Electricity Supplier Fake Visit Platform Suspected Of Selling Fake

"Hello, this is jumei.com," a customer service staff is dealing with complaints from jumei.com customers in a sweet voice. Customers on the phone have questioned the Burberry watches they just bought. The customer service staff did not ask too much, so they guided the users to return the goods.

But this is not the jumei.com headquarters of Zhonghui square in East Second Ring Road, Beijing, or a customer service center. It is a private residence in an ordinary residential building in Yanjiao town of Hebei, Sanhe. In the registration information of the business sector, the company is called Xiang Peng Hengye Trade Co., Ltd. (hereinafter referred to as Xiang Peng Hengye), which is one of jumei.com suppliers.

There are not many houses. In the next room of customer service, a few art workers are working hard on the outdated desktop to deal with the real pictures of Armani (Armani) fashion. Later, these refined pictures will appear in an activity in Jingdong mall. Another identity of the company is also a global supplier of Jingdong.

The warehouse of Xiang Peng Hengye is in the new development area of Yanjiao. The warehouse that has just rented nearly 1000 square meters has not much memory. A courier stopped at the door of the warehouse. Several workers sluggish the cartons from behind. After the storehouse members ripped open the cartons, the cheap plastic bags were filled with all kinds of suspicious luxury costumes.

In the official context of Xiang Peng Hengye, these are genuine products purchased by overseas suppliers, and they enter the Chinese market through regular channels. But the courier boxes on the cartons indicate that they come from Wuhan, Hubei. Of course, according to the different goods, the delivery areas of some boxes will also be Zhejiang, Fujian or Guangdong.

Later, these big clothes will match the luxury packaging bags purchased by other channels, and will eventually flow to the mainstream e-commerce platform in China. Xiang Peng Hengye actually sells not only on the United States and Jingdong, but also for Amazon, 1 stores, Gome (micro-blog) online, walk show network, handshake and other platforms.

Xiang Peng Hengye is one of the Tencent's technology reporters who have been secretly interviewed for half a month.

On these platforms, some of them are in the form of third party stores. Some are "unsung heroes". Only when they click on the purchase button will they display "shipped by XX and provide after-sales service".

When consumers find problems, even call the service phone of the electronic business platform, will be transferred by fake suppliers, even if the complaint is far beyond the normal phenomenon, the electronic business platform is still ignored, for the third party seems to be strict provisions in front of these companies, a lot of holes, become a display.

If we search the Internet for "Xiang Peng Heng Ye", we will find that this is a diversified company that involves clothing, luggage, leather goods, jewelry, glasses, cosmetics, perfume, red wine and so on. It also provides supplies for many electronic business platforms including poly America, Jingdong and shop No. 1. The main business brands include: Armani Armani, Burberry Boboli, Dior Dior, Hermes Hermes world famous luxury brand.

According to Tencent's inspection of business license and tax registration certificate of Xiang Peng Heng ye, there are as many as 31 items in the company's business projects, including landscaping services and chemical products, but there is no business item for import and export of luxury goods and import and export business.

Although only a dozen people, but the company's performance is thriving, since last year, they rely on the supply of electronic business platform, has done a monthly turnover of more than ten million yuan. In charge of staff training, Gao Peng, the head of the company, has repeatedly said that it is the best time to do business. It is better to cooperate with the platform than to run a shop online.

At present, the size of the company has expanded to about 50 people. It is planning to move to a formal office building and rent a warehouse of nearly 1000 square meters in the Yanjiao development zone.

From time to time, the storehouse members of the storeroom will receive luxury goods including brands such as Burberry and Armani. When the storehouses classify their clothes according to different brands, different styles and different colors, the artists in the office will take pictures of the clothes.

According to the express orders outside the corrugated boxes, these clothes have been sent from all over the country. The common shipments are Hubei, Fujian, Zhejiang or Guangdong. Tencent technology is informed by the recognizable courier contact telephone communication that these luxuries are all high imitation products with low price. And Xiang Peng Hengye's employees will take the photos to Jingdong, poly America and other electronic business platforms, then they will be formally put on sale and sold to consumers.

　　 Famous sale Fake sale

In the famous sale of jumei.com in June 15th, the first and second hurdles of shoe bags were given to two brand names, Armani and Burberry, which are known as the "lowest net" and "official authorized products". Hiding behind these two brands is the waistcoat of Xiang Peng Hengye.

When entering two brands, watches, shoes and bags of luxury goods appear on the page, and more of them are "grabbed". Among them, the original price of five thousand yuan, now 2-3 fold sales list accounted for more than half of the two brand merchandise.

If customers are attentively aware, they will find a small word on the page: "this product is shipped from fashion luxury goods, and provides after-sales service". The font size is as small as "no support for no reason to return".

But who is the fashion extravagant? Customers can not get more information. Even if the consumers find the fake problem and send the after-sale information to the official hotline, the official hotline will send the message to the residential building in Yanjiao, and then call the customers from the Xiang Peng Hengye customer service staff, "self styled jumei.com".

According to the feedback from poly America, these customer service staff have to dial dozens of phone calls every day, and deal with the requirements of customers according to the description of poly America. According to its customer service personnel, if purchased within 7 days, no way can only be processed according to the return, if it is 7 days away, it can only be repaired.

