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"Leather Shoes Boy" Dialogue Anta Executives Deserve Attention

2014/7/21 17:56:00 24

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Leather Shoes Guy Anta Executives Concern

< < a href= > http://sjfzxm.com/news/index_s.asp > > < /a > brand and distribution channel. The role of leather shoes on behalf of processing is often very passive. Without order, the factory immediately fell into a state of stagnation. However, at present, I do not have enough funds to build the brand. Should I set up a distribution shop steadily? "Has been doing leather shoes for two years, and Huang Junye, President of the KAB Venture Club of Sichuan Normal University, has recently thought about how to spanform from the replacement process to the passive one. 
 July 15th, 86 College students including Huang Jun ye, chairman of KAB Venture Club, went to Jinjiang to talk about 3 executives of Anta sporting goods company. 
 in the face of the doubt raised by Huang Jun ye, Ding Zhimin, assistant director of the board of directors of Anta group, has offered three "packages": first, you can set up an e-commerce platform to avoid dealership links; second, divide the market into a specific consumer group; third, continue manufacturing and accumulate original funds. 
 < a href= > http://sjfzxm.com/news/index_x.asp > listening to < /a > Ding Zhimin's suggestion based on Anta's own development process, Huang Junye was inspired. "Although I understand that the processing profit of a pair of brand shoes is several times higher than that of ordinary shoes, the establishment of brands is obviously not suitable for our small business. It is probably worth trying to start from the market segmentation and reconsider the way to build brand and distribution channels. After the meeting, Huang Junye immediately telephones with his partner in Sichuan, expressing his intention to focus on the elderly leather shoes market. 
Ding Zhimin and P shared the entrepreneurial experience of Anta. During the 1991~2000 years, Anta mainly engaged in the processing and manufacturing of sports shoes and the OEM business. He called this the first stage. In the second stage, Anta began to build its own brand, starting with Kong Linghui, the famous table tennis player, Anta gradually sponsored CBA (Chinese men's Basketball League), Olympic Games and other sports events. "At present, the market share of Anta in China is the first place in domestic brands, the world's third." 
Less than P, Anta has attracted the attention of another "leather shoe boy" from the processing and making of sports shoes to the establishment of brand and the experience of becoming a world famous brand. Wang Yingzheng, chairman of KAB Venture Club from Wenzhou vocational and technical college, besides selling eggs, is also engaged in leather shoes accessories processing. "Everyone is a project partner, and I always want to fill loopholes in production management. As a project leader, what do you think of the relationship between business partners and friends? In the face of controversial decisions, what if I cut everything across the board and affect the feelings of the partners? "Wang Yingzheng encountered business and emotional embarrassment. His frequent negligence made him distract the production while he was running out of business, but the relationship between his good friends led him to take the lead. 
 "at the beginning of the business, it is inevitable to find partners. Although the starting point is the same, the team must have a core. In the face of different voices, reasonable adoption, unreasonable in accordance with established ideas to do, team leaders have the ability to decisiveness. The director of production of Anta group also told him that we should not be afraid of suffering if we want to start a business. "In the early days of Anta, I also have to do some non essential front-line work. These are very normal. Today, before I met you, I was still working hard, and my sweat was not done yet. 
 there are some big "a href=" http://sjfzxm.com/news/index_x.asp "student" /a KAB entrepreneurship club president is starting a business, such as capital, team and marketing problems often troubled them. Wang Yali, of the Nanjing Agricultural University, who is a fresh fruit business, asked: "if we have limited capital, should we care about sales or brand at the beginning of our business?" "just like the 85 year old Zhu Shijian's orange, we will sell the product well, sell it up naturally, and the brand will go up." Ding Zhimin thinks this is different from barrel theory. For students with limited resources, they can make a project stronger and make up for other shortcomings through social allocation. 
 there are also some problems raised by the students, such as how to break through the homogenization market, the team management should be flexible, and the marketing strategy of traditional shoes and clothing industry under the trend of soft electricity and electricity supplier. All 3 executives of the company have answered them one by one. 
On the afternoon of P, the chairman of the KAB Venture Club also went into the "China Shoes Capital e-commerce center", visited the center service area, the network business area, the university student business park, and so on, and understood the center's preferential policies for university students' entrepreneurship. In addition, the students raised questions and expressed their intentions on the cooperation between schools and enterprises in different places, in different places, in the field of brand interaction and mutual assistance.