The Fabric Of The Downstream Business Is A Great Mystery.

< p > to help fabric enterprises to understand the idea of downstream garment enterprises more intuitively, we have invited 3 responsible persons of different types of garment enterprises to reveal their focal points in selecting fabrics and the fashion trend of autumn and winter clothing in 2014, so as to provide reference for the design and production direction of autumn and winter fabrics in upstream fabric enterprises.

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< p > < strong > Zhejiang hemming holdings < /strong > < /p >

< p > < strong > > a href= "http://sjfzxm.com/news/index_cj.as" > popular < /a > Keywords: POM ball pink Wizard of Oz < /strong > /p >

< p > "children's clothing is more popular than adults."

Luo Fang, Mitty designer of children's wear in Zhejiang Hangzhou Hai Ming Holding Co., Ltd., concluded, "in the autumn and winter of 2014, children's wear styles will be widely used in addition to the classic green collar, high round collar, special bow tie, neckline trim and contrast stitching with fabrics.

Among them, the design of the POM ball is very creative. It can be used as the detail of the decorative collar or the new button design, and it can also be applied to accessories and shoes with the way of positioning.

In addition, the dreamy red tones will continue to boost the color trend of women's wear in autumn and winter this year. The bright metallic tone and the texture of the fabric will echo the overall texture of children's clothing effectively.

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< p > Luo Fang further introduced: "in order to meet the general trend of the current market of children's wear, we will apply the design of POM balls to costumes in autumn and winter of 2014.

In addition, the design style of Mitty brand children's clothing is extended according to the theme fairy tale every year.

In 2014, the theme of Mitti's fairy tale was the wizard of oz. In color terms, the colors of straw, yellow, peppermint, and pink were the main colors. These colors match the pink color and give people unexpected visual effects.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_cj.as" > procurement < /a > Keywords: easy to handle functional safety < /strong > /p >

< p > "Mitti children's wear" is divided into 6 major categories: daily, outdoor, home, ballet, baby and big day.

Although each series has different emphasis in choosing fabrics, they all have one thing in common, that is, easy to handle. "

Luo Fang combined with his own experience, for example, "herringbone texture fabric is a good choice. The fabric is strong in three-dimensional sense and comfortable in clothing.

Serge, Hua Dane and camel silk fabrics are also very suitable for children's clothing. These fabrics do no harm to human skin, not only sweat, breathe and wash conveniently, but most importantly, fabrics need not be ironed after washing, and are very easy to handle.

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"P," she continued, "when we choose outdoor fabrics, we will be more interested in new fabrics that are professional, waterproof, sunscreen and windproof.

In addition, Luo Fang emphasized that due to the particularity of the target customers, the detection standard of children's clothing fabric is much higher than that of the adult fabric.

Once a winter fabric purchased by the enterprise, it encountered the problem of wooling and pilling.

If the wool is applied to adult pants, there is no problem, but due to the large amount of children's activities and frequent friction of trousers, the pilling phenomenon is also more serious, which causes the fabric to fail.

It can be seen that the most important criterion for measuring the fabric of a children's clothing is whether it can meet children's wearing habits.

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< p > < strong > development Keywords: independent R & D pformation and upgrading < /strong > < /p >

< p > over the past two years, influenced by factors such as high inventory and poor market environment of downstream garment enterprises, the overall form of fabric enterprises situated upstream of the textile industry chain is not optimistic.

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< p > to this point, Luo Fang briefly stated that fabric enterprises should actively develop their own products or introduce new equipment and new products, so that products can be pformed and upgraded to high-end fabrics gradually, seeking new growth points.

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< p > < strong > Beijing Parker Lan Di < /strong > < /p >.

< p > < strong > popular keywords: candy color cat element dog dog smile pattern < /strong > < /p >

< p > by virtue of keen fashion sensitivity and years of work experience, Tong Bao Yi, senior director of Beijing paramount limited liability company, has captured the information suitable for this brand style from the fashionable elements of the 2014 International Autumn and winter children's wear.

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< p > he concluded, "from the profile, bat sleeve knitted pullovers and minimalist candy coats together create a small adult clothing style.

From the perspective of design elements, the interesting elements of feline animals will continue to be sought after by the fashion industry. The subtle integration of the classic dog guttwork and the new design techniques gives people a refreshing feeling. The common interpretation of the smile pattern and the pure yellow tone makes people feel more fortunate.

From the perspective of popularity, this year's children's clothing is still bright and eye-catching, cheerful blue tones blend sweet orange, dynamic fluorescent green, forming a fresh and vibrant color palette feel.

From the perspective of fabric design, plain fabric has a comprehensive enhancement of the touch and density of fabrics with a wide range of matching and eye-catching candy colors. The combination of thick flannelette and soft herringbone brings comfort and warmth to people.

