Entrepreneurship: Let Everyone Have The Opportunity To Win!

A lot of articles about entrepreneurship have been written, which naturally caused great repercussions. But I find that many entrepreneurs lack of experience and lack of experience. They are in a hurry to rush into battle and rush to roar. They only think of how they can taste the pie of fortune after starting a business, and have never thought that in the anticipation of hope, others have already pitched a trap under your feet. But you don't feel a thing at all. Ah, sometimes, think of the group of entrepreneurs who have been intoxicated by the beautiful blueprint. They have entered another bubble trap.

It is not hard to imagine that their entrepreneurial path map is like this. Heartbeat, excitement, blindness, and agitation - motionless and caring people will understand that the outcome of most entrepreneurs is like this.

Looking ahead, the uncertainty of economic development is making the employment situation grim year by year. Therefore, encouraging and supporting college students to start their own businesses and self employment is regarded as an important way to solve the employment predicament.

A famous brand marketing expert, Mr. Yu Fei, thinks that in a cruel situation, it is probably better to build a rice bowl for a job that symbolizes a job than to rush to grab a job. If the boss is not thinking about it for many college students, it is already a severe pressure on the situation today.

　 　 Entrepreneurship It's not easy.

I remember that the results of the "Youth Self start survey" conducted by Beijing Mei Lan information company in six cities of Beijing, Shanghai, Guangzhou, Wuhan, Chengdu and Xi'an showed that only 11.5% of the Chinese young entrepreneurs achieve the expected goal. The main reason for the failure is not the usual capital, policy environment and other factors, but the idealism of the entrepreneurs. Inadequate estimation of difficulties.

A survey report of Tsinghua University's Entrepreneurship Center shows that the average level of China's entrepreneurship education is lower than that of GEM. The proportion of university students in China is less than 1% of the total number of graduates, and the developed countries generally account for 20%~30%. In the past 20 years, entrepreneurship has become the fastest growing science field in American universities, especially in business schools and engineering colleges. At present, entrepreneurship education in the United States has been incorporated into the national education system, covering the formal education from junior high school, high school, undergraduate to postgraduate. In China's education system, entrepreneurship education is basically blank.

They all say that entrepreneurship is difficult: lack of start-up capital and rapid development; no brand, difficulty in opening the market, attracting high-quality talent, and difficult implementation.

As the business school magazine says, even in the world's most entrepreneurial America, 40% of all new ventures are less than a year old, and more than 2/3 die before their fifth birthday, and only 25% of new businesses survive for 8 years. What is even more shocking is that most entrepreneurs have little profit. Generally speaking, even entrepreneurs who survive for 10 years only get 65% of their real income value in their previous employment.

Success is not easy. Only those factors that affect the development of start-ups are people, strategy, market, competition environment and so on. And failure is very simple, many of the factors that fail to do well may fail, so that the direction of strategic development of enterprises is small to an incomplete business plan.

Last year, he represented a middle-aged and old people's disease health inspection project. At that time, the project had done a lot of investment advertisements in many financial media. The trend was very strong. Wang saw the first move and then moved to Beijing to join the headquarters to find out the model store. After much consideration, I finally made up my mind to choose this project. However, since the operation of a year, the situation has not been very popular. He invested a total of 1 million 200 thousand yuan before and after the project, and the sales volume was only 340 thousand yuan. Obviously, it was a big loss this time.

Afterwards, it is found that there are such problems in the project itself. At the beginning of the year, Wang had a fever of mind and did not make an objective analysis according to his actual situation. When he talked about the project, he did not make reasonable layout and scientific planning in time. Of course, it is also an important reason why the other side is not in the after sales service. Before joining the company, the other side is always eloquent and irresponsible, depicting a brilliant picture, and repeatedly promises, such as various service guarantee measures will keep up with the cloud. After the comparison, it was found that there were some services, but they were far from perfect.

What do we do? Wang has found our blue and green institution in a desperate way. The whole person has been completely depressed. When we encounter this situation, we are trying to recover the losses by directly integrating resources into the system business for the king. On the other hand, we should provide customized guidance for entrepreneurship so as to help them find ways to avoid risks and steadily expand the market in the future. After that, we also felt a little regret. If we could listen to expert advice when looking for a project, it would not be the case now.

