American Businesses Develop Intelligent Tracking Shoe Insoles To Earn "Silver Dollar"

According to the United Nations data, the population aged over 60 will reach 2 billion in 2025, two times that of the elderly population today. < p > How to solve the problem of pension has become the heart of governments all over the world. However, for every enterprise, the elderly with silvery hair on both temples will bring huge business opportunities and earn a lot of "silver dollar". < /p >
< p > old people tend to be weak and ill, with poor memory and poor self-care ability. In response to the needs of the elderly, American companies have launched a series of products to solve these problems, which help the elderly and reduce the cost of social endowment. < /p >
< p > American company has launched a special mobile phone for the elderly. When elderly people encounter health problems, they can connect the health care experts by calling a special function key. When an emergency occurs, experts can also help connect the emergency call; another company pushes out a href= "http:// www.91se91.com/news/index_x.asp" > intelligent insoles < /a >, helps elderly people with Alzheimer's disease to find their home; the elderly are not good at hand and foot, and are difficult to dress and strip, a company specialized in developing functional clothing that is easy to wear. < /p >
< p > < strong > the business opportunities of the elderly are unlimited. < /strong > < /p >
< p > Broadcasting British Corporation (BBC) recently published articles on the products market for the elderly: Holtzman, manager of the AARP, said: "only officials in Washington regard the needs of 100 million elderly people as an economic burden, but for private enterprises, this is a huge business opportunity. The market value of consumer activities over the age of 50 is as high as 7 trillion and 100 billion dollars a year. < /p >
< p > AARP further points out that the elderly will spend $3 trillion on consumer goods and spend 1 trillion and 600 billion dollars on health care, which will create millions of jobs for the United States. < /p >
< p > for those over 50 years of age, most of them have no burden to bring up their children, and have a stable career and a strong economic foundation. More and more of them see 50 as a new starting point of life and hope to pursue a new way of life. For this reason, they will re employment, return to campus learning, develop new hobbies, remarry and cope with the health problems caused by aging. < /p >
< p > American businessmen have long been interested in the very attractive consumer group of "silver hair". But to attract middle aged and elderly consumers, we should pay attention to ways and means, and analyze their consumption psychology. David schlnna, vice president of market strategy for pute consulting, believes that the middle-aged and elderly often stubbornly recognize the principle that "we are old, but we know fashion." Indeed, they have their own fashion standards, so they can't find young stars nowadays when they are advertising. They should look for ordinary middle-aged or old people to recall their memories of their a href= "http:// www.91se91.com/news/index_c.asp" > brand /a. < /p >
< p > < strong > how old is the consumption ability of the elderly population? Let's take a look at the following data: < /strong > /p >
< p > as of 2020, the consumption of the population over the age of 60 over the world will exceed US $15 trillion; the consumption of the elderly over 55 will account for half of the total family improvement expenses in the United States; for the whole world, the baby boomers born in the last century will spend 120 billion dollars on tourism expenditure every year; among the visitors in the entertainment places such as cards, performances and so on, the proportion of the elderly over 50 years old is half; the European women over 60 years old spend two times on the skin care products than the young women under the age of 25. < /p >
< p > at the time of increasing market opportunities for the elderly, many companies began to act, and developed various kinds of products for the elderly, which were loved by consumers. < /p >
< p > < strong > intelligent consulting mobile phone < /strong > /p >
< p > California company GreatCall has developed a special mobile phone which can help the elderly get all kinds of help and support easily. The mobile phone has a special keypad, and users can call the health and safety experts of GreatCall company just by pressing them. Experts will then provide users with advice on health care and safety, or help the elderly connect to the emergency call center. < /p >
< p > this system will reduce unnecessary medical care costs and enable the elderly to achieve greater independence. David CEO, a GreatCall company, was previously a senior marketing manager at Bell Mobility, a Canadian mobile phone group. Before long, he realized that it was one thing to create valuable products and to promote them to the target audience was another matter. < /p >
< p > he found that many people do not want to be called "old people", so they should try to reduce the purchase of special products for the elderly in order to avoid causing their old bad impression. Many companies have entered the market for elderly products, but most of them spend most of their energy on product research and development, but few really study their psychological and special needs. < /p >
< p > < strong > intelligent tracking shoe pad < /strong > /p >
GTX, headquartered in Losangeles, also captured the needs of the elderly. < p > Founded in 2002, GTX specializes in wearable devices. One of the products is the athlete GPS tracking locator. The tracking locator can be placed on the sole of sports shoes, so it is called GPS intelligent sole. < /p >
< p > professor Carle, an expert in the industry, got in touch with the company and suggested that this technology be applied to patients with Alzheimer's disease. The disease is an Alzheimer's disease affecting nearly 5 million people in the United States. Patients with Alzheimer's disease often get lost when they go out. For their own safety, many patients spend a lot of money on nursing equipment. < /p >
< p > if the patient wears a tracking shoe and is monitored by a relative or a monitor, the cost of care will be much lower, and at the same time, the residence time of the patient can be extended without having to be sent to a specialized nursing home. GTX will test its newest smart insoles on Alzheimer's patients early this year. The product will be officially launched into the market next month. < /p >
Duncan, President of P GTX, said: "we are self adjusting according to the actual needs of the market. We expect that the smart insoles for the elderly will bring us millions of dollars in revenue." < /p >
< p > < strong > functional clothing < /strong > < /p >
< p > in addition to some high-tech companies, some low technology companies also aim at the elderly products market. Julie and Barker worked as management personnel in nursing homes. In the course of his work, Julie found that the functional clothing of the elderly has a large market. This kind of clothing is very convenient to wear and easy to take off. Julie and Barker's companies now employ dozens of people to sell their products all over the world. < /p >
< p > their < a href= "http:// www.91se91.com/news/index_f.asp" > functional clothing < /a > now most of them are made in the United States, mainly through e-commerce channel and merchandise catalog order mode sales. Nowadays, their products are becoming more and more popular, especially those who are inconvenient and can not dress themselves and take off their clothes. They don't want to stay away from their families and live in nursing homes. < /p >
< p > < strong > experience is worth learning by Chinese enterprises < /strong > < /p >.
Like P, China's consumption market for middle-aged and elderly people has also been increasing in recent years. By 2050, there will be 1 elderly people in every 4 Chinese countries. China will become a highly aging country, so the market for developing middle aged and elderly people is promising. < /p >
< p > although the middle-aged and old consumers in China and the United States have different lifestyles, brand cognition, consumption habits and psychology, but they are similar to the middle-aged and elderly people. They have many similarities in the consumption experience, and there are similarities in the marketing means. Chinese enterprises can learn from the practice of the American counterparts when developing the middle aged and elderly market. < /p >
< p > there is great room for research and development of the elderly products. Enterprises should go deep into the old people's group, understand their needs and make full use of their imagination and develop all kinds of new and practical products. < /p >