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According to these popular trend information, and combining the current Chinese children's wearing habits and their parents' needs, Parker's winter and autumn products are divided into three series, namely, "fancy the color Carnival", "rush out of us, we are born sportsmen" and "cat cat Lianliankan". "P"

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< p >, in the series of "imagination and color Carnival", the elements of happiness and smiling face are widely applied; in the series of "out of the way we are born sportsmen", the dog's gingle is interpreted in another situation; in the series of "cats' Lianliankan", the cat family element is presented in front of people in a lively and humorous way.

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< p > "our enterprises are more concerned about the future development of children while designing and producing children's clothing. Therefore, each of our series of clothing has certain scientific education significance."

Tong Baoyi said.

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< p > < strong > procurement Keywords: safety functional style yarn, < /strong > < /p >

< p > when it comes to the preference of purchasing fabric, Tong Baoyi said, "in the two seasons of autumn and winter, the emphasis on fabric purchase will be different for different brands.

If the company has just started the Pathfinder children's clothing this year, the fabric will focus on functions, such as warmth, antistatic, moisture absorption and sweat perspiration, which is very suitable for outdoor consumption groups; and Parker and Kappa Kids are more focused on styles, flower patterns and so on, and have opened up a series of styles suitable for daily commuting, quality guaranteed and low price, so as to meet the needs of different consumer groups. The products of the series are aimed at infants and young children's market, focusing on environmental protection, comfort, safety and other factors. In order to protect the comfort of infant clothing, high-quality cotton yarn will become the first choice.

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< p > he further said that with the change of the environment, consumers' demand for clothing is getting higher and higher, especially in children's clothing market.

Under the premise of safety, consumers' requirements for style, color and function are increasing year by year.

If children's clothing brand wants to stand out from many brands, it can no longer be confined to the single and traditional concept of comfort.

On the basis of comfort, fashionable styles and new fabrics are the magic weapons that occupy the dominant position in contention.

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< p > "I hope fabric enterprises can provide more different kinds of fancy fabrics, such as jacquard, printing, embossing, etc.

In addition, we are pleased to integrate into the latest fashion elements, which include safety, fashion and pop fabric products.

Tong Baoyi suggested.

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< p > in addition, due to the high requirements of the national standards currently implemented by the country on the safety of children's clothing fabrics, this makes the brand companies like Parker blue must strictly inspect the fabric.

Tong Baoyi said, "most fabrics need to be customized, and the cycle is longer. In previous purchases, the delivery time of fabrics can not meet the needs of large goods.

Therefore, the enterprise will assess this part of the fabric in the early stage of development, declare it to the fabric factory ahead of time, and make the purchase order as early as possible in the subsequent production of large goods, so as to reserve more production cycles for the fabric factory, or pre requisites the fabric factory to prepare yarn or prepare embryos before the official purchase order is issued, so as to shorten the cycle of large production.

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< p > < strong > development Keywords: understanding needs, direct communication < /strong > < /p >

< p > when it comes to problems such as difficult communication and inconvenient communication between the upstream and downstream enterprises of textile industry, Tong Baoyi said with feeling, "at present, the fabric enterprises have to face the clothing enterprises like ours, and also face the garment processing plants and the upstream cotton mills. There are indeed some problems such as poor communication and incomplete information."

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< p > the most basic requirement to solve this problem is that fabric enterprises must accurately know the practical needs of downstream garment enterprises' product designers.

This requires fabric companies to communicate directly with the product design and R & D personnel of garment enterprises through intermediate links. Only in this way can we design, develop and produce more fabric products that are really favored by downstream enterprises.

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< p > < strong > Ningxia Hui Chuan < /strong > < /p >.

< p > < strong > popular keywords: splicing collision color < /strong > /p >

< p > > the clothing of autumn and winter in 2014 has made great breakthroughs in styles and colors compared with previous years.

The overall style and style of clothing become more fashionable, colorful and colorful.

Hou Jianjun, chairman of Ningxia Hui Chuan Garments Co. Ltd., expounds the overall trend of autumn and winter clothing this year.

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"P," he further said, "in the autumn and winter of 2014, the texture and structure will continue to attract the attention of the public. The same series of splicing and crash color stitching are also a popular factor this year. The professionals want to dress more easily and freely, relieve the pressure of long-term work and the influence of the pace of life. In the future, the business dress will be added to more fashion elements, which not only embodies the sense of professionalism, but also integrates personalized design."

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< p > "in addition, the fabric of this autumn will sweep away the dull atmosphere of the past. Colorful and beautiful fabrics will occupy the wardrobe of people in a strong posture."

Hou Jianjun added.