In the past few months, as an international marketing consultant of CEO, I have been exchanging and interacting with the trainees in Beijing and Zhejiang on the invitation to host entrepreneurs. I have discovered the biggest problem and the fear from the psychological head.

Most entrepreneurs admit that we feel fear because we have doubts about ourselves. Do customers really need my product? Is my company still making money? Is there any gain in my marketing promotion?

This fear is so harmful: it always lurks in our hearts, causing us to sweat sweaty, nauseous, depressed, even nervous dysfunction and giggle. It will also be like a devil in our subconscious mind: dreams are dreams, dreams can not be realized.

So many people's courage was swallowed up and became timid. Just think about it. Have you lost your potential customers many times, just because you are afraid of being rejected, and dare not stride forward with your business card? In my more than 20 years of marketing career, I am deeply thinking and benefiting from this story in memory. I hope it will enlighten the entrepreneurs in their future life.

Former British Prime Minister Lloyd George has a habit of closing the door behind him. One day, George and his friends were walking in the yard. Every time they passed a door, George always closed the door behind him. "Do you have to close these doors?" my friend was very puzzled.

"Oh, of course it is necessary." George smiled and said to his friend, "I have been closing the door behind me all my life. You know, this is something that must be done. When you close, you will leave everything behind, whether it's a beautiful achievement or a chagrin, and then you can start again.

To be a happy and successful person, the most important thing is to remember to close the door behind you and learn to forget all the mistakes and mistakes in the past, and not to indulge in annoyance and regret.

"I heard your business report very much, Mr. Yu. But, I, I'm afraid I have no chance in the future."

"How can I say this?" this time it was my turn to be puzzled.

"Because I failed in the two venture, the first cosmetics chain, second children's clothing business..." So, Mr. Li from Hangzhou told me about his entrepreneurial experience in detail.

"Actually, it doesn't matter. You are just walking the wrong way in the direction, way and method of starting a business, not taking the right place at the right time and at the right place. If you have ambitions and are not willing to mediate, if you listen to the opinions of experts, do not hesitate to make mistakes and adjust in time, chances will always be there. Why do you think there is no chance?"

Mr. Lee's experience reminds me of the following story.

A young man came from a large package to find the master of infinite distance. He said, "master, I am so lonely, miserable and lonely. I am tired to the extreme by long trek. My shoes are broken, thorns cut my feet, my hands are hurt, and my blood is bleeding; my voice is hoarse because of a long cry." Why can't I find the sunshine in my heart? "

The master asked, "what do you have in your big package?" the young man said, "it is important to me. Inside is every pain I fall, every time I cry after injury, every time I feel lonely. With it, I can come to you. "

So the great master took the youth to the river, and they crossed the river by boat. When I got ashore, the master said, "you carried the boat on the way." "what, carried the boat on the way?" the young man was surprised. "Is it so heavy, can I resist?" "yes, child, you can't carry it." The master smiled and said, "when crossing the river, the boat is useful. But after crossing the river, we have to lay down the boat and hurry. Otherwise, it will become our burden. Pain, loneliness, loneliness, disaster and tears are useful to life. It can make life sublimate, but it will become a burden to life if it is not forgotten for a moment. Put it down! Child, life can't be too heavy.

The young man put down his burden and continued his journey. He found his pace relaxed and enjoyable, much faster than before. It turned out that life could not be so heavy.

Not long ago, I invited students from Zhejiang University and Jiangnan University to give lectures on entrepreneurship for college students. In the first half of the year, the media interviewed me on entrepreneurial ideas, methods and strategies. This shows that entrepreneurial fever is a common concern of the whole society.

This is the best era and the worst.

150 years ago, Dickens, a British great writer, had such a passage in Shuangcheng. Now, in contrast to the present situation, I think it is an innovative era and an entrepreneurial era. Everything is full of challenges and opportunities. Looking around, how many hot blooded men are dreaming, ready to go, ready to raise the banner of pursuit of wealth, start a business without hesitation, while seeking their own value realization, they also win a wonderful for themselves.

