Shopping Center Format May Look Down.
< p > with more and more shopping centers opening, how to turn from "big to whole" to "exclusive and full" has become the focus of business. Although the upward trend will make profits increase, with the increasing number of similar businesses, the homogeneity of the merchants brand with their main a href= http:// www.91se91.com/news/index_c.asp > department store /a and the lack of rents and brand richness of shopping centers in department stores have made shopping centres lose confidence in department stores, which will result in a waste of social resources.
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< p > under such circumstances, there is a misunderstanding in the adjustment of the major shopping centers. The experience will be increased unilaterally to increase the entertainment and entertainment formats. Some will even introduce the catering industry as a life-saving straw.
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< p > now, more and more shopping centers tend to attract the famous a href= "http:// www.91se91.com/news/index_c.asp" > brand < /a >, but the homogenization development of shopping centers is more and more obvious. The adjustment of format ratio and brand renewal have always been the direction of changing the shopping center.
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< p > the future < a href= "http:// www.91se91.com/news/index_c.asp" > shopping center < /a > will become the center of lifestyle and a platform for communication.
The adjustment of the format can optimize the brand structure, upgrade the format and become a social platform.
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"P >" as more and more e-commerce platforms impact the tradition, for the traditional shopping center, how to expand its own advantages will be the key to the competition with the e-commerce.
Shopping centers should rise from the concept of shopping malls to social places, not only to introduce formats, but also to enhance the function of lifestyle from all aspects.
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"P > brand stereotyped, for the shopping center, the consequences are extremely serious, because this means that when competing with peers, shopping centers will often fall into the whirlpool of price slaughter.
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< p > shopping centers want to highlight differentiation, the first thing to do is to spend time digging out the local characteristics of the region, which is the key to the needs of ordinary people.
Like the "night market", "stall" and other popular people's favorite business model, shopping centers can be reinvigorated.
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