Traditional Department Stores Are Facing Big Differences In New Shopping Centers.

< p > similar to Hua Tang, Parkson's large country pavilion bridge is also a gathering place for the high-end communities, such as Vanke Lanshan, Regal Court, Jinhai international, and even the top mansions, Jinmao Prefecture, but these communities have not brought much customer flow to Parkson.

When Parkson posted the shop, the surrounding residents were not surprised.

"The brand is small, the surrounding shopping environment is bad, if it is not for the use of shopping cards, I will not go."

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Less than P, department stores were closed, and upstream and downstream businesses were also affected.

A well-known a href= "http:// www.91se91.com/news/index_c.asp" > clothing group < /a >, owns many fashion brands, almost every shopping mall can see their figure.

In the near future, the group has slashed the number of employees inside the company, and the primary target of layoffs is the Department responsible for store design. The main reason is the sharp reduction in the scale of shops and the closure of many stores in the near future.

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< p > in the traditional "a href=" http:// "www.91se91.com/news/index_c.asp" > department store < /a > declining, shopping centers are popular, and some new experiential shopping centers are full of popularity.

Take the northern Fourth Ring Road as an example, unlike the halls of Asian Sports Village, it has become the most popular shopping place in the region for only a year and a half.

Compared with traditional shopping centers, ocean future square has more elements of life experience.

During the design, shopping malls increased the experience of catering, children's amusement parks, sports and leisure, and set up cafes, bookstores, ice rink, giant screen theaters and other supporting facilities in the shopping mall to resist the impact of online shopping on the retail industry.

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< p > Jiuxianqiao a href= "http:// www.91se91.com/news/index_c.asp" > shopping center < /a >, although many shopping centers are weaker than those in the business district, as of May this year, the rental rate of shopping malls has also reached 94%.

According to the relevant person in charge of Yedi port, Yi Di port made detailed and accurate market research on the location and pportation network, the target tenants and consumers in the surrounding area at the beginning of its establishment, and positioned it as a comprehensive commercial project dominated by retail, integrating commerce, shopping, hotels and leisure.

Under this positioning, the team has designed a rich brand portfolio for the port.

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In addition to that, P has another five star cinema in Jiuxianqiao, a bookstore specializing in children's District, and a large number of supermarkets that import large quantities of organic and imported products for quality consumers.

In addition, the shopping environment of Yedi port is also the main reason for attracting many fashionable people. The winter garden with an area of 2400 square meters is designed with unique dynamic glass roof and curtain wall, which makes the indoor comfort and outdoor landscape merge and merge seamlessly with 17 hectares of outdoor park.

The unique shopping environment not only attracts the surrounding passenger flow, but also favors the petty bourgeoisie in many other areas.

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< p > however, not all the main shopping centers can harvest high popularity.

At the end of last year, the Aegean Sea shopping center was equipped with 20 thousand square meters of huge food and beverage matching. Many fine food brands, red star Pacific studios, Windsor KTV and cloud Shang tribal golf clubs and large children's experience areas were introduced. The experience in Aegean Sea shopping center can be said to be the ultimate, but the effect of harvest is very difficult to satisfy. Unlike many shopping centers, the restaurant brand of Aegean Sea shopping center has a low attendance rate.

Insiders pointed out that although the experience oriented business is the main form, the links between the shopping centers of Aegean Sea shopping center are not closely linked, and lack of personalized color. This may be the main reason why Aegean Sea shopping center is not popular at present.

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