, real commodity display" mode is likely to become a fixed form in the mobile mall, which will last for quite some time.

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< p > however, it is understood that at present, the channel is still a pure picture sharing community. Only part of the brand label can be directly imported into Tmall shop.

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In the Tmall strategic conference at < a href= "http://sjfzxm.com/news/index_f.asp" > /a this year, Tmall CEO Joe Feng confirmed the wireless personalization strategy. Qiao Feng said that Tmall needs to focus on the mobile terminal, and how to let the different consumers on the wireless to pay attention to their favorite brand and understand the brand dynamics.

The FUN channel is also an important attempt of Tmall wireless personalized strategy.

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