How To Create A Successful Road Of Brand Development

At the end of 1996, I was asked to promote the brand in Tianjin market. Women's wear 。 At that time, most people were not optimistic about the Tianjin market. Some of Beijing's famous professional women's wear was preparing to withdraw from the market (the main reason was that these brands were widely distributed in Tianjin market). Our goal is only one thing: to open up the market in Tianjin quickly and win customers, because the competition is relatively small at that time.

although Tianjin The consumption power is much lower than that of the northeast and Beijing markets. After entering, it is found that reality is much more difficult than imagined. At that time, two quasi high-end shopping malls in Tianjin, Tianjin friendship mall and Triumphal Arch shopping mall, the first month sales volume was less than 30 thousand yuan. Therefore, although our quality and style are very good, there is no Tianjin citizen willing to subscribe to our new high priced products.

To adapt market demand We urgently need a group of low discount promotions to be sold at near cost price. When customers purchase, we also issue 100-400 yuan vouchers.

After the Spring Festival, when our new products were listed, a large number of citizens returned to our counters in order to consume their vouchers. After 2 months of circulation, we got instant results, and the brand also had a large fixed consumer group.

Over the years, our product has always been the leader of similar products in the region. Now, our approach is more branding. Now that the VIP tracking system is becoming more and more powerful, I will introduce it in the future strategy.

Presumably this is the strategy used by many clothing company owners. At present, there is a serious shortage of sales windows in the North China market. In order to attract franchisees, most garment enterprises have made a lot of efforts in brand promotion.

Take Beijing as an example, if a high-end brand does not have the ability to open a shop in Yansha and Seth, dealers will rarely automatically come to the door. As a result, brand enterprises have to grind painstakingly and conscientiously wait. Finally, it is my turn to start business, but the sales situation after opening is not necessarily stable. Smart businessmen will do everything they can to keep the sales of signboard shops.

The author found that many factories dispatched a large number of manpower in 3 and April to buy their products in cash at signboard shops, while the more interested brand associations sold the iron at this stage to strive for the brand display cycle in the shared space of shopping malls. The purpose of the manufacturer is obvious and the effect is very good. With 3-5 million buckles, 10 to 20 tens of thousands of water can be added. People in their stores are crowded every day, and this small advertising cost won't take long to get back.