Jinjiang Local Men'S Clothing Again Attack "Fast Fashion" Mountain Top

Less than p days ago, the 20% terminal stores of wolf wolf family successfully realized the synchronization of data with the head office, which provided technical support for its business mode of "large quantity and little amount". Meanwhile, Wolf Road also gradually increased the proportion of distribution system to adapt to the operation mode of "large quantity and less quantity".

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< p > in fact, "fast fashion" has driven the global fashion trend.

The "fast fashion" craze has come from abroad, and its outstanding feature is "more money and less quantity".

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Less than p years ago, the local men's wear brand, represented by the local vice president, has made a fast fashion and achieved good results.

Now, the second wave men's clothing brand, dominated by Wolf clan and Wolf Road, is attacking the fast fashion again.

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< p > < strong > consumption demand diversification < /strong > < /p >

< p > < strong > < a > href= > http://sjfzxm.com/news/index_z.asp > > /a > men's wear.

< p > reporter has learned that wolf family has invested a lot of money in synchronizing data between store terminal and head office, which not only provides technical support for the company to manage the business mode of "large quantity and little amount", but also indicates a closer step towards "fast fashion" for the wolf family.

Coincidentally, Pan Xichang, deputy chief of marketing management center of Wolf Road Clothing Co., told reporters that Wolf Road will gradually increase the proportion of distribution system to adapt to the "multi quantity and less amount" mode of operation.

In addition, Li Lang's brand L2, and so on, have been actively implementing the "multi quantity and less" mode of operation.

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< p > "now the pace of life is faster and faster, prompting people to ask for more and more things.

In the past, the popularity of domestic brand clothing was lagging behind that of foreign countries, and now it is almost synchronous. The period before which it is popular is relatively long, and now the speed of updating is faster, so the traditional clothing industry needs to adapt to this change and react quickly.

Pan Xichang believes that this objective reason is one of the reasons why clothing enterprises are heading for "more money and less quantity".

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< p > "now the popular information update speed is too fast, resulting in more and more styles of products.

It takes a cycle to develop products, and there may be new popular elements in this cycle. In order to make products more fashionable and more advanced, enterprises will constantly update their products.

Shi Hairong, chairman of the wolf family, said that before a product was sold well, businesses would continue to return to do so.

But now a product is popular for some time and will be replaced by a new product, so the production will not be so great.

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< p > < < a href= > http://sjfzxm.com/news/index_p.asp > > < /a >, the change of consumer mentality also forces the adjustment of the business mode of "more money and less quantity".

Shi Hairong explained that in the past, consumers' consumption psychology was very serious, and they would buy it when they saw someone wearing a good product. Now the material is abundant, consumers are seeking new and fast, especially afraid of crash shirts, and the pursuit of individuality is more obvious, resulting in more diversified options.

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< p > "in order to cater for the needs of consumers, even if the public products are also made to be narrow, the garment enterprises are facing adjustment.

To a certain extent, if consumers want to like it, they have to give more choices.

Consumers' pursuit of individuality also means that their quantity is not necessary. "

Pan Xichang told reporters.

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< p > people in the industry believe that men's clothing brands such as the above position are not matched by local clothing giants on the scale, but they are not selling cheap wholesale clothing on the price, but they are entering the fast fashion in order to survive in crevice.

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< p > < strong > the problem of rapid response to supply chain system in every link is highlighted. < /strong > < /p >

< p > "in fact," a lot of money "is one of the obvious features of" fast fashion ".

Like fast fashion brands such as ZARA, H&M, UNIQLO, Topshop and Mango from abroad, it takes only more than 10 days to add from design to sample clothes to all sectors of the store. This is the current supply chain of China's apparel industry.

Pan Xichang said that although many domestic clothing brands have labeled "fast fashion" for themselves, they do not do much because they must overcome difficulties in the supply chain system.

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< p > < a href= "http://sjfzxm.com/news/index_cj.as" > Shi Hai Rong < /a > also told reporters that "more money and less quantity" seems to be simple. In fact, it affects the whole supply chain system, and requires enterprises to guarantee "fast" from all aspects of design, supply chain, manufacturing and sales.

The "quantity and quantity less" mode puts forward higher requirements for the supply chain system of enterprises.

"Many enterprises hope to reduce inventory by adopting the" multi quantity and less quantity "mode, but in practice, this mode may also increase the pressure of inventory for enterprises.

