Tracy Niels, Designer Of Tidal Wave Shoes: BE YOURSELF

< p > "I can not wear high heel" a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >.

The shoes a target= "_blank" href= "http://www.91se91.com/" > designer /a /a Tracey Niels (Tracey Neuls) sits in a shop in the east end of London. "I can't imagine myself walking on tiptoe, walking cautiously and swingily. I really don't understand the women who put themselves in high heels and walk very uncomfortable. Why do they want to torture themselves like this?"

Tracey, who has dyed a bright red long hair, is wearing a pair of fluorescent orange and design neutral bicycle shoes today. P

Across the street, two Poland construction workers were using a percussion drill to renovate the sidewalk before they were painting a graffiti fence. At Shoreditch, there were few pedestrians on the road at 12 noon in Wen Qing and the night owls.

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< p > > Redchurch Street. This 400 metre road is now the most popular place in London. There are some street art with a high turnover rate and young ruffian goats who keep goatees and cars.

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< p > many of London's most popular fashion brands, cafes and galleries are located in the red church street, such as the most elegant beauty brand Aesop, such as the classic British menswear brand Sunspel.

The upper class went shopping in West London, and the fashionable people came here to scour the goods.

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< p > Tracey's shop Tracey Neuls is located near the western end of the red chapel street, near the daily bustling Brick Lane. Around 10 square meters of shop outside, a ring of fluorescent orange is painted, and the color of shoes worn by Tracey is reflected in each other.

In addition to the shops on red church street, she has a store in West London, located in Marie Bohn (Marylebone), both of which are small and exquisite.

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Tracey, P, grew up in Vancouver, Canada. She came to London about 20 years ago to work and study, and graduated from Cordwainers College, which specializes in cortical design.

Since she was 9 years old, she has been very fond of shoes. She began to "run the house" to make shoes with cardboard, cardboard and stapler.

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< p > Tracey is by no means a fashion designer in the traditional sense. She is kind, witty, and has no airs, but also has the taste of a fake kid.

She is just like Mary Quart, who made big strides in London in 50 years ago. She encouraged women to break through the tradition and show their sexuality in their most comfortable shoes.

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< p > Tracey said that a good pair of shoes can make you do yourself without pressure and confidence. This is the real definition of sexy.

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< p > "is it really sexy definition to look at a woman wearing a super thin and crumbling look? A woman should be strong, intelligent and confident.

Sexy is about you, about how you wear your shoes. "

Tracey said that a good pair of shoes can make you do yourself without pressure and confidence. That's the real definition of sex.

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< p > she was selected as the best design nominee of this year's London Museum of design with her Japanese bicycle brand Tokyobike, which was built last year by Bike Geek.

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"P >" official comment: "Bike Geek combines the design of casual shoes and casual shoes, and has the function of sports shoes.

Its design is simple and easy-going, and it is suitable for various occasions. "

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Tracey P is very approachable when interviewed by face-to-face media. She will never be secretly worried whether her makeup will be in place, nor will she judge other people's dress with a critical eye, and immediately give 10 improvements.

I even wonder if she is a fashion designer, because her ideas are rare and precious in this era of fast fashion.

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Tracey P quickly told me, "I heard two girls chatting occasionally.

A girl said, "Gosh, these shoes are too much for one season.

"I thought to myself," is fashion such a discarded philosophy? "She advocates a humanized and fashionable fashion.

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< p > "I have many customers. Shoes have worn for nearly 10 years. The feeling of shoes is as bad as their pets. Sometimes they have small problems with their shoes. They will say," my insoles are broken. Can you help repair them? "< /p >

< p > before accepting shoe design education, Tracey was a designer of "a target=" _blank "href=" http://www.91se91.com/ "dress < /a", who worked for NIKE.

At the age of 29, she set up her first shoe brand TN29, the main shoe, which gradually evolved into the Tracey Neuls today.

