Beijing Changan Shopping Mall Pformed Into "Community Department Store"

< p > < strong > looking for a href= "http:// www.91se91.com/news/index_c.asp" from the side > consumer > /a > /strong > /p >

It's a little surprising that P Changan has made its identity so easy and approachable.

Originally, in 1990, when the mall opened in Chang'an Avenue, it was the first department store in the city that had elevators and uniform workers.

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< p > shopping mall is indeed a high-end and excellent route from the beginning of its opening.

Yu Juan, general manager of shopping malls, said that the Changan shopping mall, which is 24 years old, can not only face the competition of more and more department stores in Chang'an Avenue, but also suffer from the rapid rise of e-commerce online shopping.

How to highlight the tight encirclement? The mall has focused its attention on the 40 thousand white-collar residents and around 30 large white collar workers.

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Less than 9 days ago, the shopping mall in Changan has conducted more than 700 questionnaires and surveys to study the structure and consumption habits of residents in the P community.

It turns out that 90% of the respondents spend 1 to 5 times a month in Changan shopping malls.

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< p > "this tells us that in the era of online shopping, shopping mall is still our old neighborhood."

Yu Juan said that this data has greatly encouraged their confidence in positioning "regional department stores".

The investigation in the shopping mall also confirmed the judgement: when the door opened in the morning, the nearby uncle would visit the supermarket; during the lunch break, the white-collar workers were shopping nearby; in the evening, a large number of surrounding family consumption groups were ushered in.

As a result, Changan shopping mall began to attract more attention to attract and serve the surrounding residents and white-collar workers.

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< p > < strong > telephone delivery elderly most welcome < /strong > /p >

< p > page to read the "telephone ordering commodity manual" in Changan shopping mall. The old man who lived in Yue Tan Street quickly got a special spoon of paper, copied the phone and dialed the hotline.

This is the seventh time that the elderly have made telephone shopping this month.

"There is no elevator in the living building. When you buy something, you feel guilty when you think of climbing stairs.

Call now. "

The old man laughed.

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Less than P, the goods selected can be pported to the consumers within 1.5 kilometers of the shopping mall, without any amount limitation, and they will be delivered on the order of 12 noon before the day after 12 o'clock.

It is very convenient for Ji Fushan, who does not understand online shopping.

Feedback from shopping malls also shows that telephone delivery is most popular among the elderly.

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< p > in addition, shopping mall supermarkets also set up a green shopping channel for the elderly to reduce the time for the elderly to check out, and the 5 layers of food stalls are all available for old age vouchers and handicapped coupons.

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< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > service door-to-door /a > keep heart. < /strong > /p >

< p > last year, Changan shopping mall also advertised in the media. This year, Yu Juan said that advertising fees should be changed to serve the activities of the surrounding people.

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< p > > the shopping mall has set up a small group of love, regularly walks into every community of the moon Lane Street, teaches residents how to identify safe and healthy food in daily life, introduces a href= "http:// www.91se91.com/news/index_c.asp" suitable for the elderly, foot arch type protective shoes < /a >, brings free service items such as spectacles and trousers to the community.

When the residents of the community benefit, they naturally add the score to the "community department store" of Changan shopping mall.

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