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< p > > "men's clothing in autumn and winter this year has made a big breakthrough."

Hou Jianjun said that in terms of color, the traditional blue, gray and black will be replaced by bright manor blue, midnight blue, smoked blue and camel, Niu Jinhong, eggplant purple, malachite green and other colors.

In terms of style, the profile of fashion cultivation has become the highlight of men's clothing design for autumn and winter 2014.

In addition, stickers and back shorts are also important design elements for men's suits this year.

In terms of fabric, the colorful fabric that is full of youthful fashion and the interesting texture are the hot spots of autumn and winter this year.

At the same time, the classic Scotland Tweed Fabric, soft and velvety velvet fabric, elegant, elegant, comfortable, warm Tweed Fabric and functional worsted fabrics are also the main products of autumn and winter clothing this year.

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< p > < strong > procurement Keywords: price functional difference treatment < /strong > < /p >

< p > when it comes to the emphasis of purchasing fabric, Hou Jianjun combines his experience in the clothing industry for many years. "At present, most of the professional talents, raw materials, and sales markets that are needed for clothing are concentrated in the economically developed coastal provinces. Instead, the company is located in the economically backward areas of Northwest China with incomplete industrial chain. Compared with the advanced clothing enterprises in the coastal areas, the production line optimization management capability is not strong, the staff labor skills are low, and the products are too complex.

In order to get rid of these unfavorable factors and reduce operating costs, enterprises will further negotiate the price according to the regular price of the manufacturer, so as to maximize the control of operating costs.

At the same time, in order to meet the personalized and diversified needs of consumers, enterprises prefer to choose functional fabrics when purchasing accessories, such as three series of functional fabrics, series of wear-resistant fabrics, elastic fabrics, soft cashmere fabrics and self-cleaning wrinkle fabrics.

In addition, when purchasing tooling fabrics, enterprises will pay more attention to the characteristics of flame retardant, antistatic, wrinkle resistant and so on.

When purchasing shirts, they will pay more attention to wrinkle resistance, breathability, comfort and other characteristics, as well as whether the product has high yarn, silk and other ingredients.

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< p > as a Sino US joint venture, the foreign trade order of hsinchuan has maintained a high level.

These production orders are mainly in British casual pants, American men's vest, Australian suits, Japanese professional wear and Muslim clothing in Arabia.

In recent years, domestic and foreign clothing market has been subject to cost constraints due to rising domestic labor costs and rising costs.

Enterprises can only choose to purchase orders.

Among them, although Japanese orders have maintained a large number, but the price is very low, resulting in some orders enterprises can not receive; the British clothing market is obviously moving to Southeast Asia, for the style and pattern of foreign trade export clothing, the British market style change little; in relative terms, the Australian clothing market is mainly based on customization, the price is higher, the profit is better.

Hou Jianjun said.

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P > < strong > < a href= > http://sjfzxm.com/news/index_cj.as > development < /a > key words: reduce cost communication and dock to < /strong > < /p >

"P", as one of the largest comprehensive clothing enterprises in Ningxia, has encountered many difficulties in the process of development. Hou Jianjun said that the production costs of many garment enterprises have been increasing in recent years because of a series of factors such as complex marketing channels, high management difficulty, high mobility of front-line employees and low production efficiency.

Due to the constraints of geographical location, Hiro has encountered many problems such as inconvenient pportation, long delivery period and high freight rates.

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With regard to P, Hsin Chuan actively exerts its own initiative and calls on staff to broaden their thinking. According to different orders, we choose low price, fast pportation, good service and short cycle cooperation units, and gradually improve the unfavorable situation, and strive to reduce the number of stocks.

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< p > in addition, in view of the current difficulties in the connection between upstream fabric enterprises and downstream garment enterprises, Hou Jianjun said that for many downstream garment manufacturers, the production capacity and equipment are almost the same, and the products are much the same. If we want to sell more products, we can only attract customers by improving the quality and reducing prices, and the reduction of prices can only make the profit margins of enterprises smaller and smaller.

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< p > "because clothing is a commodity with strong seasonality, it is urgent for the textile industry to get through the industry chain. Most of the upstream and downstream businesses build a communication platform by attending various exhibitions.

However, for downstream garment enterprises, we hope that upstream fabric companies can develop and produce more new fabrics that are diverse in color, fashionable and cost-effective, and meet the needs of different consumers in the region.

Hou Jianjun further introduced.

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< p > communication between upstream and downstream enterprises will play a positive role in opening up the market, guiding consumers and promoting marketing. Hou Jianjun said, "the establishment of more fabric trading market can effectively promote communication and mutual trust between fabric enterprises and garment enterprises, and ultimately promote the rapid development of China's fabric industry and make the domestic apparel industry chain more perfect."

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