In my eyes, every bitterness and grievance in the efforts of entrepreneurs is sprinkled with sweat and tears, and the process is not as easy and free as outside imagination. On the contrary, it is a competition of endurance. It is a persistent patience. It needs ambitious and passionate, and also needs objective reason and steadfast and rigorous.

This afternoon, two foreign friends came to ask for questions about the choice of entrepreneurial projects. They looked calm on the surface, but the vacant and anxious eyes in my eyes were still caught by me. Through communication, it is obvious that the common problems are that there is enough enthusiasm and lack of reason, too many ideas, but too much confusion and too few ways. Fortunately, they do not act impetuous. "We want to listen to experts' opinions and reduce risks", Mr. Lei told me heartily. In fact, they enjoyed a long time in half a day.

I, after thinking about it, have arranged ten articles about my entrepreneurial experience to dedicate to friends who are now on the road or going to start their own business.

First, we must have a long-term preparation for a protracted war. It is best to integrate our own resources with our own expertise and expertise, to identify projects and boldly try, and at the very beginning, we must have the psychological endurance of the quality of life and the temporary decline in standards.

Two, do not be swayed by others' opinions, avoid swaying by others, swinging up and down, recognizing the truth and going on their own way, ignoring the gossip of the outside world. Shopping malls are like battlefields. Strategies and tactics should be kept secret. No one will be very cautious about forcing them to tell you secrets by deliberately stimulating you.

Three, at the beginning, do not spread around and look forward to cooperation.

Four, the success of predecessors or others can be properly learned. But not blind Copy copy. Other people's success is their own time, place, interests, and specific conditions. They may not be suitable for you. Try to find the right way to find out the best way for yourself. No one can repeat the experience of others.

Five, passion and imagination. The former can encourage oneself to maintain a kind of vigour and vigour at all times. The latter can help oneself overcome difficulties and difficulties in capital, management and marketing, and maintain hopes and dreams.

Six, entrepreneurs must have the prepares to eat big hardships and bear hardships, and never fail to rise again after failing. Similar to the spirit of "repeated defeats and repeated defeats" in the war between Zeng Guofan and the Taiping Army in the Qing Dynasty, it was also like Forbes, the richest figure in mainland China in the past few years, "not to be intimidated by difficulties, so long as we continue to fight and do things that other people do not think we can make a fortune." In those days, Shi Yuzhu and the giant group collapsed and had to be incognito, how down and desolate, but a few years later, "brain platinum" swept the north and south, so that the hidden behind Shi Yuzhu became the focus of attention again. People had to marvel at the tenacity and perseverance of entrepreneurs.

Seven, learn to look at the strengths and weaknesses of your peers. In the face of team members' hesitation and hesitation, apart from broad-minded treatment, they also need to actively reserve talents, which is especially important at the beginning. In this society, no one will succeed casually. Starting a business is like fighting in a battle. Someone is going to escape and someone will never go back. At this moment, don't sigh, and don't lose heart. Because we start to recruit troops immediately, we will not give up and give up until the last minute. Only after such a tempering process can we wash away childish and pure, and keep moving towards the world. Mature and experienced, dealing with problems will become more and more handy, and be able to get the final victory.

Eight, we must pay attention to team partners, a team must have a unified value core concept, pay attention to play everyone's expertise and role, remember that a person can not start business, just like Lenovo's Liu Chuanzhi, Baidu's Robin Li, seemingly the success of personal efforts, in fact, a team is playing a role;

Nine, we must continue to learn. In recent years, social development has changed so fast that new things and new terms have emerged. Financial information, national policies, Internet and entrepreneurs should keep pace with the times, learn new things constantly, and accept new ideas and new things.

Ten, good living habits and healthy body are the prerequisites and powerful guarantee for developing a career. Even if the work is busy again, there is no rule, nor can we ignore it.

As an influential international marketing consultant in China, it is a low-cost marketing general market solution manufacturer. It is led by Yu Fei, the ten outstanding marketing people of China. It will provide targeted training, guidance and advice to more interested students and people from all walks of life, and guide them to avoid risks in the flood of entrepreneurship. Now I dream of winning wealth and building my own heaven and earth.