Sales Skill Training Of Shop Assistant
< p > < strong > 1, < a href= "http:// www.91se91.com/news/index_c.asp" > sales concept < /a >: dare to speak, speak, speak, and speak skillfully.
< /strong > < /p >.
< p > 1, understand < a href= "http://? www.91se91.com/news/index_c.asp" > Customer Psychology < /a >: one cent, three cents.
It means to spend a penny for three points.
Including (products, services, gifts) < /p >
< p > 2, the requirements for sales staff: Send a single initiative, greet guests enthusiasm, concise talk, can move customers.
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< p > good working attitude: < /p >
< p > A: have positive working attitude and healthy mentality.
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< p > B: treat your customers with enthusiastic attitude. Customers purchase your work attitude and spirit of service.
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< p > C: to receive more customers to the greatest extent, the more customers are received in the same time, the more sales they will receive.
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< p > D: constantly summarizing, improving and believing that you will do better.
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< p > product sales should not be self limiting: be confident and bold.
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< p > < strong > two, < a href= "http://? www.91se91.com/news/index_c.asp" > Sales < /a > five steps: < /strong > /p >
< p > 1, welcome customers (do not cause pressure to customers, disallow "what do you want to wait for, do not ask from customers, but give") < /p >
< p > note: < /p >
< p > A: don't despise your partner's clothes and language, and don't judge people by their appearance.
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< p > B: do not follow the customers closely.
(when customers stop, look at your eyes and ask for products, it's your best time to contact customers.
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< p > C: do not look up and down customers. < /p >
< p > D: serve first served customers (do not be indifferent to guest companions, take care of guests' Companions) < /p >
< p > 2, understand the need -- the two magic weapon of sale < /p >
< p > A ready to ask questions: open-ended questions are often used in the initial stage of sales so that the other side can speak freely and have no fixed answers, such as what brand do you usually use? < /p >
< p > closed questions are mostly used for sales process and paction stage.
For example, have you ever used * * * products? < /p >
< p > is your skin allergy? Prompting the other person to make decisions.
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< p > God gives us two ears and one mouth, that is, let us speak less and listen more! < /p >
< p > listen carefully: the way of listening is < /p >.
< p > A is listening attentively or seeming to listen to < /p >.
< p > B, in addition to listening to the meaning of the surface, have you found the true meaning of the speaker? < /p >
< p > C in the process of listening, do you cooperate with your body language to express your real concern?
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< p > D do you often interrupt other people's topics during the listening process (remember) < /p >
< p > listening rule < /p >
< p > A to understand the requirements of customers and listen to < /p >.
< p > B to solve customer problems and meet customer needs and listen to < /p >.
< p > these two methods complement each other.
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< p > 3, recommend products, every customer needs, every product has benefits.
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< p > the secret of successful sales is to link the benefits of the product with the needs of the customers.
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< p > note: when introducing products to customers, it is not merely a description of the characteristics of the product, but also a description of the nature of the product.
It is to tell the customer the benefits of the product, what benefits the customer can use and how to use it.
< /p >
< p > how to recommend products to customers (< /p >).
< p > A confirms that it needs < /p >.
< p > B illustrates the benefits (tell customers what the products are for use) < /p >
< p > C demonstration product (trial product) < /p >
< p > D produce proof (in some languages, encourage customers to set a purchase decision, produce some simple proof.
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< p > 4, joint sales meet customers' explicit needs, tap the potential needs of customers, guide consumption and make them buy.
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< p > A season. < /p >
< p > B day and night joint < /p >
< p > C usage joint < /p >
< p > D group (different products recommended according to different skin) < /p >
< p > E series joint < /p >
< p > note: < /p >
< p > A, when making joint sales, first satisfy customers' explicit needs and recommend other products to them.
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< p > B ensures that the products you introduce are directly related to the needs of customers. Otherwise, it is useless to say too much.
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< p > C never give customers a sense of "you are interested in doing a business".
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< p > D, when time permits, please demonstrate every product you sell.
It's only a one-time sale that allows customers to buy 3 products from their hands.
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< p > 5, promoting single paction > /p >
< p > look at the language and body language of the customers to see if there is any hope of making a deal.
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< p > A asking the specific price < /p >
< p > B, where is the discount for buying this product? < /p >
< p > C inquired after the effect < /p >.
< p > D customers are in contemplation < /p >
< p > E inquired about what safeguards are available after sale < /p >
< p > F when customers ask for a companion, < /p >
< p > G when customer topics are always in a product, < /p >
< p > H when customer inquires the quantity of purchase < /p >
< p > I when customers repeatedly ask the same question, < /p >
< p > specific paction mode: < /p >
< p > A assumes that if you buy a product (if you buy * * * * products, it will make your skin * * * *) < /p >
P > B choose the paction method (can control the customer go to my thinking, generally can provide 2 kinds of products) < /p >
"P > C" trial order method (first buy a bottle of home to try the effect, the use is sure to come back to buy) < /p >
< p > D compliance method (our product is very good, many old customers are using) < /p >
< p > E imagine the paction method (after you use this product, the skin will be * * * * * * * * * * * * * e to make the customer feel in mind. < /p >
< p > F request paction method (Zhang Jie, we launched a new * * * products, the effect is very good, open a set!! < /p >
< p > G small paction method (secondary issue paction method - using paction points to avoid the key issues of customers, avoiding the disadvantages) H preferential paction method (the gift is to increase sales products, to be valuable) < /p >
< p > I ensures that the paction law / Purchasing Officer provides the customer with a paction guarantee to enable the customer to conclude the paction immediately.
Such as: you can use it safely, etc.) < /p >
< p > J chance trading method (only / now / no choice deal method, for example: we only have two sets of our package, you see if you can't buy it with you) < /p >
< p > K objection paction law (when customers disagree, explain in place, convince customers to buy products) < /p >
< p > L dog trading method.
You go home first, try it and use it again to buy it.) < /p >
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