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For more than 15 years, she has been very slow in the past. The designer's sexy shoes in her own eyes: they do not need to have very high heels. In fact, they are best not to have the awkward heels, but they have to be durable and functional. P

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Every shoe in Tracey's shop, suspended in P, looks smooth and comfortable. Occasionally, there are some small heels. But the smart design allows East London girls who ride the speed bicycle to fly fast and run everywhere.

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< p > in the design of its brand, label type rubber bottom shoes are very popular. Bike Geek is one of them.

Its profile is a classic formal ship shoe, which has pure leather and hot glass shiny shiny pearls. The bottom is made of high quality rubber, "they can wear for 10 years".

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"P" was actually introduced by Tracey about 6 years ago, but last year she really gave it tough leather and sole materials and linked them to bicycles.

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P, Bike Geek's sister Fern is also a cycling shoe, but with a small slope, a reflective strip is skillfully attached to the heel.

"Too many of my customers ride bicycles in high-heeled shoes, and then I thought, if they'd rather wear such a fragile high heeled bike, why don't I design a bike shoe with heels?"

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< p > rubber bottom design is very practical except for wearing well.

Tracey launched the two season in a year. She bluntly said that some of them were designed for the new design, but most of them were constantly introducing new styles in her favorite style, blurred the functional boundaries of shoes, and integrated the categories of work shoes, interview shoes and party shoes into one.

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Tracey, who has been attacking women's shoes for the first time, has just launched a series of men's shoes last year, because "maybe you can't believe that our women's shoes have a large number of male followers. Of course, they are not that kind of indecent love, but really like them. They often come to me and ask if I can design a large size for his style" P.

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The men's shoes of < p > Tracey Neuls are similar to those of women's shoes, and they add ingenious ideas to classic styles to make them competent for all kinds of occasions.

These practical shoes of Tracey are like yellow all-purpose stickers. When you own it, you may not feel its value, but once you lose it, you may be at a loss.

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< p > B = the Bund pictorial T = Tracey Niels < /p >

< p > B: how do you describe your design tag? < /p >

< p > T: I think it is the combination of casual shoes and formal evening shoes. For example, my men's shoes are a classic profile. The source can almost be traced back to nineteenth Century. Generally speaking, this is a very formal shoe shape, but I use it on a pair of sports shoes.

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< p > B: when designing shoes, what is the female image in your mind? < /p >

< p > T: I do not have a specific Mousika.

I just want to design shoes that can be worn from morning till night. For example, this pair of Fern, you can wear it to a very formal job, you can also wear it to work in the bar after work. It can be used to match skirts or jeans. I think many occasions are the primary criteria for designing shoes. My other criterion is that my shoes must be well designed, and the lines are very sculptural, and the arc of shoes and shoes should be at one go.

If I want to say a female image, I think maybe I can classify my customer type as "creative practitioner".

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< p > B: what does shoes mean to you? < /p >

< p > T: I think shoes are very important. They can determine your mood for the day.

If you wear a pair of shoes that are not fit today, you will not be in a good mood all day.

Sometimes when you see a woman wearing comfortable shoes, she can emit a very confident quality when walking, that is, a pair of suitable shoes can give her strength.

I don't think T-shirts can have such influence, but shoes do.

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< p > B: your fashion statement? < /p >

< p > T: it is very simple: "be yourself" (Be yourself).

For example, if you want to take part in an activity, you have to dress formally, and then you will think in your heart, my God, this dress is definitely not me, but when you are uncomfortable, it is actually a fashion disaster.

I remember once I was invited to a wedding. The dress code was black and white plus hat. I could do it in black and white, and I couldn't carry the hat. It wasn't me.

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< p > B: your source of inspiration? < /p >

< p > T: when I am designing, I have to pull myself out of fashion. I don't want my shoes to be like the same style on commercial streets.

I still use the clay to search for inspiration, and I smell it.

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< p > B: future business plan? < /p >

< p > T: (holding your hands excitedly) to conquer the world! Sorry, I'm kidding.

Our series of men's shoes are slowly coming online, which will be the next step for us.

I also want to open more branches. I like to set up shop. Maybe it would be a good idea to open a branch store in Paris, New York, Hongkong and Tokyo, but that is only a plan. We have no plans at present.

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