In The First Half Of The Traditional Department Store, There Are 12 Stores In The Whole Industry.

In July 24, 2014, some media exposed the Baisheng department store in the southwest corner of the East Fourth Ring Road, and announced that it was closed down for rectification. In July 25th, the reporter did not get a reply to the Parkson group. The East Fourth Ring store was the seventh store that Parkson closed in two years.

By the end of 2013, Parkson The worst report card in nine years has been handed over: net profit plunged 58.4% to 354 million yuan. In the first quarter of 2014, Parkson same store sales fell 8%, net profit fell 34.3% to 150 million yuan over the same period.

Founded in 1987, Parkson group was once the largest in the Asia Pacific region. Department Store Group One of them was stationed in the retail market in China in 1994. Beijing Fuxing inner street opened the first department store, located in the high-end consumer groups.

At present, the total retail area of China's Parkson has exceeded 2 million square meters, with sales exceeding 22 billion yuan. In 37 cities in 23 provinces (municipalities), China has 57 department stores, the first brand of China's foreign-funded department stores.

Coincidentally, the old traditional department stores in Beijing are running poorly at present, and the stores in Hua Tang and Wangfujing have announced the closure of many stores, especially Wangfujing department stores.

In July 2014, it announced the closure of the Zhanjiang store in Guangdong. Its results showed that 100% of the department stores directly controlled by Wangfujing department store, including Wangfujing Zhuzhou store, Wangfujing Fuzhou store, Fuzhou Fuzhou store, Zhengzhou Zhengzhou store and Jiaozuo Jiaozuo branch, were 5 stores.

In addition, many department stores such as Yintai, Cade, Joy City and so on are trying to adjust the format structure and transform the super complex.

According to statistics, in the first half of 2014, a total of 12 stores were closed nationwide, and the data were very alarming. China Economic Weekly - economic network reporter interviewed a number of industry experts said that at present, the department store industry is difficult to reverse the decline, closing shop tide will continue, the impact of the electricity supplier on traditional department stores will further increase.