Two Principles Of Marketing: Simpleton And Popularization

In fact, hang "ocean" head. Salesmanship The prevalence is not two days a day. As long as there is popularity of Chongyang mentality, there is corresponding marketing to cater for it. The brand women's clothing of department store is obviously produced by local enterprises, but most of them need to have a name of western style. They don't take "Na" or "pull" as if they first showed their cowardly appearance. The way to increase men's wear and leather shoes is more ingenious, register directly to Italy, and immediately seal themselves on the "international brand".

China has now become the "world factory", and people all over the world are wearing the Chinese products. Clothing and shoes Use household electrical appliances made in China. The price and quality of Chinese goods are generally recognized. Why should we make a fool of ourselves and rely on an overseas name to increase our confidence and confidence?

How about "ocean"? Not necessarily. Recently, the first batch of foreign banks that have been restructured officially provided RMB business to local residents. The Internet has been applauding loudly. Many people say that they should move their savings.

Let's take a look at the terms set by other banks. If the average daily balance of the account is less than 80 thousand yuan, we should charge at least 100 yuan a month. Management expense 。 "1 yuan to open a household in foreign banks" publicity, the majority of show elements.

One of my teachers has raised his own example. More than 10 years ago, he came to Hongkong University from the United States to teach. The first thing he did was to open an account in a Chinese bank in Hongkong. At that time, I saw the doubts of the listeners, and the marketing professor proudly shook the "burden": "because Chinese banks have national credit as collateral, my savings are very safe."

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(1) new styles, good quality and popularity are important conditions for the clothing industry to use hunger strategy. If it is an old product, starvation will not achieve the desired result. Because it has been hungry, hunger has lost its value, and the characteristics of new products are still blank in the market, belonging to the initial stage of product cycle. Quality is also critical. If quality problems occur, it will soon cause market dissatisfaction and affect purchases.

(2) starvation strategy requires careful investigation and careful calculation of the market's capacity for the product in order to predict accurately. Otherwise, this strategy will fail and fail to achieve the effect of hunger rebound. Just like a little delay in eating time can increase the appetite, but after a little bit of hunger, there is no appetite.

Third, implement effective marketing strategy. Before the product is saturated, limiting sales is a direct way to form hunger. From limiting sales to selling well and selling smoothly, we must seize the opportunity of the market. Once someone else can copy the listing, it may lead to failure of starvation strategy.