Cross Border Electricity Industry "Charging" Under The Wind Line Pay Training Business Flourishing
If you don't say something about "cross-border electric business", you are embarrassed to say that you are doing foreign trade. It sounds like a joke, but you have to admit it. Cross-border electricity supplier It is sweeping the Chinese foreign trade like a wind.
In fact, cross-border electricity supplier is not only a concern of the foreign trade industry, many enterprises or individuals who are doing domestic electricity business, or even other enterprises or individuals who have nothing to do with foreign trade or electricity suppliers are pouring into the "gate" of cross-border electricity providers, or waiting to see the ready access to this "gate".
However, in the face of this strange industry, many people lack relevant knowledge and skills, and hope to upgrade their level by charging them to other industry veteran.
It is reported that since the beginning of this year, the size of the forum and conferences related to cross-border electricity providers everywhere seems to be everywhere, and there is often a "burst" phenomenon. Even a lot of listeners have insisted on standing there for hours to listen to lectures without seats. In addition, all kinds of paid training have sprung up like mushrooms, and there are still a lot of fees, but there are still many people who are in the rush to pay. It is clear that these "rechargeable" are "hungry and thirsty" for cross-border business knowledge and experience.
Phenomenon: offline payment training business flourishing
Mark is a "dark horse" of a cross-border electricity supplier in Shenzhen. It is also known as "the big red man" by many people in the cross-border electricity business. In recent years, he has assembled a large number of cross-border e-commerce practitioners across the country through WeChat, and has set up a non official organization named "Eagle Bear Collection".
It is reported that in the middle of this month, Mark's "Eagle bear Hui College" held a one day offline payment training in Shenzhen, which focused on how to operate the fast selling platform. Although this is the first cross-border training of Mark organizations, and the cost is high, the price is 999 yuan / person, but in a short time to recruit hundreds of "rechargeable".
Nowadays, such training is crazy in all parts of the country, and training costs are often thousands of yuan, or even thousands of yuan.
Fujian Huiyuan Mdt InfoTech Ltd is a cross-border electricity supplier in Fuzhou. Its company has a business called cross-border e-commerce training. Recently, the company has held 2 days of cross-border e-commerce training courses in Fuzhou, with a price of up to 3900 yuan per person. The main content is still teaching how to operate fast selling. EBay Amazon and other platforms.
"People in the world" -- Quick selling The university is a training institution aimed at its platform sellers this year, aiming to help its platform sellers to get started and grow. The lecturer of "all the world" is a seasoned seller lecturer, expert official advisor, and platform 2 operation expert. In August, the "people of the world" will continue to pay offline training in three places in Hangzhou, Ningbo and Qingdao.
Reason: a large number of novice sellers emerge
It seems as if overnight, there have been various training, meetings and forums in the cross-border business circle. Some sellers are participating in the training today, attending the forum tomorrow, and sharing some free offline "dry goods" activities, or even "uninvited". For paid training, even if it is expensive, it will be "reluctantly" to pay.
Why did the cross-border electricity supplier industry suddenly appear in such a situation? Dana, the industry insider, said that there are two main reasons for his view: first, the cross-border electricity supplier industry has been too "fire" this year, the policies have been introduced, and the media has been exaggerated, which has attracted the attention of too many people, and has attracted numerous enterprises to enter the industry, thus leading to a large number of novice. The Seller appears, and these sellers often know that the cross-border electricity supplier has a future, but how to do this business is a blank. At this time, learning and charging become the necessary action after their entry. The two reason is the sudden increase in the number of sellers in the cross-border electricity supplier industry, and the practitioners in this industry are very few because of historical reasons. Nowadays, the number of sellers suddenly increases, and the talent is extremely scarce. Therefore, enterprises are very hungry for talents. Naturally, the remuneration for talents is high. Many people have seen the future of this industry, so they have switched to do cross-border business. "Charging" is what they must do before they enter the industry.
"People all over the world" - Leeson, who is also responsible for fast selling University, told Hugo net that today's training under the cross-border e-commerce industry is booming, largely because the current free video training on line has been unable to meet the seller's needs. At present, the online courses offered by the express selling platform are free, but the content can only be used as an introductory basis. Sellers want to improve their overall strength, and still need to take part in the offline training.
He said: "for fast sellers, how to increase the exposure of products, how to open a through train directly or how to create explosions, etc. Although these online videos can be answered more or less, but because they are all explained from a large scale, they may not be able to solve the crux of the business. The problems faced by cross-border electric business enterprises are different. Therefore, the biggest advantage of offline training is to interact with lecturers and get first-hand solutions to their most pressing problems.
Problem: lack of management chaos
The huge demand crowd, plus the background of the development of cross border electricity suppliers, is becoming an important way for many enterprises and individuals to improve their capabilities. At the same time, low market access threshold has also become the driving force behind the sudden increase of training institutions.
According to industry sources, at present, many cross-border e-commerce training institutions can open business as long as a set of multimedia equipment, a room, several tables, chairs, and a few people who understand the operation of cross-border e-commerce platform. Compared with the regular cross border e-commerce training institutions such as pre planning, lecturer recruitment, content setting, process arrangement, student recruitment, enterprise cooperation, late value-added services and other investments, the investment of such institutions is negligible, and some of them are even higher than those of the former.
"Although the market is open enough to avoid the dominance of a single company, the quality of competition can be improved through healthy competition. However, the lack of government regulation will lead to a lot of leakage of fish affecting the quality and image of the whole market. At the same time, as a precedent in the emerging industry without a precedent, as a reference, as cross-border e-commerce enterprises or individuals, still face the ambiguity of choice, need to have a yardstick to determine. The source said.
Jason is the head of a cross-border electricity supplier in Xiamen. He said: "cross border e-commerce training institutions can enable beginners to learn basic skills quickly, just like when they taught people to open Taobao stores, the package would even brush their credibility.
However, when asked if there is any willingness to participate in such offline training. He said: "on the one hand, because of their lack of time, many training institutions now have a long duration of courses, and at the same time, the teaching places are not local, and running on both sides has become very unrealistic. On the other hand, many problems faced by enterprises are not the training institutions can solve, such as the supply chain and the formation of internal teams. At the same time, online has already provided so many free videos. Why do I have to pay for lessons? "
Leeson said that the training institutions on the market are indeed uneven, and there are many unauthorized private lectures, which are still very weak in supervision, or even unable to start.
He said: "the reason for the chaos on the market is partly because the development of cross-border electricity providers has led to the growth of related institutions, which is worth affirming. On the other hand, it is driven by interests, especially some illegal training institutions, with less than normal tuition fees, attracting some sellers into training, cutting corners in training content, or even copying some free videos on the front line for processing, which can not fundamentally satisfy the needs of sellers. At the same time, the outside world has always had a misunderstanding that training institutions only teach skills knowledge, or simply solve your questions face-to-face, in fact, in the supply chain resource sharing, we will also provide some help, and there are many additional value-added services late, far more than the speculation. "
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