Lin Zhong Ke: Why The Mainland'S Shopping Malls In Recent Years Have Not Been Abroad For Decades?

< p > < strong > knowing the broken window theory can save many a href= "http:// www.91se91.com/news/index_c.asp" > maintenance cost < /a > /strong > /p >

< p > < strong > reporter: "asset management" still sounds very deep. How can we understand the management of the assets of the mall staff? < /strong > /p >

< p > Lin Zhong Ke: asset management is comprehensive and has a broken window theory. It is the reason that asset managers must understand.

This theory came from an experiment conducted by an American psychologist, where a car was placed in a poorly regulated area where black people lived, and the experimenters first broke the window and put it there.

On the first day, no one came; the second day, someone broke the other windows of the car; on the third day, someone stole the audio from inside; at the beginning of the fourth day, someone dismantled the things that could be removed, and finally the tire was dismantled.

In the same way, it extends to asset management, for example, if we are sitting on this sofa, if we break a small hole and do not maintain it, then it will become a big hole slowly.

For example, if there is a litter on the ground, no matter two days a day, no matter what happens, there will be more and more rubbish.

Asset management needs prompt discovery and timely maintenance.

The real success or failure lies in the ignorance of this theory.

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< p > < strong > reporter: will asset managers specifically learn this? < /strong > /p >

< p > Lin Zhong Ke: this theory is very important. In foreign countries and in mature shopping malls in Hongkong, we must learn this theory.

And then convey this theory from the top and middle level to the bottom.

Asset management must have a long-term vision. Although it costs a lot of energy to do every day, it needs to be careful every day, and it needs to be maintained in a timely manner. But in a few years, you can see the effect.

Why do we have a few years of shopping malls in the mainland that have not been abroad for decades? I have met many investors, and seen a broken market, a high depreciation rate, and may still buy it at the end, but it will put the price down very low, and investors will need to spend a lot of maintenance fees.

It is very likely that the money you spend on assets management and operation is not enough to cover the final maintenance cost.

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< p > < strong > toilet management has a thick pamphlet as reference < /strong > < /p >

< p > < strong > reporter: can you take out one aspect of the shopping mall to explain specifically how to manage it? < /strong > /p >

< p > > a href= "http:// www.91se91.com/news/index_c.asp" > Lin Zhong Ke < /a >: Taking toilet as an example, most of the women in shopping are women, and women pay great attention to the bathroom environment.

The quality of toilet directly reflects the operation and management level of shopping malls.

Bathrooms must be equipped with a cleaner, but the same is equipped with a cleaning staff, the effect is also a great gap.

For example, the Danish ISS, which is a cleaning service based facility service company (now the largest in the world), has a thick brochure for cleaning management of toilets, which is for managers to refer to and regulate cleaners.

For example, the washing table should be kept clean and no water drops. From this point alone, many cleaners in the high-end shopping malls in the mainland can not do it.

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< p > < strong > reporter: even if the cleaning staff is doing well, can the bathroom environment be guaranteed? < /strong > < /p >

< p > Lin Zhong Ke: the management of the bathroom is very particular from the beginning of material selection. If we use many stone materials, those small holes will not only breed mold and produce spots, but more importantly, they will absorb the smell.

Once the smell is absorbed, it will be difficult to get rid of it. It is very troublesome, so material selection is very important.

And the exhaust system.

The really good toilet is not any unpleasant smell, nor will it be humid or stuffy. This requires the proper design of the independent exhaust air conditioning device.

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< p > < strong > reporter: in addition to the above basic principles, what other aspects of the bathroom do you think can be improved in the mainland? < /strong > /p >

< p > > Lin Zhong Ke: in foreign countries, women's toilets often provide women's sanitary boxes regularly for garbage disposal, or provide small bags.

It seems that the service is not popular in the mainland, but we can not turn a blind eye to it.

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< p > > strong > shopping mall night < a href= "http:// www.91se91.com/news/index_c.asp" > asset management /a > test more people /strong > /p >

< p > < strong > reporter: there are many shopping centers that will use vertical greening. Should this piece be maintained at night? < /strong > /p >

< p > Lin Zhong Ke: in fact, the shopping malls in the evenings will be more busier, and the scope of work will be more professional.

The vertical greening mentioned by you is a professional gardener cutting pruning leaves in the evening.

In the evening, there are professional floor cleaners, including crevice, floor wax, chewing gum and so on.

In addition, the maintenance of facilities and equipment is also carried out in the evening.

It can be said that if we need 10 people to work in the daytime, we may reach 50 in the evening.

These people usually work from 11 o'clock in the evening until five or six in the morning.

Of course, evening Management Coordinator will also be more professional, security can not relax.

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P: < strong > reporter: are there any challenges in asset management of some personalized shopping malls that display art exhibitions? < /strong > /p >

< p > Lin Zhong Ke: in general, a professional team is recommended to maintain and maintain artwork.

In general, asset management is an integrated system.

At present, we are more familiar with the developers, Taigu real estate is the benchmark.

It has over 100 years of history and precipitated many English management wisdom.

If something happens to them, they will write down, summarize their experience, and become a work rule or write into a lease contract.

So the lease of Tai Koo is very thick.

This is not what a person can do. It must be an entire company that knows this and knows the benefits of doing so.

It is a well deserved "management control". It is more willing than any other developer to pay attention to management norms, personnel training and implementation to every level of personnel.

If asset management is well done, the market will have more room for appreciation.

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< p > < strong > problem Solitaire < /strong > < /p >.

< p > < strong > the last guest of the Foshan Guangfo Zhicheng commercial real estate investment Co., Ltd., the Yellow River asked Lin Zhong Ke < /strong > < /p >

< p > strong > Q: how do you view the input and output of asset management of commercial projects? < /strong > /p >

< p > A: investment in asset management is focused on professional skills, experience and human resources.

To carry out effective asset management, we need to understand and predict the market fully. At the same time, we need to avoid and control risks, plan and maintain equipment and assets, maximize the profit of assets in operation, such as raising rent by optimizing the tenants and reorganization of formats, or increasing revenue through various promotions.

Effective asset management can enhance asset value, reduce operating costs and equipment wastage.

But at the same time increase revenue.

Successful shopping mall asset management requires good tenants, format combinations, positioning and business direction.

Tight control of rental income through software analysis.

Take the Hongkong leading exchange as an example, after the listing, the commercial management of all regions should be unified so as to raise the rental income by 30%.

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