Shi Hairong said, because each style is bound to have some inventory, the more styles, the easier it is to break the color code.

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< p > "if the quantity of products is homogeneous and homogeneous, the inventory is relatively easy to handle.

However, if the amount is too small, it will be difficult to depreciate if it is sold, and the loss will be greater.

Pan Xichang thought that "more money and less quantity" could not solve the inventory problem of enterprises.

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< p > besides the new problems in inventory, the pressure of product development is not small.

Anti season development requires enterprise designers to have high requirements for information assurance and product R & D capability.

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At the same time, at the same time, the factory is also one of the problems that the factory has to understand the concepts and concepts designed by the designers, whether it can accept and synchronize the production of P.

Pan Xichang said, "different styles of shoes need materials and molds are different. In the process of manufacturing, companies need to constantly replace moulds and materials, clean machines, and the proficiency of workers is also greatly reduced, and the cost will increase."

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< p > Shi Hairong revealed that in order to know when to fill the goods, we can effectively control the foundry enterprises and suppliers, and let them know what to prepare.

The overall responsiveness of the supply chain and the ability to control and control data are also very high.

"In this way, the initiative is no longer purely on the clothing brand, but also more considers the cooperation fit between enterprises and suppliers and factories, and tests the comprehensive ability of enterprises."

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< p > < strong > practicing internal force data management is the basis of < /strong > < /p >.

< p > "although the above problems exist, but in order to meet the needs of the market and consumers in the information age, the" multi quantity less "mode under the fast fashion craze will be a trend for some time.

However, this mode requires the effective sorting out of the industrial chain from top to bottom, and the understanding and cooperation of distributors, as well as the perfection of information reflecting mechanism.

Practical marketing expert Guo Hanyao said that in order to truly "fast fashion", enterprises need to practice "internal strength".

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< p > Guo Hanyao put forward that rapid reaction is the promoter of continuous success of enterprises. Restructuring the supply chain process will achieve double profits.

"With the enhancement of consumer personalization, the rapid response of brand enterprises is imperative.

As for the rising cost of all parties, brand enterprises, business representatives and suppliers of surface materials need to change their concepts and share the cost increase brought by small single production.

Guo Hanyao believes that the evolution of the industry must first change the concept.

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< p > in the industry view, "more money less" has become a trend today, whether enterprise management can achieve "refinement" becomes the key.

"We communicate and coordinate with all staff to benefit from meticulous management.

Every link of the workflow should be perfect. Once there are problems, employees and employees should be able to communicate with each other in a timely manner.

Shi Hairong said.

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"P >" to solve the problem of inventory is to do a good job of terminal control.

Although many enterprises have realized that data management is done through ERP, it is difficult to cover the terminal stores, and many enterprises regard it as a prop with no real function.

So I think what companies need to do now is to cover all the stores across the country, and establish a managed backstage real-time attention to the sale of the terminal to allocate the goods.

Shi Hairong said, "through technical personnel on the sale of goods, production cycle, estimated sales volume returned after shipment and other data analysis and then make corresponding adjustments, data management and control mode can make supply chain management more effective.

This is what we are now trying to do in every store in different regions. "

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< p > in fact, the "refined and small quantity" refined product mode requires enterprises to do better in standardization process and execution.

"In particular, in terms of process, we have refined and divided the process, which means that we have set up a new production mode."

Shi Hairong told reporters, "the quintessence of supply chain competition is to achieve optimal integration of core resources in all aspects of the chain, thus gaining market share."

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< p > the construction of design talent team is another standard for enterprises to practise "internal strength".

"In order to adapt to market changes, the order pattern of enterprises is also constantly adjusting.

We no longer use the order mode, but at most let the agent set 6 of the styles. Other styles wait until the new season.

In the future, the distribution system will also gradually increase the proportion.

This requires the R & D team and designers of the enterprise to grasp the popular judgement and the future trend accurately.

The high demand for original design also urges us to invest more in the introduction of design talents.

Pan Xichang told reporters.

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< p > it is worth noting that the business model of "large quantity and little quantity" is not applicable to all clothing brands.

The industry believes that "more money less" and brand positioning related.

For positioning the "tide card" of leisure and fashion, we need to narrow the crowd and personalize it to the best and cater for the demand of the consumer group for innovation and change. We must constantly update our products and do a good job in the trend of the "tide of money and quantity".

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