UNIQLO Stationed In Victoria Plaza To Spanform Fashion

2014/7/24 12:27:00 55

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Victoria Plaza UNIQLO Tianhe Business District

" in the shopping center, the format adjustment is normal. Facing the change of regional market and customer preferences, the brand adjustment of several shopping centers in Guangzhou in the first half of the year is commendable. < a href= "http://? www.91se91.com/news/index_c.asp" > Victoria Plaza > /a > spanformation fast fashion. After introducing a href= "http:// www.91se91.com/news/index_f.asp" > UNIQLO /a > flagship store, brand adjustment in other parts of the shopping mall has also been put into place, and has been introduced into the catering industry such as fish exploration and new trend building. This year's national day will hold a grand opening ceremony to greet the market with a brand new image. 
 > strong > UNIQLO stationed in Victoria Plaza, the spanformation is fast fashion /p >
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 Victorian Plaza is a property owned by Yuexiu group. It is located in the prominent position of Tianhe business circle and is separated from Tianhe Road and Tianhe City. It is the podium property below the office floor, which can be operated from seven to six floors. 
 according to the annual report of Yuexiu housing 2013, Victoria Plaza was completed in 2003, and the rental area is 27 thousand square meters. The rental rate at the end of December 2013 is 92.19%, the rental price is 192 yuan / h, and the property valuation is 804 million yuan. 
P, as early as 2005, Southern China appliance chain enterprises contended for a surging surge. Gome entered the Victoria Plaza and rented 2500 square meters of area in the shopping mall as a bridgehead for Gome to compete for the appliance market of Guangzhou core business district. 
During the past ten years, < a href= "http:// www.91se91.com/news/index_c.asp" > Tianhe business circle < /a > rapid rise and expansion, in Tianhe City and outside the good Plaza, Wan Ling Hui, Tai Koo Hui, Guang Bai Zhong Yi Dian, Tianhe another city shopping mall and other shopping centers together for business. P With the fierce competition among shopping centers, the focus of consumer groups is changing quietly. Fast fashion, experiential formats, catering and other brands are becoming increasingly popular. The location of Victoria electric Plaza as the main store has long been out of date. At the end of December 2014, with the expiration of the contract with Gome, the commercial adjustment plan of Victoria Plaza started to introduce the global flagship store of UNIQLO, which spanformed the fashion shopping center and attracted wide attention of the market. 
 it is understood that Victoria 2013 square with the United States in the early lifting of the contract, Gome reserved only one layer as a product store. In March 28, 2014, UNIQLO flagship store was stationed in one to four floors of Victoria, leased for ten years, and the rental area was about 10 thousand square meters. The form of cooperation was fixed rent plus royalty, linked to turnover. 
 reporters saw at the scene that people who stroll in the underground shopping mall of Tianhe and another city are very convenient to enter the negative layer and one floor of Victoria Plaza. Compared with people in Tianhe and another city, the GOME stores on the ground floor of Victoria Plaza are deserted. UNIQLO is a display area for men's and women's clothing. The two and three floors are women's wear and children's wear area. The four floor is men's wear area. In the bustling Tianhe Road, UNIQLO luxury decoration is particularly conspicuous. 
 brand adjustment. During the national day, the reopening business is .
 Yuexiu housing management management said in a media interview in May this year that the business of Tai Koo Hui promoted a whole level of Guangzhou business. From the days of Tianhe City to Tai Koo Hui era, the backward form would be marginalized. If Victoria did not seize the opportunity to make adjustments, the space and time would be lost. 
Since its opening, P has considered spanformation into a children's theme shopping mall and cultural products. Finally, it decided to go to the international fast fashion positioning to attract the surrounding high-end high-end consumer groups. 
After the opening of the flagship store of P, around the international fast fashion, brand adjustment in other regions has also started. In the area of UNIQLO and retaining some of the original businesses, 5000 square meters of business area is introducing new brands. Up to now, the signing of this sub contract has been completed. The brands imported include Adidas, fish, lady, the new trend building, and le, which are located on the first floor, the two floor and the five floor of the Plaza. Victoria Plaza said that during the National Day this year, the opening ceremony will be held and a new image will be launched to greet the market. 
 however, there is still an English training institution and a Japanese training institution in the original reservation part of Victoria Plaza. Whether the training institutions contract is expired, whether or not to continue to adjust this part of the area is still unknown. 
, moreover, there are seven or eight temporary street shops on the first floor between Vettori square and Guangzhou book purchase center. Half of the small street shops are being decorated. The owner of the street shop told reporters that the property is neither Vettori nor the book buying center, but also the private sector. 
 the reporter called the managing director of Victoria Plaza to ask whether the existence of training institutions and small street shops was in line with the location of the Plaza "fast fashion shopping center" and failed to get any reply. 
 in addition, the reporter also noted that at the rush hour of around 12 noon, the restaurants in Victoria Plaza were very hot, and the restaurants such as Lou Xiang Lou were very hot. Because of the limited restaurants, the white-collar groups of offices in Victoria Plaza had to go to Tianhe and another city to find store consumption outside Guangzhou.