Alibaba Wholly-Owned Acquisition Of High German Lu Zhaoxi CEO

Insiders pointed out that the integration of UC and O2O in the future could form a resultant force, but enhancing the core competitiveness of the company is more important than offline, but offline. At the same time, the future fate of Gao De, who has lost autonomy, will be handed over to the mobile division, whether it will repeat the phenomenon of leaving the entrepreneurial team due to Internet acquisitions.

　　 Adjustment of the High German framework

In May last year, Alibaba won 28% of the High German market for $294 million.

In February of this year, Gao de announced that he had received Alibaba After the completion of the transaction, the company will become a wholly owned subsidiary of Alibaba.

In April this year, Gould formally announced a definitive takeover agreement with Alibaba. Alibaba bought the remaining 72% of the High German stock and estimated the value of the stock on the basis of full conversion and diluted shares, which was about $1 billion 500 million.

It is understood that at a special shareholders meeting held in the early days of Gao De, shareholders of the company voted to adopt the privatization agreement signed by AliETInvestmentHolding, a wholly owned subsidiary of Alibaba Investment Limited, which was announced in April 11th.

According to the agreement, AliET will be incorporated into Gould, and after the merger, Gould will continue to operate as a wholly owned subsidiary of Alibaba Investment Limited. Gould shareholders will receive $5.25 per share or $21 per American depositary share (ADS).

The Alibaba has made a larger adjustment to the organizational structure of Gao de. Lu Zhaoxi will take the lead in Gao De's CEO in person. The original Gao de holding CEO Cheng will remain in Gao de from Wu Hui and take up the CEO special adviser of Gao de holdings. Zhang Qin served as COO, responsible for navigation and data production. He set up the mobile Internet division and Yu Yongfu served as general manager, reporting to CEO respectively.

Insiders say Zhang Qin will be in charge of carrier business, government and enterprise products, automotive applications and technology support platforms, while Yu Yongfu will be responsible for big data and mobile centers, traffic information and 3D business, mobile terminal products, market public relations, mobile application business and cooperation.

For this high German internal massive exchange, Huang Yuanpu, a co founder and O2O industry analyst, told the daily economic news reporter that Yu Yongfu is a pure Internet origin and is more suitable for the transformation of Gao De to the Internet. But from the industry point of view, the acquisition of M & A has little effect on 1+1>2. At the same time, the High German team can bring the company on the market and maintain a leading position in the field of vehicle navigation and mobile map for a long time. It is certain that there is a certain ability. After the completion of the purchase, whether the High German entrepreneurial team will leave is unknown. How to comment.

　　 layout O2O

In mobile Internet Era The role of maps as an entry is constantly being strengthened. It can be said that China's Internet BAT (Baidu, Alibaba and Tencent) three giants have already made good arrangements in the map area, from Alibaba to invest in High German to complete wholly-owned acquisitions.

And the wholly-owned acquisition of Gao De, Ali's idea is to integrate its service platform with Taobao's local life and Gould map and navigation application, which is also the focus of Alibaba layout O2O.

Hong Bo, an Internet commentator, said Alibaba group could buy Alibaba O2O after buying high German. He believes that in addition to the already successful e-commerce business, Alibaba has left little room for investors to imagine, while WeChat payment and WeChat O2O are growing very fast, which will further expose investors to the future of Alibaba. Therefore, Alibaba needs more imaginative business, and O2O is an important area.

It is worth noting that Alibaba said that after full integration, the group will take advantage of cloud computing, big data, e-commerce, UC browsers and Shenma search resources to support Gould holdings in the map, navigation and mobile life services to continue to grow bigger and stronger. That is to say, relying on the huge mobile traffic provided by UC, combined with the High German map, Ali will complete the integration of mobile traffic and maps, and get through the O2O with the trend.

However, Huang Yuanpu believes that map as the value of O2O is not the most important. The traditional e-commerce is different from O2O. The traditional electricity supplier is the traffic + payment tool + distribution capability. O2O is the upper level traffic + middle level business information + offline service capability. According to the logic of this traffic, it only fails to get through online, and lacks the ability of offline. "In solving the O2O industry chain, online is not the most important thing. Now we have begun to develop the offline team. We have failed to rely on online traffic, and the ability to control the line will not be good enough." He said.