Anta Enters The List Of The 500 Most Valuable Brands In The World In 2020

A few days ago, the international brand value assessment authority Brand Finance announced the list of the 500 most powerful brands in the world (The Brand Finance Global 5002020) in 2020, including 76 Chinese brands listed on HUAWEI, Alibaba, Anta and ICBC, and Anta became the only Chinese sporting goods brand on the list.

Founded in 1996, Brand Finance is a global independent third party brand value assessment and information agency. It is also one of the world's five largest brand value evaluation authority. The annual list of the 500 most valuable brands in the world is identified by quantifying brand equity, brand performance and business income, and its professionalism and independence are widely recognized worldwide.

　　 Anta group 2019 brilliant results on the impact of the 2020 epidemic to maintain an optimistic attitude

2019 is the year when Anta group took off. Before it released its announcement of group performance in 2019, in 2019, Anta group's annual revenue reached nearly 34 billion yuan, an increase of more than 40% over the same period, and maintained a high growth rate for 6 consecutive years, ranking the forefront of the industry. According to the annual report, in 2019, Anta group created a number of new development records. The annual report is the most brilliant annual report of Anta group since its listing.

In 2019, Anta Group continued to deepen its development strategy under the "single focus, multi brand and all channel" development strategy, creating the "three brand group" plus the "three big sharing platform" mode, so that many brands of their brands have improved in brand strength, commodity strength and retail power, and the ability of multi brand incubation is highlighted.

According to Nelson's 2019 consumer survey, Anta brand ranks among the forefront of China's sporting goods market in terms of brand equity index, brand first mention, preference and purchase rate. Consumers think Anta products are of good quality, "national goods" and "representing China" are the most prominent memory points.

2020 the outbreak of the new crown pneumonia outbreak in recent years has brought many impacts to the sports industry. However, Anta group has maintained a positive and positive optimism. The group has already acted in the areas of super cost control, consumer community marketing, flexible supply chain, and electricity supplier innovation, so as to offset the impact of the epidemic.

It is reported that after the outbreak, Anta group has increased the promotion of FILA online business. Meanwhile, it has effectively negotiated with the main department stores, Party A and stores to rent the stores and shops, so as to reduce rent and reduce the ratio of rental to sale, so that the operation cost can be effectively controlled.

Ding Shizhong, chairman of Anta's board of directors, said that Anta has been the first to recover from the inventory crisis of the whole industry in 2012, believing that the industry will recover after the outbreak. Anta's goal of achieving 200 billion yuan in 2025 will not change.