Chuan Suning And Wechat Cooperate In Depth O2O

< p > it is understood that the cooperation between the two sides will start in August. The first phase will release 818 red envelopes on the WeChat platform, and the scale will be close to two times the 1 billion yuan of Jingdong 618 celebrates.

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The cooperation between WeChat and < a href= "http:// www.91se91.com/news/index_c.asp" > Suning < /a > is true. For Jingdong mall, which has reached a strategic cooperation agreement with Tencent, whether it will face the situation of "two tiger competing", Jingdong public relations department claims that "do not understand the situation, do not exclude speculation P".

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< p > AI media consulting CEO Zhang Yi analysis, Tencent internal gradually WeChat and mobile QQ and other mobile resources platform, for equity investment relations strategic partners, still with other partners alike, in accordance with this principle, WeChat is not only open to Jingdong alone, the foregoing news is impossible.

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< p > reporters learned that Suning Appliance was attacked by the Internet business enterprise headed by Jingdong in recent years. It was forced to pform and build its own B2C website suning.com. In 2013, it changed the name of the company to "Suning cloud group Limited by Share Ltd" to better adapt to the business scope and business mode of the enterprise.

The so-called "a href=" http://? www.91se91.com/news/index_c.asp "Yun Shang < /a" refers to the new retail mode of "store business + electricity supplier + retail service provider".

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< p > however, home appliances expert "a href=" http:// "www.91se91.com/news/index_c.asp" > Liu Bu Wei < /a > indicates that after the pformation, suning.com did not expect a substantial increase, which might make Zhang east very anxious.

Therefore, some special measures should be taken, such as cooperation with WeChat. It is possible to achieve sales channel expansion through WeChat's traffic entrance.

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< p > China's electronic retail market data monitoring report released in 2013 shows that the scale of China's online retail market in 2013 amounted to 18851 billion yuan, representing an increase of 42.8% billion over 2012, representing 8.04% of the total retail sales of consumer goods.

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< p > Jingdong accounts for a breakthrough of 100 billion yuan in the whole year of 2013, a growth rate of around 40%, and a sales volume of 21 billion 890 million yuan (including tax) on Suning online.

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< p > "it is hard to say whether WeChat can significantly improve its sales performance."

Liu Buchen said.

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