New Ideas For Pformation And Adjustment Of Shopping Centers And Opening Up "Marriage Night Market"

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< p > in May 1st of this year, a night market named "night food" in Shanghai opened in the open square of thousands square meters of Commercial Plaza in Baoshan green new city. It opened for more than two months.

According to the search network, a large part of the night market owners came from the famous Peng Pu night market.

At the end of November last year, the "Peng Pu night market", which was famous for driving the bus, was completely banned by the relevant departments in Zhabei District.

Nowadays, the old night market team has been "incorporated" by the green space. Once the popularity of Peng Pu night market is expected to revive quietly in this regular night market, it will bring new vitality under the rational planning and unified management.

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< p > < strong > Peng Pu < a href= > http://www.91se91.com/news/ > > night market > /a > Greenland is compiled > /strong > /p >

< p > Greenland new metropolis is the first commercial plaza built by Greenland Group in Baoshan (opened in January 23, 2013). As a new commercial landmark of Baoshan, the new green metropolis has attracted famous businessmen such as Tesco, Starbucks, Watsons, Bao Yan 1 and Xin Xiang Hui.

But now Tesco has retired.

The high repetition of brands is evolving into a new round of homogenization, especially in the highly developed city of Shanghai.

Baoshan Wanda Plaza, which is not far away from the new green metropolis, relies on Wanda's super brand appeal, plus last year's performance of about 1 billion 200 million, which is a great pressure to the Greenland new city, which has only one way to go (Gongxin Road).

How to pull back a game? It is an inevitable choice to take the road of differential competition.

Search network found that after the ban Peng night market was banned, the representatives of the booth owners and the green side made a two-way connection. Finally, some of the owners of Peng Pu night market turned to the "night food" night market located in the green capital of new city, ending the formerly simple and extensive business model and starting the regular camp.

After nearly 3 months of operation, the popularity here is gradually gathering.

Every summer night, many surrounding residents are attracted to visit the night market to enjoy the cool weather.

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< p > in addition, on the sidewalk along the east side of Gongxin Road, which is separated from the night market by "night food", there are still some department store stall owners of the original Peng Pu night market and the "dark cuisine" food stall owners who continue to run "guerrilla" with the city management.

According to some "night food" night market stall owners, green area or intends to the original Peng Pu night market "dark cuisine" to comfort, in the green new city will create a new food plaza.

Reporters noted that part of the green new city indoor shops are being revamping, the "first square" leisure food plaza is attracting investment.

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< p > < strong > shopping centers have introduced a href= "http://www.91se91.com/news/" > night market > /a > format < /strong > /p >

< p > no matter what has been incorporated, Peng Pu night market is still the "dark cuisine" of the original Peng Pu night market, which is intended to be encouraged. Greenland new metropolis is carrying out a new idea of pformation and adjustment.

When the adjustment of the shopping center in the industry tends to "go up", the green new city intends to look down.

In recent years, with the continuous upgrading of major business circles and the closure of Peng Po and other night markets, Shanghai, which is famous for its new world, Hengshan Road, Tong Fang Fang and other famous nighttime delicacies, suddenly discovered that most of these reputable nighttime delicacies are mainly based on Western food, bars, and so on, while too many civilian night markets like big stalls are far from meeting the needs of the public.

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Shanghai P is not the first attempt. In August last year, Shenyang took the lead in introducing Taipei's famous night market brand "shiilin night market" and settled in Yifeng city.

This "Shilin Happy Street" is a 8000 square meter square shopping street.

The total investment is 120 million yuan.

All raw materials, processing technology, processing equipment, operation and management personnel in the night market are all from Taiwan. All the delicious food tastes Taiwan flavor. It is definitely a paradise for food.

The head of the Yifeng night city project has said that the nightlife of the northeastern people is quite traditional, and the commercial atmosphere is weak at night.

The introduction of Shilin Night Market and other night consumption mode is to let the local people experience different lifestyles and cultivate new consumption needs.

Today, Shilin Night Market, a city of Yifeng night city, detonated the fashion of midnight snack. It has become a good place for Shenyang's fashionable young people.

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The P night market economy in Shenyang is continuing to ferment and is developing towards a multi center pattern.

On July 21st, the Shenyang Dadong District government held a press conference to announce that Xingshun and dragon dream night market will open in July 25th.

Xingshun night market, known as the largest night market in the country, has become a famous brand in the night market in Shenyang, while the Dragon dream is a world-class large enterprise and the largest urban complex in Shenyang.

This Huilong dream is to create an internationally renowned tourist night market integrating food, drink, play and pleasure to create a five A-level scenic spot for Shenyang nightlife.

It is reported that Xingshun dragon dream night market area of 64665 square meters, 1376 stalls, the first phase of 726.

There will be Taiwan food area, Thailand food area and so on. There are different themes in the area. For example, the Star Plaza is a typhoon in China, and the youth vigor square is the European and American wind.

After the opening of dragon dream night market, the snack foods, < a target= "_blank" href= "http://www.91se91.com/" > clothing, /a, small commodities and antiques will be integrated into one. At the same time, the existing commercial centers such as shopping mall and small commodity world will also be delayed with the night market, satisfying the overall needs of consumers.

The night market of dragon dream is different from the ordinary night market. It also has super parking capacity. The existing parking lot can stop more than 3000 cars, and the parking lot can be fully activated to stop 25 thousand cars.

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< p > besides Shenyang and Shanghai, the development of the night market economy is being taken seriously everywhere.

In July 6th, Wu Shan night market in Hangzhou posted a notice of suspension.

Wu Shan night market was shut down and started renovation and renovation for a period of two months. It is expected to resume business at the end of August.

According to Zhu Yongjian, deputy director of Commerce Bureau of Shangcheng District, Hangzhou, Wu Shan night market will consider moving to the interior or combining with a specific project.

It is reported that the underground space of Wushan Square is being developed, so it is impossible for the Wu Shan night market to move underground.

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< p > < strong > Guangzhou good Plaza, < /strong > /p >

< p > Guangzhou good Plaza also launched in March this year, opening the September a href= "http://www.91se91.com/news/" > night market < /a > plan, triggering the hot debate in the city.

Its specific plan is to extend the business hours on the first floor, M level and first floor of shopping malls to 2 a.m., and integrate the most important night market contents, such as catering, entertainment, leisure and recreation, and retail formats that are also suitable for night markets to attract more popularity.

The plan was still in the planning stage, whether the details were finalized and how the specific process was not known.

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< p > < strong > night market > a href= "http://www.91se91.com/news/" > economy < /a > in metamorphosis < /strong > /p >

< p > from natural growth, disorder and extensive operation, to the control by administrative means, by law, and then to reasonable placement, under the command of commercial projects, the night market economy is quietly undergoing pformation, and its fate combined with commercial real estate development is inevitable.

Of course, this new way of cooperation is also waiting for the market to verify.

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The key to p night market is popularity. If positioning high-end can only be "high and small", too low and no characteristics are difficult to attract people, and consumers' demands are worth learning from.

In the future, perhaps we can see this phenomenon more and more: the traditional low street street night market is complementing effectively with the middle and high grade night market of large shopping centers, enriching people's nightlife.

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