The Performance Of The Domestic Three Giants Is Good, And The Sports Brand Is Positive.

The enthusiasm of sports brands seems to have not been extinguished by sudden outbreaks. At present, the domestic sports brand Anta, XTEP and 361 degree annual reports have been released. Overall, the performance of sports brand last year has steadily increased. In the case of better performance, the epidemic has a certain impact on most sports brands, but these sports brands are not pessimistic about future development.

　 Sports brand performance steadily and steadily

In the sports brand that has released the annual report, Anta is still in the lead, giving up a surprising "report card". Its performance report released last year showed that last year's group revenue reached 33 billion 930 million yuan, an increase of 40.8% over the same period last year, and the profit attributable to shareholders increased by 30.3% to 5 billion 340 million yuan. Anta group's various business indicators are healthy and have the best performance in history. It has maintained rapid growth for six consecutive years and is firmly in the forefront of the industry.

XTEP's performance report last year showed that the group's revenue grew by 28% to 8 billion 183 million yuan last year, and its operating profit increased by 18% to 1 billion 234 million yuan over the past year, thanks to the promotion of product upgrading and the vigorous development of the consumer market in the domestic sporting goods industry. The average share holder's profit increased by 11% to 728 million yuan over the same period last year.

The 361 - year performance report showed that group turnover increased by 8.6% to 5 billion 630 million yuan last year. As the two core categories of the group, footwear products and clothing products showed an upward trend, sales grew by 7.9% and 3% respectively. It is worth mentioning that the turnover of children's clothing increased by 22.4% over the same period last year, accounting for 17.7% of the total turnover of the group.

Li Bin, a clothing industry expert, told reporters that with the increase of residents' consumption level, the consumption demand of sports will increase and present a trend of diversification. According to the PWC sports industry survey 2019, the global sports market is expected to grow at a rate of 6.4% in the next three to five years.

At the same time, basketball, e-sports, football and urban light sports are among the ten most potential sports growth potential. In addition, some new projects such as skiing and cycling have begun to show strong growth and great potential for growth. Li Bin believes that these market demand will accelerate the growth of sports brand performance in the future.

　　 Sports brands are not pessimistic under the epidemic.

However, sports brand is not smooth sailing on the road of development. The spread of the epidemic has brought great difficulties to sports brands. It is reported that the Tokyo Olympic Organizing Committee said that the Tokyo Olympic Games, scheduled to be held from July 24th to August 9th this year, will be postponed to 2021.

As a "sports year," this year, many sports brands are high hopes. According to the scheduled timetable, the world cup competitions such as the European Cup, the world volleyball tournament and the table tennis world table tennis championships are held in this year except for the Tokyo Olympic Games. The present situation is a great loss for sports brand.

But the attitude of domestic sports brands is not pessimistic. Take Anta as an example, Anta has successfully changed fie into a growth engine for growth. This successful acquisition case has given Anta more "bottom line" for the future. Although Anta has invested heavily in the acquisition of amamin sports, the outside world has many doubts about whether Anta can successfully operate amamin sports, but Anta's relevant official told reporters that amamin sports helped to increase Anta's performance in the professional, niche and niche markets, and helped Anta reduce its dependence on the Chinese market and push the business to the world.

In addition, Anta's relevant officials said that amamin sports is mostly winter sports brand, and is expected to enhance Anta's ability to cash in the 2022 Beijing Olympic Winter Games. Anta told the media that Anta will actively increase the ice and snow sports related products, and will launch ice and snow products in November this year.

In addition to Anta, XTEP, 361 degrees, the epidemic is also actively helping themselves. XTEP speeds up the transformation of cloud sales, and the online Mini program of XTEP campaign + has been launched on more than 4000 XTEP stores nationwide. According to Sun Jiehui, director of XTEP brand Century Towers store, the salesperson is personally broadcast live with goods, and within a few minutes of the live broadcast time, there will be more than a dozen pairs of shoes, which is much higher than that of offline stores.

361 degree plus online business. During the epidemic period, 361 degrees will transfer sales to e-commerce platform, increase the "WeChat small program" and other ways to enhance online marketing, so as to reduce the impact of the epidemic on the retail end.

In addition, in March 19th this year, the chairman of the 361 degree company, Ding Wu, added 6 million 776 thousand shares of the company's stock, which accounted for about 17.03% of the total issued share capital of the company, showing confidence in the company's future prospects and value.

Li Bin told reporters that the epidemic affected a wide range, but "danger in the organic", in the short term, the entire sporting goods industry is facing some adjustment; in the long run, this adjustment also forced enterprises to improve production capacity, logistics, supply chain and other aspects, but also to enhance the risk management and control ability of sports goods.