Kunming Homogenization, Electricity Supplier Serious Impact

< p > < strong > colorful ME TOWN < a href= "http:// www.91se91.com/news/index_c.asp" > experiential format < /a > proportions increased < /strong > /p >

< p > just entering the gate of colorful ME TOWN, you can smell the aroma of food coming from the first floor, down the stairs, and then come to "MY FOOD Food City".

As a senior food buyer, all kinds of restaurants are bright. From cold drinks to desserts, from cooking to hot pot, the choice of space is very large.

In addition to the local specialty restaurants, fresh food restaurants such as Southeast Asian restaurant, man Yue Xiang and Brazil barbecue are also very popular.

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< p > reporter noted that more than half of the restaurants have a row of seats at the entrance.

It is understood that every day after five p.m. is the peak passenger flow, many shops are overcrowded, and need to sit in line to enjoy the delicious food.

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< p > reporter noted that in addition to the negative restaurants on the first floor, almost every floor has a restaurant, the Burger King on the 1 floor, the little tea restaurant on the 3 floor, the warehouse bridge on the 4 floor, and the Lai Lou, Da Chi men, Niu Zhilan on the 5 floor.

At four fifteen, although there was no meal yet, there were many diners in Starbucks coffee shop, fresh taro fairy shop and so on.

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< p > from the perspective of the layout of the whole industry, the first floor of the building mainly deals with cosmetics, brand care products, jewelry, fashion men's clothing and quality leather goods. The two floor is mainly clothing, with a small number of home furnishing and fashion accessories; the third floor is a theme Commercial Plaza, which mainly includes children's clothing, infant supplies and children's toys; the four floor is clothing and video game area; the four floors and five floors on the ground are cinemas and restaurants.

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< p > according to a staff member, the video game city on the 4 floor is being renovated, originally a clothing store.

In addition, the reporter saw that 3 floor children experience many parents in the shop with children playing games.

In the movie theater on the 5 floor, the breakup master, Transformers and little time are showing.

Zou Peicheng, who came to see a movie with his boyfriend, "before seeing a movie, they chose to go to Nanping Street. But since the opening of colorful ME TOWN, this is the base camp with boys, watching movies, eating, playing video games......

All kinds of fun can be enjoyed here. Why run downtown? "/p.

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > shopping center < /a > adjust to find a way out > /strong > /p >

< p > from the above survey, we find that most shopping centers are slowly coming out of the standard, gradually looking for their own characteristics, from adjusting the proportion of formats to updating the brand, seeking a broader space for development.

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Mei Yongfeng, general manager of Yunnan Shenzhou Tianyu Real Estate Co., Ltd., general manager of business management center, believes that adjustment is always the theme for shopping centers. P

There are two main reasons for the adjustment of shopping centers: first, the reasons for themselves, the optimization of shopping centers' formats, the elimination of bad income businesses, the introduction of larger formats or brands that can contribute to shopping centres, and the improvement of the overall income level; two, external causes, the rise of new shopping centers and the increasingly fierce competition environment. The original shopping centers will have to update and adjust their formats to form stronger core competitiveness so as to be able to take a foothold in the market. Therefore, adjustment of formats is essential for shopping centers.

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< p > for the adjustment of shopping center's format, some experts believe that the impact of electric business is the main reason.

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< p > Kunming wind bell Market Research and consulting agency CEO Shiyuan believes that with the advent of the Internet era, people's consumption habits have changed from traditional physical shop buying mode to online consumption, which has great impact on the retail industry of shopping centers, especially clothing.

Now we are going shopping instead of going shopping. Instead, we are going to eat, drink and play, and experience consumption. Now the consumption pattern has changed.

Therefore, the impact of the electricity supplier is the main reason for the shopping center to adjust its format and seek new opportunities for development.

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The rapid development of < p > < a href= "http:// www.91se91.com/news/index_c.asp > > Electronic Commerce < /a > has gradually changed the way of consumption.

Shopping websites, represented by Taobao and Dangdang, have gradually become people's consumption platforms. Online shopping has become a trend. People can choose many kinds of goods without leaving home, and people's consumption habits have undergone great changes.

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< p > for this, Liu Houqiu, a senior businessman in the industry, said that the former shopping centers were mainly merchandise sales, but now they have been pformed into a shopping center dominated by consumption experience, which has been pformed from the past material needs into an emotional demand.

People go to business circles, mainly friends or business needs.

We now go somewhere to eat and sing, not necessarily because the food in that place is special, or what is special in singing, but because the line of pportation between us and the people we want to see can be well combined.

In addition, the impact of e-commerce on shopping centers is relatively large. Our daily necessities can be purchased online and do not need to go shopping. Now the shopping center is largely pformed from pure material satisfaction to experiential consumption.

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