Clothing Can Also Monitor The State Of Human Health.

　　 Smart shoes and clothes

March towards the market

"It can" tell "me some fitness indicators, for example, my heart rate is 62 times per minute, and my breath is 17 times per minute. Once I drink too much coffee or I am too nervous, it will tell me that my heart rate has been up to 80 times per minute, and my breathing has increased to 22 times per minute. My T-shirt connects my body and the Internet. It reminds me to breathe deeply, relax and take medicine.

Under the exploration of wearable equipment in footwear industry, smart clothing is coming out of the laboratory and heading for a broader market. It is understood that omsignal, headquartered in Canada, has created an intelligent T-shirt, which is equipped with many sensors, which can get all kinds of data of consumers' body, including fitness indicators, burning calories and even tension.

Prior to that, Nike also released two smart sports shoes, both of which integrated nike+forcesensor sensing technology, sending the user's motion data through the wireless data transmission to the user's mobile device, and sharing it through the display function on the social network platform.

In China, various research and development of wearable devices are also being carried out. Pathfinder has launched the first outdoor smart Bluetooth bracelet for wearable devices at the beginning of the year. AOKANG international has developed high-tech products such as positioning shoes and step shoes. The positioning shoes combine GPS technology with shoes to indicate the direction, and the step shoes can transmit motion data in real time.

　　 Children's Shoes Be a child's bodyguard.

The exploration of smart wearable device market has also become one of the ways to increase the added value of products and find new growth points for Quanzhou textile and footwear enterprises.

As the "big boss" of the current sporting goods industry in China, Anta sports said in its earnings report released in February this year, it will carry out a "retail oriented" transformation. Anta responsible person said that the explosive growth brought about by the transformation will enhance the performance of enterprises in a certain period, but the company will continue to explore how to continue the "transformation benefits". Wearable devices are likely to become a new direction. "It is necessary to establish a mechanism for continuous acquisition of consumer feedback, and to find new interest points and business growth points of consumers, such as smart wearable devices in recent years."

And the HOSA international, which mainly produces indoor sportswear, has also started wearable smart products as a starting point this year. Shi Hongliu, chairman of the company, said: "wearable products are the future trend of the retail industry. In order to keep pace with the new trend of the retail industry, the company will develop wearable fitness products this year." Shi Hongliu said it will commission Japanese companies to develop wearable products, such as portable devices that can be used to measure swimming speed.

It is understood that Xiamen has children's products company launched the "child safety smart wearable device", the positioning chip into children's shoes, once the child is beyond the set range, through the chip and parents associated equipment will give a warning, so as to achieve the protection of children's safety.

　　 High price is the biggest obstacle to marketing.

　　 Quanzhou Hou Lidong, director of brand center of sundike Clothing & Weaving Co., Ltd., said that the rise of wearable equipment means that the daily necessities of shoes and clothing are becoming more and more functional. "At present, the so-called functionality is no longer played by functional fabrics such as moisture absorption and perspiration. Instead, it continues to extend back, requiring health care and intelligence. It should not only avoid muscle damage caused by sports, but also improve the efficiency of exercise."

The key road sports consulting company founder Zhang Qing also said that for domestic shoe and clothing enterprises, measures on wearable devices are considered an attempt. "At present, wearable devices can be more closely related to sporting goods and consumers' lives. On the one hand, they can enhance brand's technological sense, and on the other hand, they can enhance the viscosity of brands and users."

However, intelligent wearable devices are facing difficulties in the process of market promotion, of which the high price is the most important reason. It is understood that the smart T-shirts and smart shirts launched by omsignal cost about $80 per piece (about 499 yuan), but they also need a module to supply shirts with power and communicate with sensors. The price of the module is as high as 120 yuan (about 749 yuan).

AOKANG has launched GPS positioning shoes since 2012, but the market reaction is not very enthusiastic. AOKANG international has never announced the sale of GPS positioning shoes. From the price of the positioning shoes, each pair is over 1000 yuan, which is difficult to be accepted by its target consumer groups to a certain extent. Insiders say, "the challenge for smart wearable devices and smart shoes and clothes will be how to turn small batch production into affordable products."