Textile And Clothing Enterprises Strong Core, Brand Development And Technology Development

"Now our orders are too much to be done. We are very confident about the market in 2009."

Gao Dekang, the chairman of Boston, said so.

Influenced by the international financial crisis, China's textile and garment industry is facing unfavorable market situation since last year. However, some leading enterprises have been developing against the trend.

Bosideng, one of the representatives of this company, has not only consolidated the market sales of the down products of the fist products, but also expanded the production and sale of the brand men's clothing.

In September 2008, Bosteng men's clothing stores opened in England.

In terms of Bosten men's clothing, sales in 2008 doubled over the previous year.

At present, 20% of large and medium-sized enterprises in textile and garment industry have advanced technology and brand advantages, and firmly occupy 80% of the domestic market share.

In the face of adversity, we find and foster favorable factors to enable these enterprises to achieve "headwinds".

Zhang Jiangping, chairman of Ningbo Taiping bird group, said that in 2008, the annual sales volume of Taiping bird is expected to exceed 3 billion yuan. "By 2010, the target of sales exceeding 5 billion yuan is almost unaffected."

Where is the secret of success of the Pacific bird?

There are still opportunities for development in difficulties and crises.

Our choice is based on uniqueness and professionalism, and to do different articles with different styles. "

Zhang Jiangping said.

The Pacific bird has a unique business philosophy of "do not make clothes and do fashion."

Zhang Jiangping's explanation is that "customers buy clothes to meet the needs of the heart for fashion, so we do fashion rather than simply make clothes."

Taiping bird invested in the design and development center of Taiping bird fashion women's investment in the former China Textile University, and now the center designs more than 4500 costumes every year.

"From the latest fashion trend to the sale of ready to wear clothes, traditional clothing companies generally need two to three months, while the birds only need 35 days."

The marketing mode of the Pacific bird is also very distinctive.

In October 2008, Taiping bird introduced street fashion to men's wear design and launched the concept of "urban parity and fashionable leisure", which promoted sales by 83%.

At the same time, to seize the opportunity of rapid development of online shopping, Taiping bird set up a magic fashion dress Co., Ltd., the main business of network sales, online shopping company started sales at the beginning of sales reached about 2000000 yuan.

The main brand culture connotation is from the Guangdong Humen Humen Hao Heng Garments Co., Ltd., with clothing export as its main force, and under the pressure of sharp decline in export performance last year, Hao Heng decided to pform, and opened up the domestic market for the existing independent high quality men's wear brand G.I.

To enhance the cultural connotation of the brand and define the market positioning of the brand, Zheng Jianpei, chairman of Ho Heng, believes that fashion, personal clothing, especially fashion men's clothing, is not yet a large-scale enterprise in China. "Hao Heng decided to develop this market."

After studying the market segmentation, he looked at the urban youth class between 25 and 35 years old.

"This consumer group is like the fashion avant-garde clothing consumption circle which prefers coffee culture. Vitality, creativity and taste are the most popular clothing concept that this group wants to express."

Zheng Jianpei said that the G.I brand has launched a fashionable and simple, casual and respectable professional clothing series for this consumption psychology.

The gradual spread of the domestic market allowed Hao Heng to experience the importance of building, operating and maintaining the brand. Quality first and implementation of the 100% product test further ensured that the brand enjoyed a higher brand loyalty among consumers.

At present, Hao Heng G.I store has spread all over Guangzhou, Shenzhen, Wuhan and other cities, and by the end of 2009, it has planned to develop to 500.

After the Spring Festival, YOUNGOR group started the good news: the first half of this year, the production orders of the group are all full!

The innovative improvement of fabric production technology has always been the main course of YOUNGOR's China Textile Corporation.

In 2008, the company's newly developed super new and non durable fabrics were included in the national Torch Program, and the other four fabrics were also included in the key new products.

We also established a large colored yarn library with nearly twenty thousand colors.

When communicating with customers, the designer of the other side can directly select the color from the coloured book to make proofing.

This pattern can increase profits several times.

The hemp industry is another important area for YOUNGOR to increase its investment in science and technology.

According to the introduction, hemp fiber is a typical functional and environment-friendly rare and precious textile fiber. At present, YOUNGOR group has developed products for testing hemp, socks, shirts, Western-style clothes, trousers and underwear. At the 2009 China International Clothing and accessories fair, 160 newly developed shirts will be displayed.

In 2008, YOUNGOR's domestic sales increased by nearly 20% compared with 2007, and group sales increased by 38.77%.

Behind this series of figures is the continuous investment in science and technology by enterprises, and also the unique perspective of constantly finding new growth points.

Wang Xiaonan: editor in charge