Take the Burberry fake watch sold by Xiang Peng Hengye as an example. When the customer suspect the watch is a fake, the customer service personnel will ask him to produce a certificate of fake goods produced by the brand counter, before returning it to him. A customer was questioned because of the difference in the same form between the table he bought and the counter. The customer service staff temporarily discussed the reply that "it is not the same batch production, so it is different".

According to Tencent science and technology survey, in the first half of this year, Xiang Peng Hengye company handled nearly 3000 applications for refund, and more than half of them were caused by the quality problem of "name list". According to statistics, "pointer dropped", "time is not allowed", "watch strap break", "water intake" is the most frequent return of several reasons.

Gao Peng, the head of Xiang Peng Hengye, has privately stated that if it were not for the terms "no reason to return the goods within 7 days of online shopping", the sales volume of the company would be doubled. "It doesn't matter, as long as the returned product is returned, it will be repaired and wrapped up for sale." The list of wear and tear that can not be sold will be awarded to employees of the company as a "reward".

Dong Jiangnan, a luxury store manager in Japan and a professional luxury appraiser, told Tencent science and technology that at present, the luxury counters do not produce fake certificates to customers. At the same time, if customers doubt the authenticity of the products, they can choose to go to the counters to help them change batteries. If the special personnel claim that the watch is not their products, they can be proved to be highly imitated.

According to Tencent science and technology, these tables are all high imitation forms purchased by several companies from Zhejiang, Shenzhen, etc., and the boxes need extra purchases, with a price of 200-400 between them. Tencent technology and its incoming businesses have been contacted. Their vigilance is very high. They can be done by Burberry and Armani's high imitation tables. The price of different models is different, the average price is 300 yuan, so as to ensure "import movement".

　　 Forged documents landing Electronic business platform

Similar to the "fashion luxury" supplier in the United States, it is not uncommon in other online shopping platforms. According to Tencent technology survey, these 88% off luxury goods companies are selling fake goods like Xiang Peng Heng Ye. And Xiang Peng Hengye company also sells on other electronic business platforms. According to the internal documents, it is named "hundred products" in Gome, Amazon is "Hengye luxury", and the shop on platform 1 is simply the name of its company.

At present, most of the purchase columns in the Beijing East China Sea are sold by Jingdong, which is authorized by the third party stores outside the world. In Jingdong's Banna fashion store, there are currently more than 600 products, including shoes, bags, clothes and other products of luxury brands such as CK, Armani, Burberry, Prada, Coach and so on.

It is understood that before the Xiang Peng Hengye company on the Jingdong platform, there is also a waistcoat waistcoat, which specializes in selling the "high imitation" watches mentioned above, but now it has emptied the shelves. An informed person is due to poor quality products and relatively large customer response, which has been rectified by Jingdong, but has not been confirmed.

Whether it is the United States or Jingdong, "offshore purchase", or Amazon and other electronic business platform, each supplier needs a strict censorship mechanism. So how does Xiang Peng Hengye enter these platforms?

According to Tencent technology, Xiang Peng Hengye, whether it is Armani, Burberry and other luxury brand licensing documents, or can prove that these luxury goods are "offshore products" customs customs, are faked by PS software. By scanning the other company's authorized documents and customs customs, the company can empower its own company channels by changing the date and name of the company.

And through this channel, Xiang Peng Heng ye can not get a normal invoice. When many customers say that they need invoices, they will use the way of "buying" invoices to print the customers' needs to the invoice of Beijing general tax machine, but can not mark the words "Burberry" or "Armani" on the invoice.

　　 Online shopping luxury Counterfeit goods Disaster

In this survey, Tencent technology found that although Xiang Peng Hengye is not a large company, basically, he has all sales channels on the market. Besides the Jingdong and jumei.com mentioned above, including Amazon, Gome online and shop No. 1, the company has collaborated with them. After investigation, a large number of small trading companies like Yu Xiangpeng Hengye exist in the big business platform.

Xiang Peng Hengye, an employee said, in fact, this situation is widespread in all kinds of suppliers to the electricity supplier platform, but the electronic business platform is not unaware, but because such goods are cheaper, it can bring a lot of popularity to the electronic business platform, and at the same time, because it is not the electronic business platform itself, even if it is found, it can also put aside the relationship, which is mutual use. And some electronic business platform because of its "third party sales" situation is not clearly marked, let many customers think that the commodity is the platform for sale, so also dare to order.

Some of these trading companies have not moved their own platforms, but because of insufficient traffic, they can only earn money under the patronage of the platform. According to Tencent science and technology from Xiang Peng Hengye, when participating in jumei.com's activities, each product sold, poly America has to mention 0.1 points, and has already played a "2-3 fold" situation, businesses still have profits to pay tribute to the platform.

Dong Jiangnan said that such a situation occurred on the platform side, one of which is subjective behavior mixed with false and false sales, one of which is not found to be a fake. As a seller, at least the quality of products should be tested. For example, the price of a test machine is only about 2000 yuan.

A well-known Taobao shopkeeper told Tencent technology that after the rapid development of the business, fake suppliers offered fake goods to them, but they refused. Shopkeepers also told Tencent technology that they had been bought by 2 million yuan, which was certified by an e-commerce platform. After finishing the formalities, they found that the stores were sold after they were taken over.

At present, how the counterfeit goods flow into the electronic business platform such as poly America already has the answer, but how many real goods on the platforms or whether there are genuine goods is probably a temporary problem.