Analysis: Problems In Domestic Shopping Centers

　　 (1) imbalance between supply and demand

Due to the hot investment of shopping mall in 2003, some investment was blindly launched, and the overall planning and feasibility analysis were lacking, which led to many successful housing projects.

According to the figures of the National Bureau of statistics, as of the end of 2005, the vacancy area of commercial business premises in the whole country reached 38 million 720 thousand square meters, an increase of 23.2% over the same period last year.

Correspondingly, the business invitation of large shopping centers is also a huge project, which is different from the location selection, development and post investment mode of traditional large department stores. On the contrary, shopping malls should first invest and redevelop, that is to say, the main business items of shopping centers should be determined first, and then the unified planning and development of the main stores should be done according to the main requirements of the main shops, so that the shopping center after the completion of the development meets the needs of the market and evade the risk of investment after completion. The risk of blindly developing shopping mall projects is very great.

　　 (two) Urban function supporting construction And large Shopping Mall Uncoordinated

The developed large scale shopping centers with hundreds of thousands of square meters in developed countries are fully matched with the functions of the whole city, such as convenient location and large parking lots. The population of the general central cities in China is above 5 million. The planning of the central cities in China always lags behind the economic and population growth of the cities. The rapid expansion of the urban population causes the urban functional support construction to always be patched up. The rapid expansion of population and vehicles causes widespread traffic jam in the central cities of China, and this phenomenon is even more serious during the holidays.

The domestic central cities' traffic is not smooth, and the parking spaces of main business circles are lagging behind. This restricts the shopping centres to attract more people in the prime time of consumption, and more importantly, it does not attract more car owners with purchasing power. Take the three shopping centers of Baisheng, Jinying international and provincial military areas in the small town area of Xi'an. There is only a small parking lot in front of Jinying international gate, which seriously restricts the development of the shopping center in the small village business district.

Therefore, the matching degree of domestic urban planning and urban functions is the deciding factor for the success or failure of large shopping centers.

　　 (three) lack of management mode

　　 Shopping Mall There are mainly three ways of operation. First, developers rent their own businesses, and carry out unified management and management. This is mainly adopted by developed countries in Europe and the United States when the format has matured. The two is to rent main stores and sell small units; three, developers employ or entrust professional operators to operate.

At present, the development of Mall in China mainly adopts second ways: signing lease contracts with main businesses, and selling small units to withdraw funds. The reason is that apart from developers' shortsightedness and speculation, their own economic strength is also a necessity for developers. But the consequence is that the management of Mall is difficult to carry out, and the owners of buyout ownership can go their own way for their own interests, so that Mall can hardly carry out unified planning and marketing activities as a whole.

The shopping mall project is a new form that has just emerged in China in recent years. There are still many blind spots in the department store industry's understanding and management of this format, and no mature experience has yet been formed. If we completely follow the business mode of commercial real estate, that is to say, sell or rent out all the berths, only do some ordinary property management, which is very unfavorable to the cultivation and development of the market.

The eclectic choice is to carry out unified management by a team with mature management experience of large department stores. In addition to general property management, a unified operation and promotion function management should be added to explore a management and management mode for large shopping centers in line with China's national conditions.